By Barry Janoff
December 15, 2015: Having already seen the rewards of their alliance with Transformers and G.I. Joe, Paramount Pictures and Hasbro unveiled what they called a "groundbreaking deal" to collaborate on feature films for more of Hasbro’s iconic properties.
Under terms of the expanding partnership, Paramount and Allspark Pictures, Hasbro’s film label, said they would "establish a cross-property interconnected onscreen universe, featuring the deep stories and great characters from Hasbro brands Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM, as well as G.I. Joe.
Financial terms were not released.
According to the two companies, the Transformers film franchise has earned $3.8 billion to-date and the G.I. Joe movies have earned more than $675 million worldwide.
"Paramount and Hasbro have had a longstanding relationship and we're proud of the success we've enjoyed on the Transformers and 'G.I. Joe franchises," Brad Grey, chairman and CEO for Paramount Pictures, said in a statement. "We're excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds."
According to Brian Goldner, chairman, president and CEO for Hasbro, "Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties."
The Paramount-Hasbro union has produced Transformers (2007), Transformers: Revenge of the Fallen (2009), Transformers: Dark of the Moon (2011) and Transformers: Age of Extinction. Transformers 5 is scheduled for 2017.
Transformers (2007) had a $70.5 million opening weekend.
“Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters."
Paramount-Hasbro also has created G.I. Joe: Rise of the Cobra (2009) and G.I. Joe: Retaliation (2013). G.I. Joe 3 is currently in production.
G.I. Joe: Retaliation (2013) with Dwyane Johnson had a $40.5 million opening weekend in March 2013.
“Hasbro and Allspark Pictures put storytelling at the center of everything that we do. These brands are filled with memorable stories and vivid characters, and this Universe creates a framework for how they will become interconnected," said Goldner.
Back to Home Page