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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Sep082016

Survey: New England Patriots Continue To Reign Atop NFL Fan Loyalty Index

By Barry Janoff

September 7, 2016: The New England Patriots have grown accustomed to being the whipping boys for the NFL and NFL fans (other than its own) with "Deflate-Gate," "Spy-Gate"and other detrimental-gates on its resume.

But relying on an us-against-them mentality, intensified now with Tom Brady out for the first four games of the NFL season due to what the league deemed as his role in "Deflate-Gate," Pats' fans have rallied behind the team and its players more so than ever.

For the third consecutive season, the Patriots sit atop the NFL Sports Fan Loyalty Index compiled by research, consulting and marketing firm Brand Keys, NY.

The Patriots were No. 1 last season as defending Super Bowl XLIX champions and also the year before when the team reached the AFC championship game.

"All the teams have an ideal outcome in mind and the fans have an ‘ideal’ team in mind," Robert Passikoff, Brand Keys’ founder and president, said in a statement. “Fans see their ideal team as the one that can better meet their very high expectations."

The Patriots' fan loyalty extends to social media, where the team has more followers on Twitter — 2.54 million — than any other team in the league. The Dallas Cowboys are second at 1.89 million, the Denver Broncos third at 1.85 million.

The Broncos, 24-10 victors in Super Bowl 50 over the Carolina Panthers this past February, moved up to No. 2 in the Brand Keys index from No. 3 last season and No. 4 the previous year.

The Top Ten also includes the Green Bay Packers, Seattle Seahawks, San Francisco 49ers, Pittsburgh Steelers, Indianapolis Colts, defending NFC champion Carolina Panthers, Baltimore Ravens and New York Jets.

The Rams were down at No. 21, adding fuel to the fire for the franchise's move to Los Angeles for 2016.

The Dallas Cowboys, aka in some circles "America's Team," were farther down the Brand Keys list at No. 27.

Concurrently, the Bottom Five teams, those with the least loyal fans, according to Brand Keys, are the Tampa Bay Buccaneers (No. 28), Washington Redskins (No. 29), Oakland Raiders (No. 30), Jacksonville Jaguars (No. 31) and Cleveland Browns (No. 32).

(See full list below.)

The same five teams have also held the Bottom Five spots in the Brand Keys index, in various orders, for the previous two seasons.

"Everybody loves a winner but it’s important to note that win-loss ratios do not entirely govern fan loyalty. Neither does game attendance figures," said Passikoff. "When it comes to emotions, and particularly emotional games like the Super Bowl, you could fill that venue fifty times over."

"That said, there are other powerful and emotionally-based factors that need to be taken into account."

Brand Keys said its Sports Fan Loyalty Index is based on four key factors:

• History and Tradition (30%): Is the game and the team part of fans’ and community rituals, institutions, and beliefs?

• Fan Bonding (29%): Are players particularly respected and admired?

• Pure Entertainment (21%): How well a team does: Wins, losses sure. But even more importantly than a win-loss ratio, how entertaining is their play? On-the-field aggressive play is an acceptable component of this loyalty driver.

"Everybody loves a winner but it’s important to note that win-loss ratios do not entirely govern fan loyalty. Neither does game attendance figures."

• Authenticity (20%): How well they play as a team, both offense and defense. New managers, as they’re seen to be responsible for the genuineness and credibility of their team, can also help lift this driver. So can a new stadium.

The Sports Fan Loyalty Index was designed to help professional sports team management identify precise fan loyalty rankings in their home and national markets "with insights that enable the league and team to identify areas – particularly emotional ones — that could use some strategic brand defense," said Passikoff.

"Those insights are always based upon fans’ ‘ideal team,’ which includes values beyond win-loss ratios."

According to Brand Keys, the Sports Fan Loyalty Index "provides an apples-to-apples comparison of the intensity with which fans within a team’s home market support the home team versus corresponding values for the fans of the other teams or leagues in the same market.

"All teams show up with the intention of winning," said Passikoff. "But the nature of sports fan loyalty is that overall league and team rankings correlate very highly with fans’ positive behaviors toward the team and the league.

"And, since rankings can be influenced by how loyalty drivers are managed, it’s critical that team marketers manage strategically. In particular to better meet fan expectations. You have to know what fans really expect to do that — beyond a winning season," he said.

Brand Keys 2016 Sports Fan Loyalty Index
1. New England Patriots
2. Denver Broncos
3. Green Bay Packers
4. Seattle Seahawks
5. San Francisco 49ers
6. Pittsburgh Steelers
7. Indianapolis Colts
8. Carolina Panthers
9. Baltimore Ravens
10. New York Jets
11. New York Giants
12. Atlanta Falcons
13. Houston Texans
14. Philadelphia Eagles
15. New Orleans Saints
16. Kansas City Chiefs
17. Cincinnati Bengals
18. Arizona Cardinals
19. Minnesota Vikings
20. Detroit Lions
21. Los Angeles (St. Louis) Rams
22. Buffalo Bills
23. Miami Dolphins
24. Chicago Bears
25. San Diego Chargers
26. Tennessee Titans
27. Dallas Cowboys
28. Tampa Bay Buccaneers
29. Washington Redskins
30. Oakland Raiders
31. Jacksonville Jaguars
32. Cleveland Browns

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