By Barry Janoff
February 1, 2015: If you make big plays and help your team win the Super Bowl, you get to raise the NFL championship Lombardi Trophy.
Perhaps almost as prestigious, you may get to say, "I'm going to Disneyland."
Wide receiver Julian Edelman and cornerback Malcolm Butler became part of that tradition on Sunday when they stood on the field in the University of Phoenix Stadium after the New England Patriots had defeated the Seattle Seahawks, covered in confetti, and said in unison, "We're going to Disneyland."
Although that particular honor generally goes to the game's MVP, which in Super Bowl XLIX was Patriots' quarterback Tom Brady, Disney opted to go with two players who had game-changing and game-saving plays.
Edelman caught nine Brady passes for 109 yards and a touchdown; Butler, a rookie, intercepted Seattle quarterback Russell Wilson's pass at the one-yard line with seconds to play, preserving New England's 28-24 victory.
They both will be feted with a parade today down Main Street, U.S.A., at Disneyland Park in Los Angeles, according to Darrell Fry, Sports Media Director for Walt Disney World.
The 30-second commercial, under the umbrella theme, "What's Next," with the Patriots' duo began running today on-air and online and will be in regular rotation for at least a week.
Aside from a spot from the NFL touting championship merchandise for sale, the Disney ad is generally the first post-Super Bowl campaign to feature players from the winning team.
The commercial shows highlights from the game featuring Edelman and Butler and is played out to "When You Wish upon a Star" (which is currently sung by Idina Menzel), who performed the National Anthem prior to the game.
A voiceover asks, "Malcolm Butler and Justin Edelman, you and the New England Patriots just won the Super Bowl — what are you going to do next?"
"We're going to Disneyland," they sound as a shot of fireworks over Cinderella Castle appears.
Brady was in the commercial following New England's wins in Super Bowl XXXVI (2002) and XXXVIII (2004).
The campaign did not run in 2005, when New England won Super Bowl XXXIX.
According to Disney, the last time two players visited a Disney park after winning the NFL championship was 2009, when Santonio Holmes and Ben Roethlisberger led the Pittsburgh Steelers to victory in Super Bowl XLIII.
The TV spot is the 48th edition in the series, which dates back to 1987 when New York Giants quarterback Phil Simms said the sentence on-camera immediately following Super Bowl XXI.
Malcolm Smith of the Seahawks starred in the spot and went last year.
Among others who have appeared in the campaign are Eli Manning, Emmitt Smith, Michael Jordan, Kurt Warner, Jon Gruden, Joe Montana, John Elway, Jerry Rice, Kareem Abdul-Jabbar, Doug Williams, Magic Johnson and Patrick Roy.
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