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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Main
Tuesday
Oct162018

State Farm Brings Starters Chris Paul, James Harden Back For NBA Campaign

By Barry Janoff

October 16, 2018: State Farm, an official NBA partner since 2010, enters the 2018-19 season with a multi-platform push that includes new spots, new activation and a naming rights deal to the home arena for the Atlanta Hawks.

Three spots — “RoboAgent,” “Nice Moments” and “19K Jerseys” — will break this week during NBA Tip-Off presented by Kia starring Chris Paul and James Harden of the Houston Rockets and actor Oscar Nuñez reprising his role as State Farm agent Cole Perez.

The spots, continuing the tag “Here to help things go right,” will air across NBA media partners ESPN, TNT and NBA TV, with digital and social media support.

The campaign will continue through the NBA season with new work during such jewel events as such NBA Christmas Day and All-Star Weekend, where State Farm is title sponsor of All-Star Saturday Night.

Lead agency is Translation, LLC.

The message, according to State Farm, is “communicating that whether it’s the game of basketball or the game of life, when you have a trusted playmaker like a State Farm agent on your team, you can always trust that they’ve ‘got you.’”

In August, State Farm enhanced its NBA presence via a naming rights deal to the home venue of the Atlanta Hawks and WNBA Dream, formerly Philips Arena and now State Farm Arena.

Although specific terms of the deal were not disclosed, they were put at 20 years for $175 million by industry analysts.

In September, State Farm acquired naming rights to the home stadium for the NFL’s Arizona Cardinals.

State Farm is the most active partner in the NBA, which last season topped $1 billion in sponsor spend for the first time, according to the 2018 ESP NBA Sponsorship Spend Report from research and consulting firm ESP Properties, Chicago.

Paul has been a State Farm spokesman since 2012 and his days with the Los Angeles Clippers, when he was paired with faux twin brother Cliff Paul.

After he joined the Rockets last season, he appeared in spots with Harden and Rockets icon Clyde “The Glide” Drexler.

Last year, Paul, Harden and Drexler visited Houston-area schools and hosted fund-raisers as part of rebuilding efforts following Hurricane Harvey, in conjunction with NBA Cares, State Farm, Chris Paul Family Foundation and Reading Is Fundamental.

In "RoboAgent," Paul, Harden and Perez receive a visit from a knockoff AI bot created by a rival “budget” insurance company to compete with State Farm. The robot looks like Cole, and Paul and Harden criticize his appearance — Cole begs to differ that the bot probably never had a girlfriend.

Ultimately they stay with State Farm because “these bots do not have the compassion of a real State Farm agent.” Which leads the knockoff bot to spew water from his eyes.

Nice Moments” sees Paul and Perez staring at clouds while reclining on the hood on Cole’s car as they wait for help with a flat tire. But where Paul sees a penguin, Cole, ever the diligent State Farm agent, sees and agonizes over what  looks  like a busted pipe spewing water everywhere.

The next cloud to him looks like Paul’s house “that’s being burglarized. They’re stealing your TV right now. And that one is a bear destroying your car.”

Paul tells Perez he needs a vacation. Perez replies, “We don’t have an off-season.” Text: “Here to help cloudy days go right.”

In “19K Jerseys,” Cole shows Chris his new State Farm Agent League jersey, No. 13,172. “Why such a high number?” asks Paul. Perez explains that State Farm has more than 19,000 agents. “I wanted No. 13,171,” Cole says, “but Ty from Sioux Falls is in town, and he called dibs.”

That’s when Ty Teveldal, a real State Farm agent from Sioux Falls, makes a cameo appearance.

State Farm Expands NBA Presence With Naming Rights Deal

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