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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep072010

Professional Bull Riders Gets Bullish On Marketing With Eye On Global Activation

Kevin Camp moves from CMO to head of global partnerships at PBR.September 7, 2010: Although the Professional Bull Riders attracts much more of a vocal and loyal yet niche audience more akin to Nascar than the NFL, MLB and NBA, the organization took a step toward getting its name and events out to a broader fan and consumer base with the hiring of Dockery Clark, a veteran marketer whose resume includes MillerCoors and Bank of America.

PBR said that Clark has been named CMO of the organization, which is based in Pueblo, Colo., but also is ramping up an office in New York. Kevin Camper, who had been CMO, is now heading up the partnership and sales division with expanded global duties.

Camper joined the PBR in September 2009 and has been responsible for securing multiple new national partners and renewing current sponsors Williamson-Dickie and Jack Daniel's. He also created a local and regional sales force that has provided smaller businesses with a targeted opportunity to participate in PBR events.

“We want to continue developing a world-class, client-centric team at the PBR that cultivates relationships to drive new business and foster retention,” Camper said in a statement. “Our goal is to create innovative sponsorship platforms that meet our partners’ marketing objectives and provide a maximum return on investment.”

The changes come less than two months from the 2010 PBR World Finals, which are scheduled to be held Oct. 20-24 in Las Vegas.

Both executive changes are part of an domestic and international expansion of the corporate marketing and sponsorship functions at the PBR, which includes building and enhancing the new PBR sales office in New York. PBR said it would also continue to "increase its local and regional sponsorship sales team to provide more regional coverage across the United States."

Camper came to the PBR after serving as vp-sales and marketing for Texas Motor Speedway. Dockery was director of sports and entertainment marketing at MillerCoors from September 2005 to July 2009, building on her reputation as one of the most influential women in marketing. Prior to that, she gained respect in several executive positions at Bank of America from 1993-2004, eventually leaving the company as svp-global sponsorship to work as a sports marketing consultant before joining MillerCoors.

PBR's marketing partners include Ford, Jack Daniel's, Wrangler, Enterprise, Cooper Tires, Rockstar Energy Drink, Pro Bass Shops and the U.S. Air Force. More than 100 million viewers annually watch 400-plus hours of programming on Versus, NBC and CBS, according to PBR.

Sports Marketing Shake Up: Gatorade Hires Jennifer Storms, Dockery Clark Leaves MillerCoors

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