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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov022016

Bull Shot: Pro Bull Riders 'Vs' Campaign Goes Big With Bulls, ‘Boys, Steven Tyler

By Barry Janoff

November 2, 2016: When some of your athletes weigh 1,500 lbs. or more and are regarded as being among the toughest competitors on the planet, you have some pretty big chutes to fill in marketing your product.

Professional Bull Riders has done just that in its new "Vs" efforts, which the circuit is calling the "largest marketing effort" and the "first fully-integrated, season-long brand campaign" in its history.

"We have had marketing efforts in the past, but they were more focused on driving ticket sales rather than overall brand awareness," said Chad Blankenship, svp-marketing for Professional Bull Riders. "We felt that the time was right to take advantage of the growth and momentum of the league to invest in a brand effort that truly reflects the modern PBR."

The campaign is launching to coincide with the PBR Built Ford Tough World Finals, being held Nov. 2-6 in the T-Mobile Arena in Las Vegas.

PBR, which traces it roots back to 1992, was acquired in 2015 by marketing and talent agency WME | IMG, which has used its global reach to build and enhance the status of PBR.

The "Vs" campaign includes TV to break on CBS and CBS Sports during PBR World Finals coverage; with support from print, radio, OOH, digital and social.

Rock legend Steven Tyler of Aerosmith (and American Idol) fame, who signed this past summer as the voice and face for PBR, will appear in PBR promos and in the 60-second TV anchor spot, singing "Hold On (Won’t Let Go)."

The alliance with Tyler is organic as he is represented by IMG.

The song was written for the campaign, but, according to Blankenship, Tyler liked it so much that it ended up on his first solo album, the C&W-themed We’re All Somebody From Somewhere, which debuted at No. 1 on Billboard’s Top Country Albums when it was released in mid July.

To support the album, as part of his "Out On A Limb" tour, Tyler will be the headliner at a show in T-Mobile Arena on Nov. 5.

Other top acts scheduled to perform during PBR World Finals week include Warrant, George Thorogood & The Destroyers, Lita Ford, Rick Springfield and country stars Dustin Lynch and Jerrod Niemann.

The "Vs" effort is intended to "deepen PBR’s emotional resonance with current fans while stoking interest among new ones" by capturing the "beauty and intensity of PBR’s bull athletes and cowboys as well as the unique, epic battle of man against beast." 

"The campaign is rooted in one of the key elements of PBR that separates us from a lot of other sports," said Blankenship. "We are pitting in direct competition a lightweight athlete against a heavyweight athlete: A 150 lb. cowboy sitting on the back of a 1,500 lb. bucking bull.

"The campaign is about highlighting the competitive tension that exists between the cowboys and the bulls. Honoring and respecting that battle. And celebrating both of them."

Creative and strategy was done in-house by WME | IMG’s team in New York.

According to Blankenship, another unique aspect of PBR events is that "even though they are competitors, the cowboys root for each other, and people in the arena root for the bulls as well as the riders."

PBR said it is experiencing "the most successful year in its history," with viewership on CBS Sports up +12% (1.3M average viewers per broadcast) and new attendance records during the 2016 tour.

In addition to national airings on CBS and CBS Sports, "Vs" will get major exposure in and around local markets for150 domestic events in the U.S. and Canada.

The campaign will also promote the Pro Bull Riders event in New York’s Madison Square Garden (scheduled for Jan. 6-8) and continue throughout the 26-event, 2017 nationwide Built Ford Tough Series tour.

The 60-second spot sees Tyler dressed in cowboy garb walking across a dry, dusty desert (filmed outside of Las Vegas). As he sings the theme song, we get shots of top riders and bulls preparing for competition. (See teaser spot here.)

The roster includes Guilherme Marchi, Jess Lockwood, Paulo Lima, Tanner Byrne, Robson Palermo, Shane Proctor, Derek Kolbaba, Ryan Dirteater, Kaique Pacheco, Fabiano Vieira, Silvano Alves, Joao Vieira, and JB Maundy; and top bulls Cochise, Wicker and Asteroid.

Print shows bulls and cowboys facing each other with text that includes: Beauty/Beast, Well-Trained/UnTamed, Heavyweight/Lightweight, Bred For This/Born For This and Buck Off/Buck You.

PBR will award more than $3.5 million in prize money to riders and bulls this week, culminating with $1 million presented to the 2016 PBR World Champion.

PBR marketing partners include Ford, Sonic, Caterpillar, Peak, Heinz BBQ Sauce, Wrangler, Jack Daniel’s, Dickies, Stanley, Cooper Tires, Bass Pro Shops and Monster Energy.

(Also see story at MediaPost)

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