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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan312019

The Cowboys Make The Super Bowl - Not America‚Äôs Team, The PBR Boys

By Barry Janoff

February 1, 2019: The Dallas Cowboys did not make it to Super Bowl LIII.

But there will be cowboys as part of the broadcast on Feb. 3.

Professional Bull Riders will make its first foray into Super Bowl programming to launch a multi-media campaign, “Be Cowboy.”

The 30-second spot is scheduled to air during the Super Bowl LIII pre-game show on CBS Sports, then go into rotation on other platforms.

Digital, social media, in-arena and fan activation will support.

Lead agency is Endeavor Global Marketing.

“We want to show that you don’t have to wear the hat, the buckle or the boots to be a cowboy — it’s the values you have, how you act and live,” Sean Gleason, CEO for PBR, said via the organization.

“The campaign is a call for everyone to rediscover and unleash their inner cowboy.”

PBR Be Cowboy" features shots of everyday people, including a school teacher, fire fighter, a female mixed-martial artist, a Native America, a woman in the military and even a real working cowboy.

Seen behind each of them: The shadow of a PBR cowboy.

They are interspersed with PBR action.

A deep-throated voiceover offers:

“It’s not the hats. It’s not the spurs. It’s not where you grew, what you chew, what you ride, what you drive. It’s not how you look — it’s how you live.

“Some say cowboys are a dying breed. But we say, we’ve never been more alive.”

Tag line: "Be Badder. Be Bolder. Be Braver. Be Cowboy."

According to PBR, founded in 1992, in addition to “reaching a significant number of sports fans on the year’s biggest ad platform, the league believes it should be in the conversation with other major sports and brands.”

As an example, PBR said that on Sunday, Jan. 20, its programming was the No. 2-rated sport on national TV behind to the NFL, drawing more viewers than PGA golf, Australian Open Tennis and the Premier League.

Non-endemic marketing partners include Visa, Caterpillar, Real Time Pain Relief, Pendleton Whisky, South Point Hotel, Lucas Oil, Monster Energy, Cooper Tires, MGM Resorts, Wrangler and Jack Daniels.

The 2019 PBR season began in January in New York’s Madison Square Garden and runs through the PBR World Finals in November in Las Vegas.

PBR programming airs on CBS and CBS Sports Network.

Super Bowl

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