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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul312013

PelĂ© Breaking Tuna On Italian Bread With Subway As Global 'Famous Fan'

By Barry Janoff

July 31, 2013: QSR giant Subway today added another giant star to its roster of Famous Fans, signing international soccer icon Pelé to a multi-year deal.

Pelé, who was on hand in New York to unveil the news with Subway executives and media, will appear in marketing and make personal appearances for the chain. Financial details were not released.

Pelé joins the likes of Michael Phelps, Nastia Liukin, Robert Griffin III, Mike Trout, Carl Edwards, Ryan Howard, Apolo Ohno and Eric LeGrand as company spokespersons.

His favorite Subway sandwich? Tuna on Italian bread with lettuce salt and pepper.

"Throughout my entire career, I always made sure to take care of my body with proper nutrition, training and rest," said Pelé during the media conference at Chelsea Piers in Manhattan, where he oversaw a kids' soccer clinic. "With Subway Restaurants' approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives."

Pelé's work for Subway will not be limited to the U.S. The brand said it has more than 39,000 locations in 101 countries.

Pelé is having a busy week in New York. On Thursday, he will be at the Empire State Building to “flip the switch” and light the world-famous building's lights green, which will commemorate the return of the New York Cosmos to competitive play after 30 years.

He is also working on a film based on his life, Pelé ("A boy with nothing, who changed everything.") from Imagine Entertainment and Seine Pictures.

Pelé played for the Cosmos in the 1970s during the club's hey-days in the North American Soccer League and is now the team's honorary president. The original NASL folded in the 1980s but was reborn in 2009 as a second division entity.

Pelé and other former members of the Cosmos have been part of the club's revival marketing campaign, "Don't call it a comeback. Call it a reboot." The Cosmos' home opener is scheduled for Aug. 3 at Hofstra University on Long Island, with Pelé expected to be in attendance.

Pelé was a member of the Brazilian National Team from 1957-71 and won three World Cups, and a member of Santos from 1956-74. In 1999, he was named the "Athlete of the Century" by the International Olympic Committee.

Since retiring from active play in 1977, Pelé has been a global ambassador for the sport as well as for humanitarian and environmental causes.

"Futbol is the global sport and Pelé is the pre-eminent player of all time," said Tony Pace, Subway's global CMO. "It's great to have him as part of the Subway brand around the world."

Cosmos, Pelé Fly With Emirates Airline

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