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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Sep192017

With A Combined $1B, PepsiCo, Coke, Anheuser-Busch Are Top Sponsor Spenders

By Barry Janoff

September 19, 2017: Although three of the top four biggest players in sponsorship deals reduced their respective budgets by about $10 million in 2016 versus 2015, the Big Four each surpassed the $260 million mark and remained in the same order as the previous year: PepsiCo, Anheuser-Busch InBev, The Coca-Cola Co. and Nike, Inc.

Together, these four spent nearly $1.2 billion on sponsorship deals last year, according to the just released 2016 Sponsorship Spend Report from research and consulting firm ESP (formerly IEG), Chicago.

In fact, the Top Ten remained the same as 2015, although the order changed slightly.

Adidas North America moved from up from No. 7 to No. 5, AT&T was tied for No. 5, Ford Motor Co. moved from No. 8 to No. 7, Toyota USA dropped from No. 6 to No. 8,; and Verizon and General Motors switched places, with the telecom company now No. 9 and the automaker at No. 10.

Together, the Top Ten companies spent more than $2.2 billion on sponsorships last year.

Also, continuing a pattern from the previous two years, the 11 biggest spenders of 2016 belong to just four categories: beverage, auto, sport apparel and telecommunications, according to ESP.

Expanding the list, the three categories with the most companies represented among the 106 biggest sponsors also did not change: auto (11); beverage (9) and banking (9).

Insurance (8) followed.

"Spending trends for the companies on the list show that only 19 (18%) increased sponsorship allocations from 2015 to 2016, 31 (29%) spent less and 57 (53%) spent the same year-to-year."

PepsiCo outspent all other companies in sponsorships, topping $360 million, according to ESP.

Pepsi’s deals include the NFL, NBA and NHL.

Anheuser-Busch InBev was the only other company to top $300 million, spending $350 million-plus last year.

Among the company’s big deals are the NFL (Bud Light, pictured top), Anheuser-Busch InBev is also the most active sponsor of music festivals, tours and venues, per ESP.

Rival MillerCoors was No. 11 overall with $120 million in sponsor spend.

The only two other companies to top $200 million in sponsor spend in 2016 were Coca-Cola ($265 million-plus) and Nike ($260 million-plus).

One big move this year: Coca-Cola taking over as an official partner for MLB, replacing Pepsi.

Coca-Cola’s alliances also include the NCAA, the International Olympic Committee, the U.S. Olympic Committee and FIFA.

According to the ESP Sponsorship Spend Report, of the companies that were listed in 2015 but not on the list in 2016, Nascar team sponsorship spends took a big hit.

"Six of the 15 companies that left the rankings in 2016 drastically reduced or eliminated Nascar team spending: Aaron’s, Kraft Heinz, Bass Pro, Clorox, Go Daddy and Scotts," according to ESP.

In addition, Toyota USA dropped from No. 6 to No. 8 "in large part because of the shuttering of one of its Nascar teams, Michael Waltrip Racing."

On the up side, Monster Beverage was tied for No. 70 overall with $20 million in sponsor spend in 2016, and that should go up due to its alliance with Nascar, formed in 2017.

Lowe’s, a big Nascar player, topped the retail category (No. 35) with a $40 million spend.

Verizon Communications moved from No. 10 to No. 9 "mostly thanks to a new NBA partnership."

Automotive was the category leader with the most number of companies spending at least $20 million in sponsorships in 2016. 

They included Ford, Toyota, GM, Hyundai (No. 14, $85M), Mercedes-Benz (No. 22, $55M), Honda (No. 35, $40M), Kia and Nissan (tied at No. 44, $35M), BMW (No. 58, $25M) and Volkswagen and Chrysler Group (tied at No. 70, $20-$25M).

In other areas, FedEx led delivery (No. 12, $95 million spend), Microsoft led consumer tech companies (No. 13, $90 million), financial was headed by Bank of America (No. 15, $75M), P&G was in front among consumer goods (No. 15, $75M), McDonald’s led QSR’s (No. 27, $50M), Mars Inc. topped he food category (No. 35, $40 million) and Shell lead the fuel division (No. 35, $40M).

"Trends for companies on the list show that only 19 (18%) increased sponsorship allocations, 31 (29%) spent less and 57 (53%) spent the same."

Marriott International topped travel and moved from No. 68 to No. 43 ($35M) "on the strength of its merger with Starwood Hotels & Resorts," according to the ESP Sponsorship Spend Report.

In the sports apparel category, behind Nike and adidas were Under Armour (No. 18, $70M) and New Era (No. 50, $30M).

According to ESP, the spending estimates for the companies on the list reflect amounts spent on sponsorship fees of U.S. properties and the portion of spending on international properties that is directed to the U.S. market.

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