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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr032014

Pepsi Continues To Amp Up World Cup Ambush Push With Messi In Lead Role

By Barry Janoff

April 3, 2014: Pepsi this week unveils several major elements in a global campaign playing off the upcoming FIFA World Cup, not by coincidence the same week that rival Coca-Cola is unveiling what it called "the largest marketing program in the history of the company" to support its role as an official FIFA partner.

The new elements of the Pepsi push, part of an umbrella campaign that launched in January, focus around an extended TV spot, "Now Is What You Make It," which features the beverage brand's heaviest soccer marketing endorsers, led by Lionel Messi, Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero and Jack Wilshere.

The effort plays out to a cover version of David Bowie's "Heroes" as performed by multi-Grammy winner Janelle Monáe.

"We have a long history of working with the world’s best football talent to create stunning creative that sparks conversations and creates indelible moments that engage and excite football fans all over the world," Kristin Patrick, Pepsi global CMO for the PepsiCo Global Beverage Group," said in a statement. “We were inspired by the power and unity that sports and music bring to the world. Our content plan to capture this spirit celebrates the creative passion of footballers with music and how both of these awesome forces inspire us to 'Live For Now.'"

The TV spot follows a young fan named Stony as he makes his way through the streets of Rio de Janeiro en route to a World Cup match. Along the way, he encounters Messi and the other Pepsi soccer spokesman as attracts a growing crowd of people, who get into the soccer mood via Monáe's song. (See the full spot here.)

An extended online version of the spot enables visitors to unlock 11 additional scenes and also create their own virtual experience on the streets of Rio de Janeiro. The interactive version includes U.S. soccer star Clint Dempsey as well as vignettes with Messi and the other soccer players, a soccer ball signed by Ramos that fans can personalize and share and a longer Janelle Moná performance of “Heroes."

It also links to “The Art of Football,” a documentary trailer that looks at a World Cup-inspired Pepsi art collection that combines street art, photography and soccer. (See the spot here.)

Pepsi said that the "Now Is What You Make It" spot would air in more than 100 countries in 30- and 60-second versions.

Monáe's version of “Heroes” is available on iTunes.

Pepsi sibling Lay's is holding up its end of the World Cup push via a global campaign starring Messi that includes his image on millions of Lay's packages as part of a multi-dimensional effort that includes  TV, out-of-home, digital and POP.

The TV ad sees Messi carrying a bag of Lay's and taking selfies with fans. (See the spot here.) Messi will also appear in a Lay’s Deep Ridged potato chips commercial in select markets where the new product is available.

PepsiCo said the Lay's campaign would run in more than 60 countries. The effort will continue to ramp up as the World Cup approaches in June-July.

According to Lorraine Chow Hansen, president, PepsiCo Global Snacks Group, “We are proud to deliver the first-ever global equity integrated marketing campaign for Lay’s using the universally beloved game of football as our backdrop."

In it's role as an official World Cup partner, Coke said it would invite the world to "celebrate football as a force for social good" via its “The World’s Cup” campaign, which encompasses TV, print, radio, iTunes, out-of-home, POP, Internet, social media and an extensive element that will create "unrivalled access, participation, empowerment and conversation" among fans and consumers.

The effort is anchored by a TV spot, "One World. One Game. Everyone's Invited," that launched this week and follows the story of four local soccer teams from around the world that have "overcome life’s challenges through their love of the game." The reward for their perseverance is a trip to Brazil to watch the World Cup in person this June-July, thanks to Coke.

Coca-Cola Invites The World To Participate In FIFA World Cup Campaign

Back to World Cup 2014

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