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Pitcher Jack Morris and shortstop Alan Trammell have been voted into the Baseball Hall of Fame by the Modern BaaebalL Era Committee. Morris and Trammell be inducted in Cooperstown on July 29, 2018, along with any players elected by the Baseball Writers’ Association of America, to be unveiled on Jan. 24, 2018.
• Maybe as good as it gets: Columbia/Legacy Recordings will release Miles Davis & John Coltrane - The Final Tour: The Bootleg Series, Vol. 6 on March 23, 2018.
• Or for Jimi Hendrix fans maybe this is as good as it gets: Experience Hendrix & Legacy Recordings will release on March 9 Both Sides of the Sky, with 13 studio recordings between 1968-70, ten of which have never been released.

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Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

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Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr032014

Pepsi Continues To Amp Up World Cup Ambush Push With Messi In Lead Role

By Barry Janoff

April 3, 2014: Pepsi this week unveils several major elements in a global campaign playing off the upcoming FIFA World Cup, not by coincidence the same week that rival Coca-Cola is unveiling what it called "the largest marketing program in the history of the company" to support its role as an official FIFA partner.

The new elements of the Pepsi push, part of an umbrella campaign that launched in January, focus around an extended TV spot, "Now Is What You Make It," which features the beverage brand's heaviest soccer marketing endorsers, led by Lionel Messi, Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero and Jack Wilshere.

The effort plays out to a cover version of David Bowie's "Heroes" as performed by multi-Grammy winner Janelle Monáe.

"We have a long history of working with the world’s best football talent to create stunning creative that sparks conversations and creates indelible moments that engage and excite football fans all over the world," Kristin Patrick, Pepsi global CMO for the PepsiCo Global Beverage Group," said in a statement. “We were inspired by the power and unity that sports and music bring to the world. Our content plan to capture this spirit celebrates the creative passion of footballers with music and how both of these awesome forces inspire us to 'Live For Now.'"

The TV spot follows a young fan named Stony as he makes his way through the streets of Rio de Janeiro en route to a World Cup match. Along the way, he encounters Messi and the other Pepsi soccer spokesman as attracts a growing crowd of people, who get into the soccer mood via Monáe's song. (See the full spot here.)

An extended online version of the spot enables visitors to unlock 11 additional scenes and also create their own virtual experience on the streets of Rio de Janeiro. The interactive version includes U.S. soccer star Clint Dempsey as well as vignettes with Messi and the other soccer players, a soccer ball signed by Ramos that fans can personalize and share and a longer Janelle Moná performance of “Heroes."

It also links to “The Art of Football,” a documentary trailer that looks at a World Cup-inspired Pepsi art collection that combines street art, photography and soccer. (See the spot here.)

Pepsi said that the "Now Is What You Make It" spot would air in more than 100 countries in 30- and 60-second versions.

Monáe's version of “Heroes” is available on iTunes.

Pepsi sibling Lay's is holding up its end of the World Cup push via a global campaign starring Messi that includes his image on millions of Lay's packages as part of a multi-dimensional effort that includes  TV, out-of-home, digital and POP.

The TV ad sees Messi carrying a bag of Lay's and taking selfies with fans. (See the spot here.) Messi will also appear in a Lay’s Deep Ridged potato chips commercial in select markets where the new product is available.

PepsiCo said the Lay's campaign would run in more than 60 countries. The effort will continue to ramp up as the World Cup approaches in June-July.

According to Lorraine Chow Hansen, president, PepsiCo Global Snacks Group, “We are proud to deliver the first-ever global equity integrated marketing campaign for Lay’s using the universally beloved game of football as our backdrop."

In it's role as an official World Cup partner, Coke said it would invite the world to "celebrate football as a force for social good" via its “The World’s Cup” campaign, which encompasses TV, print, radio, iTunes, out-of-home, POP, Internet, social media and an extensive element that will create "unrivalled access, participation, empowerment and conversation" among fans and consumers.

The effort is anchored by a TV spot, "One World. One Game. Everyone's Invited," that launched this week and follows the story of four local soccer teams from around the world that have "overcome life’s challenges through their love of the game." The reward for their perseverance is a trip to Brazil to watch the World Cup in person this June-July, thanks to Coke.

Coca-Cola Invites The World To Participate In FIFA World Cup Campaign

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