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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb012018

Pepsi, Coke Take Fizz Biz Rivalry Back To Super Bowl With Celebrities, Wisdom

By Barry Janoff

February 1, 2018: Forget the New England Patriots and the Philadelphia Eagles.

The big match-up is Coke vs. Pepsi vying for the eyeballs, thirst and wallets of some 111 million viewers watching Super Bowl LII on Feb. 4.

PepsiCo is also throwing other brands into the battle, including Doritos and Mountain Dew.

This is a battle with lots of sports fizz.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee and U.S. Olympic Committee.

Pepsi just renewed it official alliance with the NHL.

Pepsi is also the official category partner with the NFL, NBA and MLS.

PepsiCo, Anheuser-Busch InBev, Coca-Cola Co. and Nike combined spent nearly $1.2 billion on sponsorship deals last year, according to research and marketing consulting firm ESP, Chicago.

Pepsi’s Super Bowl LII spot, "This Is the Pepsi," is a narcissistic homage to the brand's place in pop culture.

The spot is narrated by Jimmy Fallon, who in the ten seconds before the Pepsi Super Bowl LII Halftime Show will also count down to Justin Timberlake’s performance “with an unforgettable lead-in.”

The spot includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford.

Other celebrities of Pepsi's past and present: Britney Spears, Michael Jackson, Jeff Gordon, Ray Charles, Kyrie ”Uncle Drew,” Irving and a cameo by the famous DeLorean Time Machine from Back to the Future.

In addition, PepsiCo played the celebrity card for "Doritos Blaze vs. Mountain Dew Ice" with Peter Dinklage, Morgan Freeman, Missy Elliott and Busta Rhymes.

Coca-Cola returns to the Big Game for the 12th consecutive year its new 60-second spot, “The Wonder of Us.”

Instead of celebs, it features a message: “The ad celebrates Coca-Cola’s values of optimism, diversity and inclusion — principles that the brand has stood for since 1886 — emphasizing that no matter how unique you are, there is a special, ice-cold Coca-Cola for you,” according to Coca-Cola.

Coca-Cola said “A Coke for Everyone” messaging would evolve with different tones and imagery “befitting of other iconic moments,” including the 2018 Winter Olympics and Nascar’s Daytona 500.

Pepsi said it’s Super Bowl spot initiates its  global, year-long creative campaign, "Pepsi Generations," rolling out across the full Pepsi portfolio: Pepsi, Pepsi Zero Sugar and Diet Pepsi.

POP includes limited-time retro packaging and the return of the Pepsi Stuff loyalty program.   

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

"2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

Moving forward, Coca-Cola said people would see additional ads such as “Mural”, an animation/live action mashup that takes a more playful approach to the “A Coke for Everyone” theme; and “Tailgating”, which romances the connection between Coca-Cola and food associated with Nascar, college basketball and college football.

“'The Wonder of Us' celebrates the things that make us unique and reminds us that there’s a Coke for each and every one of us," Stuart Kronauge, svp-marketing and president of USA Operations, Coca-Cola North America, said in a statement.

"There's a different, delicious Coke — glass bottle or mini can; zero sugar or original taste — for every occasion and every unique individual.”

Super Bowl

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