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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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What Are You Watching September 2018
 
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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb012018

Pepsi, Coke Take Fizz Biz Rivalry Back To Super Bowl With Celebrities, Wisdom

By Barry Janoff

February 1, 2018: Forget the New England Patriots and the Philadelphia Eagles.

The big match-up is Coke vs. Pepsi vying for the eyeballs, thirst and wallets of some 111 million viewers watching Super Bowl LII on Feb. 4.

PepsiCo is also throwing other brands into the battle, including Doritos and Mountain Dew.

This is a battle with lots of sports fizz.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee and U.S. Olympic Committee.

Pepsi just renewed it official alliance with the NHL.

Pepsi is also the official category partner with the NFL, NBA and MLS.

PepsiCo, Anheuser-Busch InBev, Coca-Cola Co. and Nike combined spent nearly $1.2 billion on sponsorship deals last year, according to research and marketing consulting firm ESP, Chicago.

Pepsi’s Super Bowl LII spot, "This Is the Pepsi," is a narcissistic homage to the brand's place in pop culture.

The spot is narrated by Jimmy Fallon, who in the ten seconds before the Pepsi Super Bowl LII Halftime Show will also count down to Justin Timberlake’s performance “with an unforgettable lead-in.”

The spot includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford.

Other celebrities of Pepsi's past and present: Britney Spears, Michael Jackson, Jeff Gordon, Ray Charles, Kyrie ”Uncle Drew,” Irving and a cameo by the famous DeLorean Time Machine from Back to the Future.

In addition, PepsiCo played the celebrity card for "Doritos Blaze vs. Mountain Dew Ice" with Peter Dinklage, Morgan Freeman, Missy Elliott and Busta Rhymes.

Coca-Cola returns to the Big Game for the 12th consecutive year its new 60-second spot, “The Wonder of Us.”

Instead of celebs, it features a message: “The ad celebrates Coca-Cola’s values of optimism, diversity and inclusion — principles that the brand has stood for since 1886 — emphasizing that no matter how unique you are, there is a special, ice-cold Coca-Cola for you,” according to Coca-Cola.

Coca-Cola said “A Coke for Everyone” messaging would evolve with different tones and imagery “befitting of other iconic moments,” including the 2018 Winter Olympics and Nascar’s Daytona 500.

Pepsi said it’s Super Bowl spot initiates its  global, year-long creative campaign, "Pepsi Generations," rolling out across the full Pepsi portfolio: Pepsi, Pepsi Zero Sugar and Diet Pepsi.

POP includes limited-time retro packaging and the return of the Pepsi Stuff loyalty program.   

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

"2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

Moving forward, Coca-Cola said people would see additional ads such as “Mural”, an animation/live action mashup that takes a more playful approach to the “A Coke for Everyone” theme; and “Tailgating”, which romances the connection between Coca-Cola and food associated with Nascar, college basketball and college football.

“'The Wonder of Us' celebrates the things that make us unique and reminds us that there’s a Coke for each and every one of us," Stuart Kronauge, svp-marketing and president of USA Operations, Coca-Cola North America, said in a statement.

"There's a different, delicious Coke — glass bottle or mini can; zero sugar or original taste — for every occasion and every unique individual.”

Super Bowl

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