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What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb012018

Pepsi, Coke Take Fizz Biz Rivalry Back To Super Bowl With Celebrities, Wisdom

By Barry Janoff

February 1, 2018: Forget the New England Patriots and the Philadelphia Eagles.

The big match-up is Coke vs. Pepsi vying for the eyeballs, thirst and wallets of some 111 million viewers watching Super Bowl LII on Feb. 4.

PepsiCo is also throwing other brands into the battle, including Doritos and Mountain Dew.

This is a battle with lots of sports fizz.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee and U.S. Olympic Committee.

Pepsi just renewed it official alliance with the NHL.

Pepsi is also the official category partner with the NFL, NBA and MLS.

PepsiCo, Anheuser-Busch InBev, Coca-Cola Co. and Nike combined spent nearly $1.2 billion on sponsorship deals last year, according to research and marketing consulting firm ESP, Chicago.

Pepsi’s Super Bowl LII spot, "This Is the Pepsi," is a narcissistic homage to the brand's place in pop culture.

The spot is narrated by Jimmy Fallon, who in the ten seconds before the Pepsi Super Bowl LII Halftime Show will also count down to Justin Timberlake’s performance “with an unforgettable lead-in.”

The spot includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford.

Other celebrities of Pepsi's past and present: Britney Spears, Michael Jackson, Jeff Gordon, Ray Charles, Kyrie ”Uncle Drew,” Irving and a cameo by the famous DeLorean Time Machine from Back to the Future.

In addition, PepsiCo played the celebrity card for "Doritos Blaze vs. Mountain Dew Ice" with Peter Dinklage, Morgan Freeman, Missy Elliott and Busta Rhymes.

Coca-Cola returns to the Big Game for the 12th consecutive year its new 60-second spot, “The Wonder of Us.”

Instead of celebs, it features a message: “The ad celebrates Coca-Cola’s values of optimism, diversity and inclusion — principles that the brand has stood for since 1886 — emphasizing that no matter how unique you are, there is a special, ice-cold Coca-Cola for you,” according to Coca-Cola.

Coca-Cola said “A Coke for Everyone” messaging would evolve with different tones and imagery “befitting of other iconic moments,” including the 2018 Winter Olympics and Nascar’s Daytona 500.

Pepsi said it’s Super Bowl spot initiates its  global, year-long creative campaign, "Pepsi Generations," rolling out across the full Pepsi portfolio: Pepsi, Pepsi Zero Sugar and Diet Pepsi.

POP includes limited-time retro packaging and the return of the Pepsi Stuff loyalty program.   

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

"2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

Moving forward, Coca-Cola said people would see additional ads such as “Mural”, an animation/live action mashup that takes a more playful approach to the “A Coke for Everyone” theme; and “Tailgating”, which romances the connection between Coca-Cola and food associated with Nascar, college basketball and college football.

“'The Wonder of Us' celebrates the things that make us unique and reminds us that there’s a Coke for each and every one of us," Stuart Kronauge, svp-marketing and president of USA Operations, Coca-Cola North America, said in a statement.

"There's a different, delicious Coke — glass bottle or mini can; zero sugar or original taste — for every occasion and every unique individual.”

Super Bowl

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