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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb012018

Pepsi, Coke Take Fizz Biz Rivalry Back To Super Bowl With Celebrities, Wisdom

By Barry Janoff

February 1, 2018: Forget the New England Patriots and the Philadelphia Eagles.

The big match-up is Coke vs. Pepsi vying for the eyeballs, thirst and wallets of some 111 million viewers watching Super Bowl LII on Feb. 4.

PepsiCo is also throwing other brands into the battle, including Doritos and Mountain Dew.

This is a battle with lots of sports fizz.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee and U.S. Olympic Committee.

Pepsi just renewed it official alliance with the NHL.

Pepsi is also the official category partner with the NFL, NBA and MLS.

PepsiCo, Anheuser-Busch InBev, Coca-Cola Co. and Nike combined spent nearly $1.2 billion on sponsorship deals last year, according to research and marketing consulting firm ESP, Chicago.

Pepsi’s Super Bowl LII spot, "This Is the Pepsi," is a narcissistic homage to the brand's place in pop culture.

The spot is narrated by Jimmy Fallon, who in the ten seconds before the Pepsi Super Bowl LII Halftime Show will also count down to Justin Timberlake’s performance “with an unforgettable lead-in.”

The spot includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford.

Other celebrities of Pepsi's past and present: Britney Spears, Michael Jackson, Jeff Gordon, Ray Charles, Kyrie ”Uncle Drew,” Irving and a cameo by the famous DeLorean Time Machine from Back to the Future.

In addition, PepsiCo played the celebrity card for "Doritos Blaze vs. Mountain Dew Ice" with Peter Dinklage, Morgan Freeman, Missy Elliott and Busta Rhymes.

Coca-Cola returns to the Big Game for the 12th consecutive year its new 60-second spot, “The Wonder of Us.”

Instead of celebs, it features a message: “The ad celebrates Coca-Cola’s values of optimism, diversity and inclusion — principles that the brand has stood for since 1886 — emphasizing that no matter how unique you are, there is a special, ice-cold Coca-Cola for you,” according to Coca-Cola.

Coca-Cola said “A Coke for Everyone” messaging would evolve with different tones and imagery “befitting of other iconic moments,” including the 2018 Winter Olympics and Nascar’s Daytona 500.

Pepsi said it’s Super Bowl spot initiates its  global, year-long creative campaign, "Pepsi Generations," rolling out across the full Pepsi portfolio: Pepsi, Pepsi Zero Sugar and Diet Pepsi.

POP includes limited-time retro packaging and the return of the Pepsi Stuff loyalty program.   

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

"2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

Moving forward, Coca-Cola said people would see additional ads such as “Mural”, an animation/live action mashup that takes a more playful approach to the “A Coke for Everyone” theme; and “Tailgating”, which romances the connection between Coca-Cola and food associated with Nascar, college basketball and college football.

“'The Wonder of Us' celebrates the things that make us unique and reminds us that there’s a Coke for each and every one of us," Stuart Kronauge, svp-marketing and president of USA Operations, Coca-Cola North America, said in a statement.

"There's a different, delicious Coke — glass bottle or mini can; zero sugar or original taste — for every occasion and every unique individual.”

Super Bowl

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