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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb012018

Pepsi, Coke Take Fizz Biz Rivalry Back To Super Bowl With Celebrities, Wisdom

By Barry Janoff

February 1, 2018: Forget the New England Patriots and the Philadelphia Eagles.

The big match-up is Coke vs. Pepsi vying for the eyeballs, thirst and wallets of some 111 million viewers watching Super Bowl LII on Feb. 4.

PepsiCo is also throwing other brands into the battle, including Doritos and Mountain Dew.

This is a battle with lots of sports fizz.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee and U.S. Olympic Committee.

Pepsi just renewed it official alliance with the NHL.

Pepsi is also the official category partner with the NFL, NBA and MLS.

PepsiCo, Anheuser-Busch InBev, Coca-Cola Co. and Nike combined spent nearly $1.2 billion on sponsorship deals last year, according to research and marketing consulting firm ESP, Chicago.

Pepsi’s Super Bowl LII spot, "This Is the Pepsi," is a narcissistic homage to the brand's place in pop culture.

The spot is narrated by Jimmy Fallon, who in the ten seconds before the Pepsi Super Bowl LII Halftime Show will also count down to Justin Timberlake’s performance “with an unforgettable lead-in.”

The spot includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford.

Other celebrities of Pepsi's past and present: Britney Spears, Michael Jackson, Jeff Gordon, Ray Charles, Kyrie ”Uncle Drew,” Irving and a cameo by the famous DeLorean Time Machine from Back to the Future.

In addition, PepsiCo played the celebrity card for "Doritos Blaze vs. Mountain Dew Ice" with Peter Dinklage, Morgan Freeman, Missy Elliott and Busta Rhymes.

Coca-Cola returns to the Big Game for the 12th consecutive year its new 60-second spot, “The Wonder of Us.”

Instead of celebs, it features a message: “The ad celebrates Coca-Cola’s values of optimism, diversity and inclusion — principles that the brand has stood for since 1886 — emphasizing that no matter how unique you are, there is a special, ice-cold Coca-Cola for you,” according to Coca-Cola.

Coca-Cola said “A Coke for Everyone” messaging would evolve with different tones and imagery “befitting of other iconic moments,” including the 2018 Winter Olympics and Nascar’s Daytona 500.

Pepsi said it’s Super Bowl spot initiates its  global, year-long creative campaign, "Pepsi Generations," rolling out across the full Pepsi portfolio: Pepsi, Pepsi Zero Sugar and Diet Pepsi.

POP includes limited-time retro packaging and the return of the Pepsi Stuff loyalty program.   

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

"2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

Moving forward, Coca-Cola said people would see additional ads such as “Mural”, an animation/live action mashup that takes a more playful approach to the “A Coke for Everyone” theme; and “Tailgating”, which romances the connection between Coca-Cola and food associated with Nascar, college basketball and college football.

“'The Wonder of Us' celebrates the things that make us unique and reminds us that there’s a Coke for each and every one of us," Stuart Kronauge, svp-marketing and president of USA Operations, Coca-Cola North America, said in a statement.

"There's a different, delicious Coke — glass bottle or mini can; zero sugar or original taste — for every occasion and every unique individual.”

Super Bowl

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