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What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov282016

Pepsi Promotion Plans To Deliver Fans To Super Bowl LI With Papa John’s 

Special to NYSportsJournalism.com

November 28, 2016: As the weeks in the NFL season grow shorter and the playoffs draw closer, marketing for Super Bowl LI is getting more of the spotlight.

Pepsi, which for the fifth consecutive year and sixth overall will be the exclusive sponsor of the half time show, has joined with Papa John’s, the league’s official pizza partner, for a sweepstakes that is offering tickets to the event.

The "Halftime of a Lifetime" promotion is "giving fans a once-in-a-lifetime opportunity to get a front-row seat at the Pepsi Zero Sugar Halftime Show at Super Bowl LI," where the headliner will be Lady Gaga.

More than 116.5 million viewers in the U.S. watched last year's half time show.

Super Bowl LI and Halftime Show will be broadcast by Fox Sports from NRG Stadium in Houston.

According to Pepsi and Papa John’s, "Every NFL gameday from now through December 25, consumers who purchase two medium one-topping Papa John's pizzas and a two-liter Pepsi-Cola beverage will receive a promotional code to be entered for a chance to win an epic Super Bowl experience, including VIP game tickets, sideline passes to the Pepsi Zero Sugar Halftime Show and access to one of the hottest Super Bowl LI parties." (Details here.)

"Papa John's Pizza and Pepsi are a delicious part of making the game day experience even better for our fans," Robert Thompson, svp-marketing for Papa John’s, said in a statement. "Offering consumers the chance to be part of Super Bowl LI and on the sideline for the Pepsi Zero Sugar Halftime Show is truly a once-in-a-lifetime experience."    

Both brands will support the effort with multi-media marketing.

In addition to the 'Halftime of a Lifetime' promotion, select Papa John's locations will also offer "Papa's Play" during NFL Monday Night Football on ESPN.

"Pepsi and Papa John's are NFL gameday staples, so we are thrilled to amplify our collective presence at Super Bowl LI."

According to  Papa John’s, "If the teams facing off combine to score 51 points or more, the 'Papa's Play' offer — a large one-topping pizza and any 2-liter Pepsi-Cola beverage for $10 — will become active." (Details here.)

Pepsi said this is it the first-time that parent company PepsiCo has extended its contractual rights to the Pepsi Zero Sugar Halftime Show for use to a key customer.

According to Roberto Rios, svp and CMO for PepsiCo Foodservice, "Pepsi and Papa John's are NFL gameday staples, so we are thrilled to amplify our collective presence at Super Bowl LI. We are excited to extend our partnership and will continue to collaborate in innovative ways to elevate our consumers' experiences."

Pepsi sponsored the Super Bowl Half Time show in 2007 (Super Bowl XLI) and has been the exclusive presenting sponsor since 2013 (Super Bowl XLVII).

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