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What Are You Watching In July 2018
 
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QUICK HITS

• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar062018

Pepsi Hits World Cup Guerrilla Marketing Stage With Leo Messi, Carli Lloyd

By Barry Janoff

March 6, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but rival Pepsi is doing all it can put the global marketing spotlight on its “disruptive content and experiences.”

With 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi has launched a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

The effort is led by five of the most high-profile athletes in the sport: Five-time Best Player of the Year Leo Messi, U.S. star and two-time Women's Best Player of the Year Carli Lloyd, Brazilian defender Marcelo Vieira, German midfielder Toni Kroos and England rising star and two-time Young Player of the Year Dele Alli.

The five will appear in TV spots, Internet, social media and POP, including Pepsi cans.

Pepsi called “Love It. Live It. Football.” a “rich, 360-degree campaign (that) connects art and sport to bring the beautiful game to life — on and off the pitch — with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers.”

"Pepsi is known for bringing football's most iconic heroes and hopefuls to the world in unexpected, entertaining ways, showing fans the never-seen-before sides of the players they love," Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said in a statement.

"What tightly links the football experience across our iconic brand, the players and our collective fans around the world is a love for the game. This year, we'll love and live the game like never before in all we do."

A key element of the campaign is artwork and visual experiences, including “a series of bold, black-and-white portraits captured by renowned lensman Danny Clinch.”

The intro spot, “Paint The World Blue,”  show Messi, Lloyd and the others in various locations, kicking soccer balls filled with "Pepsi Blue" that splatter upon impact on sidewalks, cars, buildings and even people. A growing number of people “decide to live for the moment, join the game and cheer on the players,” according to Pepsi.

The action is played out to ”Light it Up” remix by Major Lazer (feat. Nyla & Fuse ODG).

As part of the effort, Pepsi has also released individual spots for Messi, Marcelo, Kroos, Lloyd and Dele in which each of the athletes shares insight into why they play soccer and love the sport.

Pepsi said it would continue to release additional “disruptive content and experiences that enable fans to truly love and live the game” throughout the year.

Although not a FIFA partner, Pepsi and parent company PepsiCo have numerous official soccer alliances worldwide.

In February, PepsiCo extended its partnership with the UEFA Champions League, which began in 2015, for three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.

FIFA global partners include adidas, Coca-Cola, Gazprom, Hyundai-Kia Motors, Qatar Airways, Visa and Wanda Group.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hissende, McDonald’s, Mengniu and Vivo.

World Cup

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