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What Are You Watching In May 2018
 
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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
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Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar062018

Pepsi Hits World Cup Guerrilla Marketing Stage With Leo Messi, Carli Lloyd

By Barry Janoff

March 6, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but rival Pepsi is doing all it can put the global marketing spotlight on its “disruptive content and experiences.”

With 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi has launched a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

The effort is led by five of the most high-profile athletes in the sport: Five-time Best Player of the Year Leo Messi, U.S. star and two-time Women's Best Player of the Year Carli Lloyd, Brazilian defender Marcelo Vieira, German midfielder Toni Kroos and England rising star and two-time Young Player of the Year Dele Alli.

The five will appear in TV spots, Internet, social media and POP, including Pepsi cans.

Pepsi called “Love It. Live It. Football.” a “rich, 360-degree campaign (that) connects art and sport to bring the beautiful game to life — on and off the pitch — with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers.”

"Pepsi is known for bringing football's most iconic heroes and hopefuls to the world in unexpected, entertaining ways, showing fans the never-seen-before sides of the players they love," Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said in a statement.

"What tightly links the football experience across our iconic brand, the players and our collective fans around the world is a love for the game. This year, we'll love and live the game like never before in all we do."

A key element of the campaign is artwork and visual experiences, including “a series of bold, black-and-white portraits captured by renowned lensman Danny Clinch.”

The intro spot, “Paint The World Blue,”  show Messi, Lloyd and the others in various locations, kicking soccer balls filled with "Pepsi Blue" that splatter upon impact on sidewalks, cars, buildings and even people. A growing number of people “decide to live for the moment, join the game and cheer on the players,” according to Pepsi.

The action is played out to ”Light it Up” remix by Major Lazer (feat. Nyla & Fuse ODG).

As part of the effort, Pepsi has also released individual spots for Messi, Marcelo, Kroos, Lloyd and Dele in which each of the athletes shares insight into why they play soccer and love the sport.

Pepsi said it would continue to release additional “disruptive content and experiences that enable fans to truly love and live the game” throughout the year.

Although not a FIFA partner, Pepsi and parent company PepsiCo have numerous official soccer alliances worldwide.

In February, PepsiCo extended its partnership with the UEFA Champions League, which began in 2015, for three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.

FIFA global partners include adidas, Coca-Cola, Gazprom, Hyundai-Kia Motors, Qatar Airways, Visa and Wanda Group.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hissende, McDonald’s, Mengniu and Vivo.

World Cup

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