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NEWS REAL

• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

POLL POSITION
What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar062018

Pepsi Hits World Cup Guerrilla Marketing Stage With Leo Messi, Carli Lloyd

By Barry Janoff

March 6, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but rival Pepsi is doing all it can put the global marketing spotlight on its “disruptive content and experiences.”

With 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi has launched a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

The effort is led by five of the most high-profile athletes in the sport: Five-time Best Player of the Year Leo Messi, U.S. star and two-time Women's Best Player of the Year Carli Lloyd, Brazilian defender Marcelo Vieira, German midfielder Toni Kroos and England rising star and two-time Young Player of the Year Dele Alli.

The five will appear in TV spots, Internet, social media and POP, including Pepsi cans.

Pepsi called “Love It. Live It. Football.” a “rich, 360-degree campaign (that) connects art and sport to bring the beautiful game to life — on and off the pitch — with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers.”

"Pepsi is known for bringing football's most iconic heroes and hopefuls to the world in unexpected, entertaining ways, showing fans the never-seen-before sides of the players they love," Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said in a statement.

"What tightly links the football experience across our iconic brand, the players and our collective fans around the world is a love for the game. This year, we'll love and live the game like never before in all we do."

A key element of the campaign is artwork and visual experiences, including “a series of bold, black-and-white portraits captured by renowned lensman Danny Clinch.”

The intro spot, “Paint The World Blue,”  show Messi, Lloyd and the others in various locations, kicking soccer balls filled with "Pepsi Blue" that splatter upon impact on sidewalks, cars, buildings and even people. A growing number of people “decide to live for the moment, join the game and cheer on the players,” according to Pepsi.

The action is played out to ”Light it Up” remix by Major Lazer (feat. Nyla & Fuse ODG).

As part of the effort, Pepsi has also released individual spots for Messi, Marcelo, Kroos, Lloyd and Dele in which each of the athletes shares insight into why they play soccer and love the sport.

Pepsi said it would continue to release additional “disruptive content and experiences that enable fans to truly love and live the game” throughout the year.

Although not a FIFA partner, Pepsi and parent company PepsiCo have numerous official soccer alliances worldwide.

In February, PepsiCo extended its partnership with the UEFA Champions League, which began in 2015, for three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.

FIFA global partners include adidas, Coca-Cola, Gazprom, Hyundai-Kia Motors, Qatar Airways, Visa and Wanda Group.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hissende, McDonald’s, Mengniu and Vivo.

World Cup

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