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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Mar062018

Pepsi Hits World Cup Guerrilla Marketing Stage With Leo Messi, Carli Lloyd

By Barry Janoff

March 6, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but rival Pepsi is doing all it can put the global marketing spotlight on its “disruptive content and experiences.”

With 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi has launched a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

The effort is led by five of the most high-profile athletes in the sport: Five-time Best Player of the Year Leo Messi, U.S. star and two-time Women's Best Player of the Year Carli Lloyd, Brazilian defender Marcelo Vieira, German midfielder Toni Kroos and England rising star and two-time Young Player of the Year Dele Alli.

The five will appear in TV spots, Internet, social media and POP, including Pepsi cans.

Pepsi called “Love It. Live It. Football.” a “rich, 360-degree campaign (that) connects art and sport to bring the beautiful game to life — on and off the pitch — with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers.”

"Pepsi is known for bringing football's most iconic heroes and hopefuls to the world in unexpected, entertaining ways, showing fans the never-seen-before sides of the players they love," Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said in a statement.

"What tightly links the football experience across our iconic brand, the players and our collective fans around the world is a love for the game. This year, we'll love and live the game like never before in all we do."

A key element of the campaign is artwork and visual experiences, including “a series of bold, black-and-white portraits captured by renowned lensman Danny Clinch.”

The intro spot, “Paint The World Blue,”  show Messi, Lloyd and the others in various locations, kicking soccer balls filled with "Pepsi Blue" that splatter upon impact on sidewalks, cars, buildings and even people. A growing number of people “decide to live for the moment, join the game and cheer on the players,” according to Pepsi.

The action is played out to ”Light it Up” remix by Major Lazer (feat. Nyla & Fuse ODG).

As part of the effort, Pepsi has also released individual spots for Messi, Marcelo, Kroos, Lloyd and Dele in which each of the athletes shares insight into why they play soccer and love the sport.

Pepsi said it would continue to release additional “disruptive content and experiences that enable fans to truly love and live the game” throughout the year.

Although not a FIFA partner, Pepsi and parent company PepsiCo have numerous official soccer alliances worldwide.

In February, PepsiCo extended its partnership with the UEFA Champions League, which began in 2015, for three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.

FIFA global partners include adidas, Coca-Cola, Gazprom, Hyundai-Kia Motors, Qatar Airways, Visa and Wanda Group.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hissende, McDonald’s, Mengniu and Vivo.

World Cup

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