Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar062018

Pepsi Hits World Cup Guerrilla Marketing Stage With Leo Messi, Carli Lloyd

By Barry Janoff

March 6, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but rival Pepsi is doing all it can put the global marketing spotlight on its “disruptive content and experiences.”

With 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi has launched a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

The effort is led by five of the most high-profile athletes in the sport: Five-time Best Player of the Year Leo Messi, U.S. star and two-time Women's Best Player of the Year Carli Lloyd, Brazilian defender Marcelo Vieira, German midfielder Toni Kroos and England rising star and two-time Young Player of the Year Dele Alli.

The five will appear in TV spots, Internet, social media and POP, including Pepsi cans.

Pepsi called “Love It. Live It. Football.” a “rich, 360-degree campaign (that) connects art and sport to bring the beautiful game to life — on and off the pitch — with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers.”

"Pepsi is known for bringing football's most iconic heroes and hopefuls to the world in unexpected, entertaining ways, showing fans the never-seen-before sides of the players they love," Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo, said in a statement.

"What tightly links the football experience across our iconic brand, the players and our collective fans around the world is a love for the game. This year, we'll love and live the game like never before in all we do."

A key element of the campaign is artwork and visual experiences, including “a series of bold, black-and-white portraits captured by renowned lensman Danny Clinch.”

The intro spot, “Paint The World Blue,”  show Messi, Lloyd and the others in various locations, kicking soccer balls filled with "Pepsi Blue" that splatter upon impact on sidewalks, cars, buildings and even people. A growing number of people “decide to live for the moment, join the game and cheer on the players,” according to Pepsi.

The action is played out to ”Light it Up” remix by Major Lazer (feat. Nyla & Fuse ODG).

As part of the effort, Pepsi has also released individual spots for Messi, Marcelo, Kroos, Lloyd and Dele in which each of the athletes shares insight into why they play soccer and love the sport.

Pepsi said it would continue to release additional “disruptive content and experiences that enable fans to truly love and live the game” throughout the year.

Although not a FIFA partner, Pepsi and parent company PepsiCo have numerous official soccer alliances worldwide.

In February, PepsiCo extended its partnership with the UEFA Champions League, which began in 2015, for three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.

FIFA global partners include adidas, Coca-Cola, Gazprom, Hyundai-Kia Motors, Qatar Airways, Visa and Wanda Group.

FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hissende, McDonald’s, Mengniu and Vivo.

World Cup

Back to Home Page