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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan252018

Served With Ice: PepsiCo Extends Exclusive Partnership Alliance With NHL, NHLPA

Special to NYSJ Sports-Entertainment Business News Service

January 25, 2018: On the eve of its All-Star Game this weekend in Tampa, the NHL said it would keep one of its top marketing partners on the ice, signing an extension with PepsiCo in what the league said would "secure its place as one of the largest partnership agreements in NHL history.”

The alliance, also signed with the NHL Players Assn., means that PepsiCo brands would continue to be integrated into such NHL media assets as NHL.com, NHL Network, SiriusXM NHL Network Radio and the NHL App.fd

PepsiCo's brand would also continue to have a presence at such jewel events as the NHL Scouting Combine, NHL Draft, NHL Winter Classic, NHL Heritage Classic, NHL Stadium Series, NHL All-Star Game, NHL Awards and Stanley Cup Playoffs.

Among team alliances, the company has naming rights to the Pepsi Center, home of the Colorado Avalanche and the NBA’s Nuggets.

Financial terms of the multi-year extension were not shared.

Under terms of the deal, PepsiCo maintains exclusive NHL North American rights in the non-alcoholic beverage, sports nutrition and savory snack categories.

"PepsiCo is a best-in-class brand and partner, with an exceptional ability to extend the NHL brand to fans across many channels throughout North America,” Keith Wachtel, NHL chief revenue officer and evp, said a statement.

“Renewing our decade-long partnership is a testament to the power and reach of both brands. We've come to expect PepsiCo's outstanding 360-degree sports marketing programs, such as their most recent successful Centennial programming, which included collectible product offers, unique branded content across multiple platforms, and tremendous retail theater and fan appreciation promotions,” said Wachtel.

PepsiCo replaced Coca-Cola as the league’s official partner in the category in 2006. That deal was extended in 2012.

Pepsi is also the official category partner with the NFL, NBA and MLS.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee.

Sponsorship spending on the NHL and its 30 clubs totaled a league record $505 million in the 2016-17 season, a 5.9% increase over the previous year.

“The addition of adidas (replacing its Reebok division as the league’s on-ice jersey provider) is expected to drive NHL sponsor spend to another record high this season, as will the addition of expansion franchise the Vegas Golden Knights,” according to research and sponsorship consulting firm ESP, Chicago.

Pepsi has been among the NHL’s most active sponsorship partners, behind Anheuser-Busch and Ticketmaster, according to ESP.

"PepsiCo is a best-in-class brand and partner, with an exceptional ability to extend the NHL brand to fans across many channels."

"PepsiCo is a best-in-class brand and partner, with an exceptional ability to extend the NHL brand to fans across many channelsAccording to Richard Glover, president for PepsiCo Beverages Canada, “The NHL is a valued PepsiCo partner and we have a long-standing history of supporting hockey and its fans, especially in Canada.

"Leveraging the power of our snacks and beverages allows us to give hockey fans unmatched experiences and our customers unique promotional opportunities. This partnership renewal highlights the value of our vast product portfolio and the strength of the PepsiCo and NHL brands working together across North America."

"We are excited to continue our strong relationship with PepsiCo through our new multi-year agreement," Don Fehr, NHPLA executive director, said in a statement. "We look forward to building on our already successful player activations, and expanding into new opportunities with PepsiCo over the course of the next few years."

Pepsi, A-B Top Spenders In Sponsorship Deals

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