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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan252018

Served With Ice: PepsiCo Extends Exclusive Partnership Alliance With NHL, NHLPA

Special to NYSJ Sports-Entertainment Business News Service

January 25, 2018: On the eve of its All-Star Game this weekend in Tampa, the NHL said it would keep one of its top marketing partners on the ice, signing an extension with PepsiCo in what the league said would "secure its place as one of the largest partnership agreements in NHL history.”

The alliance, also signed with the NHL Players Assn., means that PepsiCo brands would continue to be integrated into such NHL media assets as NHL.com, NHL Network, SiriusXM NHL Network Radio and the NHL App.fd

PepsiCo's brand would also continue to have a presence at such jewel events as the NHL Scouting Combine, NHL Draft, NHL Winter Classic, NHL Heritage Classic, NHL Stadium Series, NHL All-Star Game, NHL Awards and Stanley Cup Playoffs.

Among team alliances, the company has naming rights to the Pepsi Center, home of the Colorado Avalanche and the NBA’s Nuggets.

Financial terms of the multi-year extension were not shared.

Under terms of the deal, PepsiCo maintains exclusive NHL North American rights in the non-alcoholic beverage, sports nutrition and savory snack categories.

"PepsiCo is a best-in-class brand and partner, with an exceptional ability to extend the NHL brand to fans across many channels throughout North America,” Keith Wachtel, NHL chief revenue officer and evp, said a statement.

“Renewing our decade-long partnership is a testament to the power and reach of both brands. We've come to expect PepsiCo's outstanding 360-degree sports marketing programs, such as their most recent successful Centennial programming, which included collectible product offers, unique branded content across multiple platforms, and tremendous retail theater and fan appreciation promotions,” said Wachtel.

PepsiCo replaced Coca-Cola as the league’s official partner in the category in 2006. That deal was extended in 2012.

Pepsi is also the official category partner with the NFL, NBA and MLS.

Last year, Coca-Cola replaced Pepsi as MLB’s official partner in the category. Coke also has exclusive deals with the NCAA, FIFA and the International Olympic Committee.

Sponsorship spending on the NHL and its 30 clubs totaled a league record $505 million in the 2016-17 season, a 5.9% increase over the previous year.

“The addition of adidas (replacing its Reebok division as the league’s on-ice jersey provider) is expected to drive NHL sponsor spend to another record high this season, as will the addition of expansion franchise the Vegas Golden Knights,” according to research and sponsorship consulting firm ESP, Chicago.

Pepsi has been among the NHL’s most active sponsorship partners, behind Anheuser-Busch and Ticketmaster, according to ESP.

"PepsiCo is a best-in-class brand and partner, with an exceptional ability to extend the NHL brand to fans across many channels."

"PepsiCo is a best-in-class brand and partner, with an exceptional ability to extend the NHL brand to fans across many channelsAccording to Richard Glover, president for PepsiCo Beverages Canada, “The NHL is a valued PepsiCo partner and we have a long-standing history of supporting hockey and its fans, especially in Canada.

"Leveraging the power of our snacks and beverages allows us to give hockey fans unmatched experiences and our customers unique promotional opportunities. This partnership renewal highlights the value of our vast product portfolio and the strength of the PepsiCo and NHL brands working together across North America."

"We are excited to continue our strong relationship with PepsiCo through our new multi-year agreement," Don Fehr, NHPLA executive director, said in a statement. "We look forward to building on our already successful player activations, and expanding into new opportunities with PepsiCo over the course of the next few years."

Pepsi, A-B Top Spenders In Sponsorship Deals

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