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What Are You Watching In May 2018
 
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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr242018

Pepsi Fashions 'Art Of Football' Collection For 'Love It. Live It' Soccer Campaign

NYSJ Sports-Entertainment Business News Service

April 24, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but Pepsi is not about to stand around while the biggest soccer event on the planet passes it by.

In March, with 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi unveiled a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

For the effort, Pepsi brought together five of the world’s best soccer players — Leo Messi, Marcelo, Toni Kroos, Carli Lloyd and Dele Alli — for a “high-energy kickabout with paint-filled footballs.”

In the next phase of its umbrella World Cup campaign, Pepsi has brought soccer to fashion, "Art of Football" Capsule Collection.

Pepsi is joining with Russia's Anteater, the UK's Boohoo and Umbro, Australia's Le Specs and New Era in the U.S.

The 2018 Pepsi "Art of Football" Capsule Collection includes a range of streetwear apparel and accessories.

From Anteater: T-shirts, backpacks, bucket hats and iPhone cases.

From Boohoo: hoodies, tracksuits, T-shirts and cropped jackets.

Soccer T-shirts, shorts and balls from Umbro.

Sunglasses from Le Specs.

Fashion headwear and T-shirts from New Era.

The 2018 Pepsi "Love It Live It. Football ” campaign is also incorporating distinctive artwork from emerging visual artists from each of their home countries, including Argentina's DIYE, Brazil's Bicicleta Sem Freio, Germany's DXTR, U.S' Kim Sielbeck and UK's Iain Macarthur.

Each item in the Pepsi "Art of Football" Capsule Collection incorporates the artwork, such as limited-edition player packaging, out-of-home artistic billboard, digital content and and the previously released global TV commercial, “Love It. Live It.”

The collection will be available beginning May 21 at each individual partners' e-commerce site, as well as department stores and fashion specialty retailers where the partners' brands are normally sold

The full Pepsi "Art of Football" Capsule Collection will also be available at a dedicated Web site

Pepsi Gets Disruptive For World Cub Marketing

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