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What Are You Watching In July 2018
 
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QUICK HITS

• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr242018

Pepsi Fashions 'Art Of Football' Collection For 'Love It. Live It' Soccer Campaign

NYSJ Sports-Entertainment Business News Service

April 24, 2018: Coca-Cola is the official category partner with FIFA for the 2018 World Cup, but Pepsi is not about to stand around while the biggest soccer event on the planet passes it by.

In March, with 100 days to go until the World Cup in Russia (June 14 - July 15), Pepsi unveiled a worldwide multi-platform sports and lifestyle campaign, “Love It. Live It. Football.”

For the effort, Pepsi brought together five of the world’s best soccer players — Leo Messi, Marcelo, Toni Kroos, Carli Lloyd and Dele Alli — for a “high-energy kickabout with paint-filled footballs.”

In the next phase of its umbrella World Cup campaign, Pepsi has brought soccer to fashion, "Art of Football" Capsule Collection.

Pepsi is joining with Russia's Anteater, the UK's Boohoo and Umbro, Australia's Le Specs and New Era in the U.S.

The 2018 Pepsi "Art of Football" Capsule Collection includes a range of streetwear apparel and accessories.

From Anteater: T-shirts, backpacks, bucket hats and iPhone cases.

From Boohoo: hoodies, tracksuits, T-shirts and cropped jackets.

Soccer T-shirts, shorts and balls from Umbro.

Sunglasses from Le Specs.

Fashion headwear and T-shirts from New Era.

The 2018 Pepsi "Love It Live It. Football ” campaign is also incorporating distinctive artwork from emerging visual artists from each of their home countries, including Argentina's DIYE, Brazil's Bicicleta Sem Freio, Germany's DXTR, U.S' Kim Sielbeck and UK's Iain Macarthur.

Each item in the Pepsi "Art of Football" Capsule Collection incorporates the artwork, such as limited-edition player packaging, out-of-home artistic billboard, digital content and and the previously released global TV commercial, “Love It. Live It.”

The collection will be available beginning May 21 at each individual partners' e-commerce site, as well as department stores and fashion specialty retailers where the partners' brands are normally sold

The full Pepsi "Art of Football" Capsule Collection will also be available at a dedicated Web site

Pepsi Gets Disruptive For World Cub Marketing

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