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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov262014

Pepsi Continues Super Bowl Halftime Hype With Blake Shelton, Veterans, Promo

By Barry Janoff

November 26, 2014: As a follow-up to its confirmation of Katy Perry as the star of the Super Bowl XLIX Halftime Show, Pepsi has unveiled a commercial in which country music star Blake Shelton promotes the event and supporting Hype the Halftime marketing push, with a little help from veterans of the Armed Forces during a concert aboard the USS Lexington.

The spot, "Operation Halftime," hit social media today (Nov. 26) and will break on TV during NFL games on Thanksgiving, then go into regular rotation along with a commercial in which Perry shares her out-of-the-box plans for her Pepsi Halftime Show performance.

The Shelton leg of the umbrella "Hype the Halftime" campaign focuses on "Hype Your Hometown," a promotion in which consumers are asked to show support for their communities for the opportunity to win tickets to Super Bowl XLIX, being played Feb. 1, 2015, in the University of Phoenix Stadium. (Details here.)

There was no word from Pepsi on whether Shelton would join Perry during the halftime concert, which, like the game itself, will air on NBC.

The spot shows Shelton arrive via helicopter on the deck of the USS Lexington, which is retired and permanently docked in Corpus Christi, Texas, to perform a concert, with scenes played out to his hit song, "Lonely Tonight."

"As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy," Seth Kaufman, svp-Pepsi and Flavors Portfolio, PepsiCo Americas Beverages, said in a statement. "We can't wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown."

"There's halftime, and then there's the Pepsi Halftime," Shelton says in the spot. "Which is why we brought the magic of halftime to Corpus Christi, Texas, exactly halfway across the United States. As a thank-you to a few thousand military veterans, their families and those who support them."

Toward the end of the spot, Shelton directs people to the "Hype Your Hometown" effort. "There's no telling where the magic of halftime will happen next. But it might just be in your own backyard . . . " (See the full spot here.)

Pepsi said activation would continue through the Super Bowl via a multimedia platform to include TV, print, on-package, consumer activations, Internet and such social media destinations as Facebook, Twitter and YouTube.

According to Renie Anderson, svp-sponsorship and partnership management for the NFL, "Following the unprecedented global announcement of the Halftime Show, Pepsi continues to deliver unique and exciting ways for football fans across the country to be part of Super Bowl XLIX."

Pepsi has been a partner with the NFL since 2002, and will continue as such under its current deal through 2022. It is entering its third consecutive Super Bowl as the halftime sponsor (and fourth overall) in a deal that currently runs through Super Bowl 50 in 2016,

Pepsi Planning Major Marketing To Support Katy Perry Super Bowl Show

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