Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

BodyArmor: 'Be Water' See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov262014

Pepsi Continues Super Bowl Halftime Hype With Blake Shelton, Veterans, Promo

By Barry Janoff

November 26, 2014: As a follow-up to its confirmation of Katy Perry as the star of the Super Bowl XLIX Halftime Show, Pepsi has unveiled a commercial in which country music star Blake Shelton promotes the event and supporting Hype the Halftime marketing push, with a little help from veterans of the Armed Forces during a concert aboard the USS Lexington.

The spot, "Operation Halftime," hit social media today (Nov. 26) and will break on TV during NFL games on Thanksgiving, then go into regular rotation along with a commercial in which Perry shares her out-of-the-box plans for her Pepsi Halftime Show performance.

The Shelton leg of the umbrella "Hype the Halftime" campaign focuses on "Hype Your Hometown," a promotion in which consumers are asked to show support for their communities for the opportunity to win tickets to Super Bowl XLIX, being played Feb. 1, 2015, in the University of Phoenix Stadium. (Details here.)

There was no word from Pepsi on whether Shelton would join Perry during the halftime concert, which, like the game itself, will air on NBC.

The spot shows Shelton arrive via helicopter on the deck of the USS Lexington, which is retired and permanently docked in Corpus Christi, Texas, to perform a concert, with scenes played out to his hit song, "Lonely Tonight."

"As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy," Seth Kaufman, svp-Pepsi and Flavors Portfolio, PepsiCo Americas Beverages, said in a statement. "We can't wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown."

"There's halftime, and then there's the Pepsi Halftime," Shelton says in the spot. "Which is why we brought the magic of halftime to Corpus Christi, Texas, exactly halfway across the United States. As a thank-you to a few thousand military veterans, their families and those who support them."

Toward the end of the spot, Shelton directs people to the "Hype Your Hometown" effort. "There's no telling where the magic of halftime will happen next. But it might just be in your own backyard . . . " (See the full spot here.)

Pepsi said activation would continue through the Super Bowl via a multimedia platform to include TV, print, on-package, consumer activations, Internet and such social media destinations as Facebook, Twitter and YouTube.

According to Renie Anderson, svp-sponsorship and partnership management for the NFL, "Following the unprecedented global announcement of the Halftime Show, Pepsi continues to deliver unique and exciting ways for football fans across the country to be part of Super Bowl XLIX."

Pepsi has been a partner with the NFL since 2002, and will continue as such under its current deal through 2022. It is entering its third consecutive Super Bowl as the halftime sponsor (and fourth overall) in a deal that currently runs through Super Bowl 50 in 2016,

Pepsi Planning Major Marketing To Support Katy Perry Super Bowl Show

Back to Super Bowl 49

Back to Home Page