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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov262014

Pepsi Continues Super Bowl Halftime Hype With Blake Shelton, Veterans, Promo

By Barry Janoff

November 26, 2014: As a follow-up to its confirmation of Katy Perry as the star of the Super Bowl XLIX Halftime Show, Pepsi has unveiled a commercial in which country music star Blake Shelton promotes the event and supporting Hype the Halftime marketing push, with a little help from veterans of the Armed Forces during a concert aboard the USS Lexington.

The spot, "Operation Halftime," hit social media today (Nov. 26) and will break on TV during NFL games on Thanksgiving, then go into regular rotation along with a commercial in which Perry shares her out-of-the-box plans for her Pepsi Halftime Show performance.

The Shelton leg of the umbrella "Hype the Halftime" campaign focuses on "Hype Your Hometown," a promotion in which consumers are asked to show support for their communities for the opportunity to win tickets to Super Bowl XLIX, being played Feb. 1, 2015, in the University of Phoenix Stadium. (Details here.)

There was no word from Pepsi on whether Shelton would join Perry during the halftime concert, which, like the game itself, will air on NBC.

The spot shows Shelton arrive via helicopter on the deck of the USS Lexington, which is retired and permanently docked in Corpus Christi, Texas, to perform a concert, with scenes played out to his hit song, "Lonely Tonight."

"As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy," Seth Kaufman, svp-Pepsi and Flavors Portfolio, PepsiCo Americas Beverages, said in a statement. "We can't wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown."

"There's halftime, and then there's the Pepsi Halftime," Shelton says in the spot. "Which is why we brought the magic of halftime to Corpus Christi, Texas, exactly halfway across the United States. As a thank-you to a few thousand military veterans, their families and those who support them."

Toward the end of the spot, Shelton directs people to the "Hype Your Hometown" effort. "There's no telling where the magic of halftime will happen next. But it might just be in your own backyard . . . " (See the full spot here.)

Pepsi said activation would continue through the Super Bowl via a multimedia platform to include TV, print, on-package, consumer activations, Internet and such social media destinations as Facebook, Twitter and YouTube.

According to Renie Anderson, svp-sponsorship and partnership management for the NFL, "Following the unprecedented global announcement of the Halftime Show, Pepsi continues to deliver unique and exciting ways for football fans across the country to be part of Super Bowl XLIX."

Pepsi has been a partner with the NFL since 2002, and will continue as such under its current deal through 2022. It is entering its third consecutive Super Bowl as the halftime sponsor (and fourth overall) in a deal that currently runs through Super Bowl 50 in 2016,

Pepsi Planning Major Marketing To Support Katy Perry Super Bowl Show

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