Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State at San Antonio ESPN 9 PM ET
Game 4: Monday May 22  Golden State at San Antonio ESPN 9 PM ET
Game 5* Wednesday May 24  San Antonio at Golden State ESPN 9 PM ET
Game 6* FridayMay 26  Golden State at San Antonio ESPN 9 PM ET
Game 7* Sunday May 28  San Antonio at Golden State ESPN 9 PM ET
* If necessary
NBA Finals begin June 1 ABC

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston at Cleveland TNT 8:30PM ET
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

NBA Finals begin June 1 ABC

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov262014

Pepsi Continues Super Bowl Halftime Hype With Blake Shelton, Veterans, Promo

By Barry Janoff

November 26, 2014: As a follow-up to its confirmation of Katy Perry as the star of the Super Bowl XLIX Halftime Show, Pepsi has unveiled a commercial in which country music star Blake Shelton promotes the event and supporting Hype the Halftime marketing push, with a little help from veterans of the Armed Forces during a concert aboard the USS Lexington.

The spot, "Operation Halftime," hit social media today (Nov. 26) and will break on TV during NFL games on Thanksgiving, then go into regular rotation along with a commercial in which Perry shares her out-of-the-box plans for her Pepsi Halftime Show performance.

The Shelton leg of the umbrella "Hype the Halftime" campaign focuses on "Hype Your Hometown," a promotion in which consumers are asked to show support for their communities for the opportunity to win tickets to Super Bowl XLIX, being played Feb. 1, 2015, in the University of Phoenix Stadium. (Details here.)

There was no word from Pepsi on whether Shelton would join Perry during the halftime concert, which, like the game itself, will air on NBC.

The spot shows Shelton arrive via helicopter on the deck of the USS Lexington, which is retired and permanently docked in Corpus Christi, Texas, to perform a concert, with scenes played out to his hit song, "Lonely Tonight."

"As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy," Seth Kaufman, svp-Pepsi and Flavors Portfolio, PepsiCo Americas Beverages, said in a statement. "We can't wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown."

"There's halftime, and then there's the Pepsi Halftime," Shelton says in the spot. "Which is why we brought the magic of halftime to Corpus Christi, Texas, exactly halfway across the United States. As a thank-you to a few thousand military veterans, their families and those who support them."

Toward the end of the spot, Shelton directs people to the "Hype Your Hometown" effort. "There's no telling where the magic of halftime will happen next. But it might just be in your own backyard . . . " (See the full spot here.)

Pepsi said activation would continue through the Super Bowl via a multimedia platform to include TV, print, on-package, consumer activations, Internet and such social media destinations as Facebook, Twitter and YouTube.

According to Renie Anderson, svp-sponsorship and partnership management for the NFL, "Following the unprecedented global announcement of the Halftime Show, Pepsi continues to deliver unique and exciting ways for football fans across the country to be part of Super Bowl XLIX."

Pepsi has been a partner with the NFL since 2002, and will continue as such under its current deal through 2022. It is entering its third consecutive Super Bowl as the halftime sponsor (and fourth overall) in a deal that currently runs through Super Bowl 50 in 2016,

Pepsi Planning Major Marketing To Support Katy Perry Super Bowl Show

Back to Super Bowl 49

Back to Home Page