Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in college basketball (1)

Thursday
Mar112010

PepsiCo Evokes That March Basketball Tourney In Carefully Worded Campaign 

If you play the SoBe game maybe you can party with Kendra Wilkinson.March 11, 2010: When it comes to the NCAA Division I Men's Basketball tournament, corporate partners including AT&T, Coca-Cola, LG, Lowe's and State Farm are allowed to use such trademarked terms as "March Madness," "NCAA Sweet 16" and "Final Four" in marketing campaigns while others can not. Unsanctioned marketers can even get busted for mentioning the NCAA.

None the less, the marketing giant and overwhelming consumer interest of the upcoming tournament is too hard to resist for companies such as Coke rival PepsiCo, which has unveiled a carefully worded effort, "SoBe Lifewater Zero Inhibitions Bracket Challenge Sweepstakes." The campaign, which begins next week, is offering $10 million in prizes and includes four celebrities - Pro Football Hall of Famer Jerry Rice, model Brooklyn Decker, TNT NBA analyst Kenny Smith and former Playboy model Kendra Wilkinson. The campaign is being sponsored by AOL, which is hosting a dedicated Web site.

The SoBe effort, which never mentions the NCAA, invites consumers to create brackets — a term widely recognized by followers of the NCAA tournament but not trademarked by the organization — and pit their results against the four celebrities. Marketing proclaims using untrademarked terms, "Welcome hoops fans. Are you ready for a little madness?"

Top prize: A perfect bracket — all 63 games, excluding the play-in game — puts consumers in line for a chance to win $9 million. Top scorers in each round have the chance to win up to $1 million more in prize money.

In addition, visitors  can choose the celebrity they want to play against, which puts them is a position for a chance to meet that celeb in person. (Full details here.)

"We wanted a bold way to let the world know that SoBe knows Zero," Angelique Krembs, SoBe marketing director, said in a statement. "That is, SoBe knows delicious naturally sweetened taste with zero calories. For hoops fans, it also means SoBe offers the opportunity to take home a whole lot of zeroes. And we topped it all with the chance to rub elbows with some bold celebs…can you say zero inhibitions? It all adds up to Zero, and in this case, it’s huge!”

According to Wilkinson, “I’m pretty confident about my ability to pick a good bracket. I can’t wait to see if there’s anybody out there with the knowledge – or luck – to beat me. I’m throwing down the challenge to hoops fans everywhere – you better bring your game if you want to beat me and have the chance to meet me.”

Back to March Madness 2010

Back to Home Page