Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb172017

At NBA All-Star Game, Pepsi Making Much Ado About Uncle Drew (aka Kyrie Irving)

By Barry Janoff

February 16, 2017: Some people know him as Kyrie Irving, basketball player for the Cleveland Cavaliers, All-Star, NBA champion.

But when historians look back, they will see his true identity: Uncle Drew.

The beloved, albeit fictional, character is getting new multi-media support from its creator, Pepsi, which since has developed a storyline about the lovable neighborhood character who knows a lot about basketball and knows a lot of people who strangely resemble basketball players and legends.

This week, to tie-in with Irving’s appearance in the NBA All-Star Game in New Orleans, Pepsi has rolled out a new platform that includes TV, a dedicated Web site and a pop-up store on location.

Pepsi also shared the news that Uncle Drew would be coming to the big screen in a feature length film conceived, developed and produced by PepsiCo's in-house content creation arm, Creators League Studio.

A new spot, "All-Star Game," features former NBA player Baron Davis and writer/actor J.B. Smoove (Jerry Brooks), in which the trio, in character, sit in the neighborhood pizza parlor and discuss the upcoming game and NBA players.

Among those who have appeared as characters in the Uncle Drew saga are Bill Russell, Kevin Love, Ray Allen, Nate Robinson and Maya Moore.

The original video has received some 48 million views on YouTube since its release in 2012.

Irving is also involved as writer and creator.

"With fresh and exciting content, Pepsi will look to reignite the courtside excitement around Uncle Drew and continue its legacy of rewarding fans with fun, exciting and authentic moments in pop culture and sports," Aziel Rivers, director, Pepsi marketing, said in a statement. "With the availability of brand new Uncle Drew merchandise on UncleDrew.com, we are really able to show the evolution of the Uncle Drew brand which keeps fans connected at multiple touch points both on and off the screen."

The Web site features all of the Uncle Drew spots, merchandise and behind-the-scenes and other new content.

The pop-up location in New Orleans is modeled after Uncle Drew's pizza hangout and will feature Uncle Drew merchandise, player appearances, music from Peps partner iHeartMedia and giveaways.

According to Lou Arbetter, GM for Creators League Studio. "Today's consumers want to live the brand as much as consume it, and the tremendous success we've had with the Uncle Drew franchise is a perfect example of how we're building ecosystems around our flagship brands.

"Pepsi and Kyrie Irving are looking forward to expanding the Uncle Drew universe. We are excited for the recent launches of both UncleDrew.com and a corresponding merchandise line, and can confirm there are plans to feature Uncle Drew in a feature length film," said Arbetter.

Back to Home Page