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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
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7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
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10. Stance Socks

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1. A Quiet Place $22M
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3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
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6. Ready Player One $7.5M
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8. Black Panther $4.6M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb172017

At NBA All-Star Game, Pepsi Making Much Ado About Uncle Drew (aka Kyrie Irving)

By Barry Janoff

February 16, 2017: Some people know him as Kyrie Irving, basketball player for the Cleveland Cavaliers, All-Star, NBA champion.

But when historians look back, they will see his true identity: Uncle Drew.

The beloved, albeit fictional, character is getting new multi-media support from its creator, Pepsi, which since has developed a storyline about the lovable neighborhood character who knows a lot about basketball and knows a lot of people who strangely resemble basketball players and legends.

This week, to tie-in with Irving’s appearance in the NBA All-Star Game in New Orleans, Pepsi has rolled out a new platform that includes TV, a dedicated Web site and a pop-up store on location.

Pepsi also shared the news that Uncle Drew would be coming to the big screen in a feature length film conceived, developed and produced by PepsiCo's in-house content creation arm, Creators League Studio.

A new spot, "All-Star Game," features former NBA player Baron Davis and writer/actor J.B. Smoove (Jerry Brooks), in which the trio, in character, sit in the neighborhood pizza parlor and discuss the upcoming game and NBA players.

Among those who have appeared as characters in the Uncle Drew saga are Bill Russell, Kevin Love, Ray Allen, Nate Robinson and Maya Moore.

The original video has received some 48 million views on YouTube since its release in 2012.

Irving is also involved as writer and creator.

"With fresh and exciting content, Pepsi will look to reignite the courtside excitement around Uncle Drew and continue its legacy of rewarding fans with fun, exciting and authentic moments in pop culture and sports," Aziel Rivers, director, Pepsi marketing, said in a statement. "With the availability of brand new Uncle Drew merchandise on UncleDrew.com, we are really able to show the evolution of the Uncle Drew brand which keeps fans connected at multiple touch points both on and off the screen."

The Web site features all of the Uncle Drew spots, merchandise and behind-the-scenes and other new content.

The pop-up location in New Orleans is modeled after Uncle Drew's pizza hangout and will feature Uncle Drew merchandise, player appearances, music from Peps partner iHeartMedia and giveaways.

According to Lou Arbetter, GM for Creators League Studio. "Today's consumers want to live the brand as much as consume it, and the tremendous success we've had with the Uncle Drew franchise is a perfect example of how we're building ecosystems around our flagship brands.

"Pepsi and Kyrie Irving are looking forward to expanding the Uncle Drew universe. We are excited for the recent launches of both UncleDrew.com and a corresponding merchandise line, and can confirm there are plans to feature Uncle Drew in a feature length film," said Arbetter.

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