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• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Sep042019

Pepsi Adds To Super Bowl Halftime, Wants Fans, Players To ‘Always Be Celebrating’

By Barry Janoff

September 4, 2019: Pepsi, the official soft drink of the NFL for more than 17 seasons, is preparing for the league’s 100th season on numerous levels, extending its lead sponsorship for the Super Bowl Halftime Show for three years, adding the Los Angeles Rams as its 15th team partnership, signing players to its endorsement roster and unveiling its latest campaign, "Always be Celebrating."

In addition, for the 17th season, Pepsi will be lead sponsor for the NFL Rookie of the Year and Rookie of the Week awards; and for the second year is partnering with NBC's "Sunday Night Football," and will be featured in the show open (this year with Rock ’n’ Roll legend Joan Jett joining Carrie Underwood),

As an important element to its "Always Be Celebrating” theme, Pepsi said it would expand its efforts with the NFL and United Way this season to launch "Pepsi Cause for Celebration.”

Under the effort, for every touchdown celebration from Kickoff to Thanksgiving, Pepsi will donate funds, equivalent to 100 meals, to each respective team's local United Way.

People will also have the opportunity to join the initiative throughout the season, by visiting a United Way-Pepsi Web destination.

"The NFL has generated some incredible moments over the years, creating a celebratory spirit among its fans and players that is unrivaled,” Todd Kaplan, vp-marketing for Pepsi, said via the brand
 
“Whether it's an energetic spike, a choreographed end zone dance, or a 'shout out loud' moment in your living room, football consistently brings out some of the most unapologetic celebrations — both on and off the field. The passion of its fans and players alike is what fuels the season and inspired our latest campaign.”

In extending its sponsorship for the Super Bowl Halftime Show thru 2022, Pepsi will add to its record as the longest-tenured brand to hold that position.

Pepsi was halftime sponsor for Super Bowl XLI (2007, Prince), and then every year since Super Bowl XLVII (2013, replacing Bridgestone, which had it for five consecutive Big Games), including Pepsi Zero Sugar as Super Bowl LI halftime sponsor.

At this coming Super Bowl, for the first time, Pepsi will partner with Roc Nation and Jay-Z, under a recently formed alliance with the NFL, for the mid-game entertainment in Hard Rock Stadium in South Florida, home site for the game on Feb. 2.

Pepsi is also helping the defending Super Bowl LIII champion New England Patriots to kick off the season as lead sponsor for an event on Sept. 5 outside of Gillette Stadium.

In the lead spot for "Always be Celebrating: The Touchdown Slide,” a mix of live action and animation shows a variety of touchdown celebrations by players and fans.

It plays out to DJ Casper, aka Mr. C The Slide Man's, "Cha Cha Slide."

Pepsi said it would unveil a second version of the spot later this month.

NFL players will be featured across social media and in ”Always be Celebrating" retail promotions throughout the season.

Lead agency is Goodby Silverstein & Partners,

Pepsi endorsers include Saquon Barkley (New York Giants), Dak Prescott (Dallas Cowboys), Kyle Rudolph (Minnesota Vikings), Travis Kelce (Kansas City Chiefs) and newly signed Washington Redskins' rookie QB Dwayne Haskins Jr.

In addition, Pepsi will feature a range of team specific celebrations throughout the season among its 15 league-wide partnerships.

According to Kaplan ”Celebrating 100 seasons of the NFL this season is the perfect time for Pepsi to partner with our league, team, and player partners to create and showcase even more of these moments for our fans."

NFL 100 Kickoff: Marketing, Meek Mill, Meghan Trainor

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