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• Pittsburgh Steelers RB Le’Veon Bell received 855,539 total fan votes to lead all NFL players in balloting for the 2018 Pro Bowl, as announced on NFL Network. Fan voting ended on Dec. 14. New England Patriots QB Tom Brady (833,481 votes) was second.  The Top 5 also includes Pittsburgh WR Antonio Brown (832,446 votes), Philadelphia Eagles QB Carson Wentz (829,174 votes, injured and out for the season) and New Orleans Saints QB Drew Brees (743,355 votes). The 2018 Pro Bowl rosters will be revealed exclusively live on Dec. 19 live on NFL Network 8 PM ET). The 2018 Pro Bowl on Jan. 28, will be televised live from Camping World Stadium on ESPN and ESPN Deportes and simulcast on ABC (3 PM ET).
• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators, thru 2025.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr132015

Spin The Bottle: Pepsi Replacing Coca-Cola In NBA, Coke Takes Pepsi's MLS Spot

By Barry Janoff

April 13, 2015: For much of the past quarter-century, Gatorade has implored people to "Be Like Mike."

Parent company PepsiCo is giving more people the opportunity to do just that, signing a deal making its brands the official foods and beverages of the NBA, the WNBA, the Development League and USA Basketball.

Financial terms of the five-year deal, which begins following the current NBA season, were not shared.

PepsiCo replaces rival Coca-Cola, which has been an NBA sponsor since 1986.

PepsiCo is now an official partner of the NBA (and about a dozen of its teams), MLB, NFL and NHL, in addition to PGA of America, plus naming rights to Pepsi Center, home of the NBA's Denver Nuggets and NHL's Colorado Avalanche.

In a separate deal, Coca-Cola has signed a sponsorship deal to replace Pepsi as the official beverage of Major League Soccer. Pepsi had been partnered with MLS since 1996, the league's first season.

Gatorade has been an official NBA marketing partner since 1984, the league's longest such deal.

"We are absolutely thrilled to finally be announcing this partnership," NBA commissioner Adam Silver said during a media conference today in New York. "Because of Gatorade, we have a lot of time to cultivate this relationship. Activation worldwide will be the most importing aspect."

According to PepsiCo chairman and CEO Indra Nooyi, this alliance began with a conversation between Silver and her several years ago when Silver asked how the NBA could become as involved as the NFL and MLB with the company's portfolio of brands.

Taking a parting shot at Coca-Cola, commissioner Silver said, "Pepsi can do things no other brand in the category can offer. This will be a first-class partnership."

In a statement, Coca-Cola said that the company has "committed an incremental $1 billion toward its brands over the next three years, and with this commitment comes the need to focus on the most effective and efficient investments to maximize brand growth. The company will continue to have a strong presence with basketball culture and through our relationships with iconic players.”

Cola-Cola has endorsement deals with LeBron James and Derrick Rose. The company Coca-Cola also is an official partner with the NCAA, IOC/USOC, FIFA and Nascar, in addition to its new deal with MLS.

PepsiCo has deals that include Kyrie Irving (who plays Uncle Drew in Pepsi commercials) and Russell Westbrook (Mountain Dew Kickstart). Pepsi ambassadors also include Serena Williams, Usain Bolt, Dale Earnhardt Jr. and musician Usher.

Mountain Dew will beginning with the 2016 All-Star Game be title sponsor for the Slam Dunk event, taking over from Sprite. The brand also will play a "lead and significant role" in expanding the NBA's 3-on-3 competition that will re-launch with six U.S. cities and marketing and other activations in the U.S. and China.

A new "Do the Dew" campaign, the brand's first global effort, includes support of Fast & Furious and We Are Blood skateboarding lifestyle film from Mountain Dew Green Label Films, as well as support of Florida Georgia Line's "Anything Goes Tour" this year. Dew's lead agency in BBDO, NY.

"This is an especially thrilling day for us," PepsiCo's Nooyi said at the media conference in New York. "Gatorade is woven into the fabric of the game. Now, we are looking forward to bringing our brand portfolio to the NBA, led by Mountain Dew."

In addition to Gatorade and Mountain Dew, PepsiCo said that the new partnership would also see activation from brands including Aquafina, Brisk, Doritos and Ruffles.

The new alliance will also involve PepsiCo company partner Tingyi, China's largest soda producer, to use the league's portfolio of assets in that nation.

"There are 300 million NBA fans in China," Nooyi said of the company's target audience there. "We are just getting started. This is very exciting."

"Gatorade is woven into the fabric of the game. Now, we are looking forward to bringing our brand portfolio to the NBA, led by Mountain Dew."

Echoed Silver, "We're honored to partner with PepsiCo — a company with a terrific global vision and a reputation for engaging with premium sports and entertainment programming. For the NBA, a comprehensive food and beverage company like PepsiCo offers endless opportunities for collaboration.  We can't wait to get started."

Regarding its new alliance in soccer, Coca-Cola said that its multi-year partnership with the U.S. Soccer Federation and MLS will "help bring soccer to new heights in the United States."

The deal also includes a renewal of the company’s current partnership with the Mexican National Team’s U.S. Tour.

Coca-Cola will be the official beverage partner across the non-alcoholic beverage category for U.S. Soccer and the Mexican National Team’s U.S. Tour. The exclusive alliance with MLS will include the carbonated beverage and water categories.

Coca-Cola has been a global partner of the FIFA World Cup since 1974.

“Coca-Cola and the beautiful game have always been associated with each other — whether at a global or local level," Ivan Pollard, svp-investment, connections and assets for Coca-Cola North America, said in a statement."With this new partnership, we are committed to growing soccer here in the U.S. and using the power of our brands to engage and refresh fans at every level of the sport."

According to Kathy Carter, president for Soccer United Marketing, the licensing and marketing arm of MLS, “The sport of soccer is on the rise like never before, and adding Coca-Cola as a key strategic partner speaks to the continued progress we are making to become a dominant Soccer Nation."

PHOTOS COURTESY NBA

Pepsi's Mountain Dew Gets Fast, Furious In First Global Campaign

Mountain Dew Kickstarts Activation With Russell Westbrook

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