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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug302016

Pepsi Goes To The Social Media Source As NFL Players Read Real Fan Tweets

By Barry Janoff

August 29, 2016: NFL players enjoy their fans and NFL fans love to chatter on social media about football, both real and fantasy.

So Pepsi, whose parent company, PepsiCo, is an official partner with the NFL, has combined all these elements in the first episode of its new “Zone Reads” series, "NFL Players Tackle Fantasy Football."

The season-long series will consist of nine "amusing digital episodes featuring NFL players reading some lighthearted, fun tweets," according to Pepsi.

"At Pepsi, we love football and we love social media. It's alive fest," say the players to open Episode 1, followed by text that reads, "Inspired by Fans, read by players."

The players here include Jordan Reed, Tyler Lockett, Antonio Brown, Brian Cushing, Odell Beckham Jr., Donte Moncrief, Nick Mangold and Delanie Walker. They each are show talking about NFL Fantasy Football as a text box next to them "translates" to social media speak.

Pepsi has tapped into a demographic as strong as the NFL's fan base. Some 75 million people will particiapte in fantasy football leagues this season, according to the Fantasy Sports Trade Assn.

"Honey, it's Fantasy season," Lockett says, echoing a text from a real fan. "We need to start paying the Internet bill again. Hashtag: It's Worth It. Hashatg: Beeeeeeeeyuuuuuuubleeeaaaa…"

Reed then takes over reading a fan's text. "Hey, @Real_JordanReed. I just drafted you into my Fantasy league. Are wee real life best friends now?"

Brown then reads, "Stoked that @AntonioBrown84 is gonna rack up TDs for my Fantasy team and side steps for my samba squad," referring to his on-field and Dancing with the Stars moves. "Hashtag: DanceBaby."

Cushing then talks to Beckham Jr. via a fan's text.

"Yo, @OBJ_3, just drafted you in fantasy. Training camp starts today. (It's me clicking a mouse). Hashtag: ComputerChairQuarterback."

Moncrief shares one fan's desire. "I wish they had those scrolling fantasy stats at the bottom of every show, screen, wall and surface."

Mangold shares another fan's thoughts. "I have officially done more research for my fantasy team than I did for my dissertation. Hashtag: EducationInWinning. Hashtag: NerdLife."

Text directs fans to "Share your social media posts with @Pepsi all season long."

Pepsi has a partnership with 15 NFL teams and 33 players and returns in 2016 as the Pepsi NFL Rookie of the Year award for its 15th consecutive year. The brand also sponsors the Super Bowl Halftime Show, which this season will take place in Houston's NRG Stadium on Feb. 5.

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