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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Aug302016

Pepsi Goes To The Social Media Source As NFL Players Read Real Fan Tweets

By Barry Janoff

August 29, 2016: NFL players enjoy their fans and NFL fans love to chatter on social media about football, both real and fantasy.

So Pepsi, whose parent company, PepsiCo, is an official partner with the NFL, has combined all these elements in the first episode of its new “Zone Reads” series, "NFL Players Tackle Fantasy Football."

The season-long series will consist of nine "amusing digital episodes featuring NFL players reading some lighthearted, fun tweets," according to Pepsi.

"At Pepsi, we love football and we love social media. It's alive fest," say the players to open Episode 1, followed by text that reads, "Inspired by Fans, read by players."

The players here include Jordan Reed, Tyler Lockett, Antonio Brown, Brian Cushing, Odell Beckham Jr., Donte Moncrief, Nick Mangold and Delanie Walker. They each are show talking about NFL Fantasy Football as a text box next to them "translates" to social media speak.

Pepsi has tapped into a demographic as strong as the NFL's fan base. Some 75 million people will particiapte in fantasy football leagues this season, according to the Fantasy Sports Trade Assn.

"Honey, it's Fantasy season," Lockett says, echoing a text from a real fan. "We need to start paying the Internet bill again. Hashtag: It's Worth It. Hashatg: Beeeeeeeeyuuuuuuubleeeaaaa…"

Reed then takes over reading a fan's text. "Hey, @Real_JordanReed. I just drafted you into my Fantasy league. Are wee real life best friends now?"

Brown then reads, "Stoked that @AntonioBrown84 is gonna rack up TDs for my Fantasy team and side steps for my samba squad," referring to his on-field and Dancing with the Stars moves. "Hashtag: DanceBaby."

Cushing then talks to Beckham Jr. via a fan's text.

"Yo, @OBJ_3, just drafted you in fantasy. Training camp starts today. (It's me clicking a mouse). Hashtag: ComputerChairQuarterback."

Moncrief shares one fan's desire. "I wish they had those scrolling fantasy stats at the bottom of every show, screen, wall and surface."

Mangold shares another fan's thoughts. "I have officially done more research for my fantasy team than I did for my dissertation. Hashtag: EducationInWinning. Hashtag: NerdLife."

Text directs fans to "Share your social media posts with @Pepsi all season long."

Pepsi has a partnership with 15 NFL teams and 33 players and returns in 2016 as the Pepsi NFL Rookie of the Year award for its 15th consecutive year. The brand also sponsors the Super Bowl Halftime Show, which this season will take place in Houston's NRG Stadium on Feb. 5.

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