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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug302016

Pepsi Goes To The Social Media Source As NFL Players Read Real Fan Tweets

By Barry Janoff

August 29, 2016: NFL players enjoy their fans and NFL fans love to chatter on social media about football, both real and fantasy.

So Pepsi, whose parent company, PepsiCo, is an official partner with the NFL, has combined all these elements in the first episode of its new “Zone Reads” series, "NFL Players Tackle Fantasy Football."

The season-long series will consist of nine "amusing digital episodes featuring NFL players reading some lighthearted, fun tweets," according to Pepsi.

"At Pepsi, we love football and we love social media. It's alive fest," say the players to open Episode 1, followed by text that reads, "Inspired by Fans, read by players."

The players here include Jordan Reed, Tyler Lockett, Antonio Brown, Brian Cushing, Odell Beckham Jr., Donte Moncrief, Nick Mangold and Delanie Walker. They each are show talking about NFL Fantasy Football as a text box next to them "translates" to social media speak.

Pepsi has tapped into a demographic as strong as the NFL's fan base. Some 75 million people will particiapte in fantasy football leagues this season, according to the Fantasy Sports Trade Assn.

"Honey, it's Fantasy season," Lockett says, echoing a text from a real fan. "We need to start paying the Internet bill again. Hashtag: It's Worth It. Hashatg: Beeeeeeeeyuuuuuuubleeeaaaa…"

Reed then takes over reading a fan's text. "Hey, @Real_JordanReed. I just drafted you into my Fantasy league. Are wee real life best friends now?"

Brown then reads, "Stoked that @AntonioBrown84 is gonna rack up TDs for my Fantasy team and side steps for my samba squad," referring to his on-field and Dancing with the Stars moves. "Hashtag: DanceBaby."

Cushing then talks to Beckham Jr. via a fan's text.

"Yo, @OBJ_3, just drafted you in fantasy. Training camp starts today. (It's me clicking a mouse). Hashtag: ComputerChairQuarterback."

Moncrief shares one fan's desire. "I wish they had those scrolling fantasy stats at the bottom of every show, screen, wall and surface."

Mangold shares another fan's thoughts. "I have officially done more research for my fantasy team than I did for my dissertation. Hashtag: EducationInWinning. Hashtag: NerdLife."

Text directs fans to "Share your social media posts with @Pepsi all season long."

Pepsi has a partnership with 15 NFL teams and 33 players and returns in 2016 as the Pepsi NFL Rookie of the Year award for its 15th consecutive year. The brand also sponsors the Super Bowl Halftime Show, which this season will take place in Houston's NRG Stadium on Feb. 5.

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