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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug302016

Pepsi Goes To The Social Media Source As NFL Players Read Real Fan Tweets

By Barry Janoff

August 29, 2016: NFL players enjoy their fans and NFL fans love to chatter on social media about football, both real and fantasy.

So Pepsi, whose parent company, PepsiCo, is an official partner with the NFL, has combined all these elements in the first episode of its new “Zone Reads” series, "NFL Players Tackle Fantasy Football."

The season-long series will consist of nine "amusing digital episodes featuring NFL players reading some lighthearted, fun tweets," according to Pepsi.

"At Pepsi, we love football and we love social media. It's alive fest," say the players to open Episode 1, followed by text that reads, "Inspired by Fans, read by players."

The players here include Jordan Reed, Tyler Lockett, Antonio Brown, Brian Cushing, Odell Beckham Jr., Donte Moncrief, Nick Mangold and Delanie Walker. They each are show talking about NFL Fantasy Football as a text box next to them "translates" to social media speak.

Pepsi has tapped into a demographic as strong as the NFL's fan base. Some 75 million people will particiapte in fantasy football leagues this season, according to the Fantasy Sports Trade Assn.

"Honey, it's Fantasy season," Lockett says, echoing a text from a real fan. "We need to start paying the Internet bill again. Hashtag: It's Worth It. Hashatg: Beeeeeeeeyuuuuuuubleeeaaaa…"

Reed then takes over reading a fan's text. "Hey, @Real_JordanReed. I just drafted you into my Fantasy league. Are wee real life best friends now?"

Brown then reads, "Stoked that @AntonioBrown84 is gonna rack up TDs for my Fantasy team and side steps for my samba squad," referring to his on-field and Dancing with the Stars moves. "Hashtag: DanceBaby."

Cushing then talks to Beckham Jr. via a fan's text.

"Yo, @OBJ_3, just drafted you in fantasy. Training camp starts today. (It's me clicking a mouse). Hashtag: ComputerChairQuarterback."

Moncrief shares one fan's desire. "I wish they had those scrolling fantasy stats at the bottom of every show, screen, wall and surface."

Mangold shares another fan's thoughts. "I have officially done more research for my fantasy team than I did for my dissertation. Hashtag: EducationInWinning. Hashtag: NerdLife."

Text directs fans to "Share your social media posts with @Pepsi all season long."

Pepsi has a partnership with 15 NFL teams and 33 players and returns in 2016 as the Pepsi NFL Rookie of the Year award for its 15th consecutive year. The brand also sponsors the Super Bowl Halftime Show, which this season will take place in Houston's NRG Stadium on Feb. 5.

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