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• Shareef Abdur-Rahim, NBA vp-basketball operations and a former NBA All-Star, has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, 2019, to become the AD for Vanderbilt University.

• The Golden State Warriors have been named the Sportsperson of the Year by Sports Illustrated.

• MLB Network will mark its 10th anniversary Jan. 1, 2019 at 6 PM ET – “exactly 10 years to the minute when MLB Network came on the air” – with “MLB Network: 10 Years and Counting.” It will follow that with a re-airing of Don Larsen’s perfect Game Five from the 1956 World Series.

• MiLB has expanded its deal with Allegiant Airline to launch Allegiant World MasterCard, which includes points for every purchase, no blackout dates for travel, rewards specific to cardholder's favorite MiLB teams and local communities.

• The Big East has signed a deal to keep its men’s basketball conference tournament in New York’s Madison Square Garden through 2028, extending a contract that was scheduled to run through 2026 but with an opt-out clause for  2022. Financial terms were not shared.

• With one week left in NFL Pro Bowl 2019 voting the leaders are:

Drew Brees (950,818), Patrick Mahomes (884,888), Todd Gurley (747,516), Saquon Barkley (718,108), James Conner (664,897), Jared Goff ( 658,150), Antonio Brown (630,392), Alvin Kamara (582,550), Tyreek Hill (560,994) and Travis Kielce (551,249).

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items:  

• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
    •    Babe Ruth 1934 Tour of Japan presentational pass
    •    Babe Ruth personal photographic albums including autographed exemplars
    •    Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:

    •    Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
    •    Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
    •    Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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State Farm: 'Bikes Boats' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan112018

At Super Bowl LII, Pepsi Wants To Party Like It’s 1992, With Cindy Crawford As Host

By Barry Janoff

January 11, 2018: In its new marketing campaign, “Pepsi Generations,” the brand is going back to the future of 1992, and bringing model Cindy Crawford along for the ride to Super Bowl LII.

In 1992, the U.S. “Dream Team” won the basketball gold medal in the Barcelona Olympics, The Silence of the Lambs won the Oscar for Best Picture and the Washington Redkskins defeated the Buffalo Bills in Super Bowl XXVI.

The Big Game that year aired on CBS, with 30-second spots going for $850,000.

Among the ads was a spot from Pepsi starring Crawford, which introduced a package redesign.

The spot shows two kids sitting on the side of a rural road as Crawford drives up to a gas station in a high-end sports car. She gets out to purchase a Pepsi from a vending machine, with the kids memorized not by her Daisy Mae shorts and form-fitting tank-top but by the redesign of the soda can.

Pepsi is returning to those days of yore for a global creative campaign, "Pepsi Generations," that will launch during Super Bowl LII — with Crawford recreating her role in an in-game ad, "This Is the Pepsi . . . ,” which will also include Crawford’s son, Presley Gerber — as well as other celebrities of Pepsi's past and present marketing.

Air time is a bit more expensive now than in 1992, with broadcast network NBC asking north of $5 million for a 30-second spot.

Dan Lovinger, evp-ad sales for NBC Sports Group, said during a media conference call today that ad revenue could reach $500 million.

“The value of live is evident. We see that in all of our sports,” said Lovinger. “What’s also incredibly valuable is big ratings . . . Advertisers do clamor for those opportunities. The Super Bowl is communal viewing and there’s social amplification that goes on.”

According to Lovinger, "The Super Bowl sort of transcends sports and even the game itself. It’s the only environment where viewers actually admit that they look forward to the commercials as much as the content itself.”

Pepsi also has title sponsorship for the half time show — it featured Gloria Estefan in 1992 but stars Justin Timberlake this time around — and will activate in and around the game in Minneapolis and U.S. Bank Stadium.

The retro campaign includes for a limited-time 1992 packaging at retail and the return of the Pepsi Stuff loyalty program.

Pepsi said its Generations campaign would roll out in more than 55 markets worldwide across the full Pepsi portfolio — Pepsi, Pepsi Zero Sugar and Diet Pepsi — throughout 2018.

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

“(2018) will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

As part of its multi-platform effort, Pepsi Stuff, which launched in 1996, returns featuring classic Pepsi designs across a range of lifestyle premiums  — including vintage T-shirts, hats, LED signs, varsity jackets, coolers, bikes and more — that can be redeemed with Pepsi Points through PepsiStuff.com.

The site will launch later this month.

In addition, Pepsi will present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in Pepsi history that will “guide fans through the evolution of how Pepsi's history has connected with people over generations,” according to the brand.

The pop-up exhibits will launch during Super Bowl LII week in Minneapolis.

Beginning Jan. 29, the retro packaging will be available at major retailers nationwide and select markets worldwide in what Pepsi said would be the first in a series of limited-edition packaging this year across the trademark, including Pepsi, Pepsi Zero Sugar and Diet Pepsi.

As for the retro ad: "To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92," Crawford said in a statement.

"The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl."

Additional details regarding marketing will be released in the coming weeks.

Super Bowl

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