Top
QUICK HITS

• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bullitt: Molly McQueen Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan112018

At Super Bowl LII, Pepsi Wants To Party Like It’s 1992, With Cindy Crawford As Host

By Barry Janoff

January 11, 2018: In its new marketing campaign, “Pepsi Generations,” the brand is going back to the future of 1992, and bringing model Cindy Crawford along for the ride to Super Bowl LII.

In 1992, the U.S. “Dream Team” won the basketball gold medal in the Barcelona Olympics, The Silence of the Lambs won the Oscar for Best Picture and the Washington Redkskins defeated the Buffalo Bills in Super Bowl XXVI.

The Big Game that year aired on CBS, with 30-second spots going for $850,000.

Among the ads was a spot from Pepsi starring Crawford, which introduced a package redesign.

The spot shows two kids sitting on the side of a rural road as Crawford drives up to a gas station in a high-end sports car. She gets out to purchase a Pepsi from a vending machine, with the kids memorized not by her Daisy Mae shorts and form-fitting tank-top but by the redesign of the soda can.

Pepsi is returning to those days of yore for a global creative campaign, "Pepsi Generations," that will launch during Super Bowl LII — with Crawford recreating her role in an in-game ad, "This Is the Pepsi . . . ,” which will also include Crawford’s son, Presley Gerber — as well as other celebrities of Pepsi's past and present marketing.

Air time is a bit more expensive now than in 1992, with broadcast network NBC asking north of $5 million for a 30-second spot.

Dan Lovinger, evp-ad sales for NBC Sports Group, said during a media conference call today that ad revenue could reach $500 million.

“The value of live is evident. We see that in all of our sports,” said Lovinger. “What’s also incredibly valuable is big ratings . . . Advertisers do clamor for those opportunities. The Super Bowl is communal viewing and there’s social amplification that goes on.”

According to Lovinger, "The Super Bowl sort of transcends sports and even the game itself. It’s the only environment where viewers actually admit that they look forward to the commercials as much as the content itself.”

Pepsi also has title sponsorship for the half time show — it featured Gloria Estefan in 1992 but stars Justin Timberlake this time around — and will activate in and around the game in Minneapolis and U.S. Bank Stadium.

The retro campaign includes for a limited-time 1992 packaging at retail and the return of the Pepsi Stuff loyalty program.

Pepsi said its Generations campaign would roll out in more than 55 markets worldwide across the full Pepsi portfolio — Pepsi, Pepsi Zero Sugar and Diet Pepsi — throughout 2018.

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

“(2018) will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

As part of its multi-platform effort, Pepsi Stuff, which launched in 1996, returns featuring classic Pepsi designs across a range of lifestyle premiums  — including vintage T-shirts, hats, LED signs, varsity jackets, coolers, bikes and more — that can be redeemed with Pepsi Points through PepsiStuff.com.

The site will launch later this month.

In addition, Pepsi will present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in Pepsi history that will “guide fans through the evolution of how Pepsi's history has connected with people over generations,” according to the brand.

The pop-up exhibits will launch during Super Bowl LII week in Minneapolis.

Beginning Jan. 29, the retro packaging will be available at major retailers nationwide and select markets worldwide in what Pepsi said would be the first in a series of limited-edition packaging this year across the trademark, including Pepsi, Pepsi Zero Sugar and Diet Pepsi.

As for the retro ad: "To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92," Crawford said in a statement.

"The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl."

Additional details regarding marketing will be released in the coming weeks.

Super Bowl

Back to Home Page