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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan112018

At Super Bowl LII, Pepsi Wants To Party Like It’s 1992, With Cindy Crawford As Host

By Barry Janoff

January 11, 2018: In its new marketing campaign, “Pepsi Generations,” the brand is going back to the future of 1992, and bringing model Cindy Crawford along for the ride to Super Bowl LII.

In 1992, the U.S. “Dream Team” won the basketball gold medal in the Barcelona Olympics, The Silence of the Lambs won the Oscar for Best Picture and the Washington Redkskins defeated the Buffalo Bills in Super Bowl XXVI.

The Big Game that year aired on CBS, with 30-second spots going for $850,000.

Among the ads was a spot from Pepsi starring Crawford, which introduced a package redesign.

The spot shows two kids sitting on the side of a rural road as Crawford drives up to a gas station in a high-end sports car. She gets out to purchase a Pepsi from a vending machine, with the kids memorized not by her Daisy Mae shorts and form-fitting tank-top but by the redesign of the soda can.

Pepsi is returning to those days of yore for a global creative campaign, "Pepsi Generations," that will launch during Super Bowl LII — with Crawford recreating her role in an in-game ad, "This Is the Pepsi . . . ,” which will also include Crawford’s son, Presley Gerber — as well as other celebrities of Pepsi's past and present marketing.

Air time is a bit more expensive now than in 1992, with broadcast network NBC asking north of $5 million for a 30-second spot.

Dan Lovinger, evp-ad sales for NBC Sports Group, said during a media conference call today that ad revenue could reach $500 million.

“The value of live is evident. We see that in all of our sports,” said Lovinger. “What’s also incredibly valuable is big ratings . . . Advertisers do clamor for those opportunities. The Super Bowl is communal viewing and there’s social amplification that goes on.”

According to Lovinger, "The Super Bowl sort of transcends sports and even the game itself. It’s the only environment where viewers actually admit that they look forward to the commercials as much as the content itself.”

Pepsi also has title sponsorship for the half time show — it featured Gloria Estefan in 1992 but stars Justin Timberlake this time around — and will activate in and around the game in Minneapolis and U.S. Bank Stadium.

The retro campaign includes for a limited-time 1992 packaging at retail and the return of the Pepsi Stuff loyalty program.

Pepsi said its Generations campaign would roll out in more than 55 markets worldwide across the full Pepsi portfolio — Pepsi, Pepsi Zero Sugar and Diet Pepsi — throughout 2018.

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

“(2018) will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

As part of its multi-platform effort, Pepsi Stuff, which launched in 1996, returns featuring classic Pepsi designs across a range of lifestyle premiums  — including vintage T-shirts, hats, LED signs, varsity jackets, coolers, bikes and more — that can be redeemed with Pepsi Points through PepsiStuff.com.

The site will launch later this month.

In addition, Pepsi will present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in Pepsi history that will “guide fans through the evolution of how Pepsi's history has connected with people over generations,” according to the brand.

The pop-up exhibits will launch during Super Bowl LII week in Minneapolis.

Beginning Jan. 29, the retro packaging will be available at major retailers nationwide and select markets worldwide in what Pepsi said would be the first in a series of limited-edition packaging this year across the trademark, including Pepsi, Pepsi Zero Sugar and Diet Pepsi.

As for the retro ad: "To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92," Crawford said in a statement.

"The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl."

Additional details regarding marketing will be released in the coming weeks.

Super Bowl

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