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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan112018

At Super Bowl LII, Pepsi Wants To Party Like It’s 1992, With Cindy Crawford As Host

By Barry Janoff

January 11, 2018: In its new marketing campaign, “Pepsi Generations,” the brand is going back to the future of 1992, and bringing model Cindy Crawford along for the ride to Super Bowl LII.

In 1992, the U.S. “Dream Team” won the basketball gold medal in the Barcelona Olympics, The Silence of the Lambs won the Oscar for Best Picture and the Washington Redkskins defeated the Buffalo Bills in Super Bowl XXVI.

The Big Game that year aired on CBS, with 30-second spots going for $850,000.

Among the ads was a spot from Pepsi starring Crawford, which introduced a package redesign.

The spot shows two kids sitting on the side of a rural road as Crawford drives up to a gas station in a high-end sports car. She gets out to purchase a Pepsi from a vending machine, with the kids memorized not by her Daisy Mae shorts and form-fitting tank-top but by the redesign of the soda can.

Pepsi is returning to those days of yore for a global creative campaign, "Pepsi Generations," that will launch during Super Bowl LII — with Crawford recreating her role in an in-game ad, "This Is the Pepsi . . . ,” which will also include Crawford’s son, Presley Gerber — as well as other celebrities of Pepsi's past and present marketing.

Air time is a bit more expensive now than in 1992, with broadcast network NBC asking north of $5 million for a 30-second spot.

Dan Lovinger, evp-ad sales for NBC Sports Group, said during a media conference call today that ad revenue could reach $500 million.

“The value of live is evident. We see that in all of our sports,” said Lovinger. “What’s also incredibly valuable is big ratings . . . Advertisers do clamor for those opportunities. The Super Bowl is communal viewing and there’s social amplification that goes on.”

According to Lovinger, "The Super Bowl sort of transcends sports and even the game itself. It’s the only environment where viewers actually admit that they look forward to the commercials as much as the content itself.”

Pepsi also has title sponsorship for the half time show — it featured Gloria Estefan in 1992 but stars Justin Timberlake this time around — and will activate in and around the game in Minneapolis and U.S. Bank Stadium.

The retro campaign includes for a limited-time 1992 packaging at retail and the return of the Pepsi Stuff loyalty program.

Pepsi said its Generations campaign would roll out in more than 55 markets worldwide across the full Pepsi portfolio — Pepsi, Pepsi Zero Sugar and Diet Pepsi — throughout 2018.

"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation," Chad Stubbs, vp-marketing, Pepsi Trademark, North America, said in a statement.

“(2018) will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives."

As part of its multi-platform effort, Pepsi Stuff, which launched in 1996, returns featuring classic Pepsi designs across a range of lifestyle premiums  — including vintage T-shirts, hats, LED signs, varsity jackets, coolers, bikes and more — that can be redeemed with Pepsi Points through PepsiStuff.com.

The site will launch later this month.

In addition, Pepsi will present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in Pepsi history that will “guide fans through the evolution of how Pepsi's history has connected with people over generations,” according to the brand.

The pop-up exhibits will launch during Super Bowl LII week in Minneapolis.

Beginning Jan. 29, the retro packaging will be available at major retailers nationwide and select markets worldwide in what Pepsi said would be the first in a series of limited-edition packaging this year across the trademark, including Pepsi, Pepsi Zero Sugar and Diet Pepsi.

As for the retro ad: "To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92," Crawford said in a statement.

"The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl."

Additional details regarding marketing will be released in the coming weeks.

Super Bowl

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