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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in New Orleands (1)

Thursday
Jul262012

Pepsi Goes The Whole Ten Years, Returns To Super Bowl Halftime Show

By Barry Janoff

July 24, 2012: Pepsi said it has signed a multi-year deal to become the title sponsor of the Super Bowl halftime show, beginning with Super Bowl XLVII, to be played at the Mercedes-Benz Superdome in New Orleans on Feb. 3.

Pepsi takes over from Bridgestone, which has sponsored the last five halftime shows. Pepsi last sponsored the halftime show at Super Bowl XLI.

PepsiCo is an official marketing partner of the NFL via brands including Pepsi, Gatorade, Doritos, Quaker and Tropicana.

After New Orleans, Super Bowl XLVIII will be held at MetLife Stadium in New Jersey and Super Bowl XLIX will be held at the University of Phoenix Stadium. The site for the NFL's historic Super Bowl L has not yet been determined.

Madonna's performance during the halftime show at Super Bowl XLVI this past February attracted a record 114 million viewers, according to NBC, which broadcast the game and halftime festivities. The talent for Super Bowl XLVII has not yet been named.

"Pepsi's deep-rooted heritage with the Super Bowl and with music truly makes this relationship a natural fit," Adam Harter, vp-consumer engagement for PepsiCo Beverages, said in a statement. "As the most watched and highly-anticipated entertainment event of the year, the Super Bowl halftime show is right at the heart of sports and music. We are excited to provide a fully integrated fan engagement experience for NFL and Pepsi fans."

Bridgestone recently renewed its deal as the official tire of the NFL, with plans to extend into the NFL Draft and other segments, but elected not to remain Super Bowl halftime sponsor. Bridgestone said it would continue to have a presence during the Super Bowl via TV ads and other activation.

The 2012 season will be Pepsi's 11th as the NFL's official soft drink and presenting sponsor of the NFL Rookie of the Week and Rookie of the Year awards. Pepsi also has 16 NFL team deals in place, including a partnership with the Pittsburgh Steelers that was unveiled on Monday.

PepsiCo said that this deal "marks an important extension of Pepsi's 'Live for Now' campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture."

"On Super Bowl Sunday, the Big Game is at the center of the pop culture conversation," said Harter. "This is the perfect opportunity to inspire and invite Pepsi fans to Live for Now."

In addition to running ads during the Super Bowl broadcast on CBS, Pepsi said it would support through print, and radio advertisement, in-store retail activations, digital social media such as Twitter and Facebook and consumer engagement programs. PepsiCo said that other brands would also be part of the Super Bowl.

"As the most watched and highly-anticipated entertainment event of the year, the Super Bowl halftime show is right at the heart of sports and music."

"We are pleased to expand our relationship with Pepsi to include the Super Bowl halftime show," Keith Turner, the NFL's svp-sponsorship and media sales, said of Pepsi's decision. "The NFL and Pepsi have a history of bringing fans closer to the game through music.  We look forward to working with Pepsi to develop new and innovative ways to engage our fans starting with the Super Bowl XLVII halftime show in New Orleans."

Previous Super Bowl halftime sponsors have included E*Trade, Oscar Mayer, Walt Disney World, Progressive, AOL, AT&T, Ameriquest and Sprint.

Bridgestone Redoes NFL Deal, Leaves Halftime Behind

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