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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Coca-Cola (1)

Tuesday
Jan122010

Soft Drink Giant Not Forsaking Football Despite Passing On Super Bowl TV

January 12, 2010: PepsiCo has decided not to advertise its namesake drink during Super Bowl XLIV, choosing instead to focus on such sibling brands as Doritos. But Pepsi, which is the official soft drink partner of the NFL, has not forgotten its sports alliances and is activating behind the limited return of Pepsi Throwback and carving marketing space for its primary brand during such major events as the NFL playoffs and Super Bowl, Winter Olympics, Nascar and NBA All-Star Game.

The first Throwback limited release, which also includes Mountain Dew, was this past summer. The new release came with more marketing with an even more retro-design than the initial products. Pepsi Throwback, "made with real sugar" and available in stores now through Feb. 22, was title sponsor for the Pepsi Throwback Bridge Show on NBC on Jan. 9, which was the lead-out from the New York Jets-Cincinnati Bengals wild card game and the lead-in to the Philadelphia Eagles-Dallas Cowboys game. The product's limited release coincides with the NFL's 50th anniversary celebration of the American Football League with such support as throwback jerseys, and has been featured in spots during playoff games juxtaposing AFL teams in their past and present incarnations played out to Bob Dylan's "Forever Young."

Pepsi had run ads during telecasts since Super Bowl XXI in 1987. PepsiCo spent almost $142 million from 1999-2008 for Super Bowl ads and about $33 million last February during Super Bowl XLIII on TV spots for Pepsi Max, Gatorade, SoBe, Doritos and Cheetos, according to market research firm TNS Media Intelligence.

Despite the absence of Super Bowl spots for Pepsi, the brand said it would have a strong presence in South Florida during the period when both the Pro Bowl (Jan. 31) and Super Bowl XLIV will be played at Dolphin Stadium, where Pepsi took over pouring rights from Coca-Cola in 2007.

The Pepsi-sponsored NFL Rookie of the Year award will be presented on Feb. 4 in the Miami area. Among the week's schedule, Pepsi is a sponsor of the Taste of the NFL event on Feb. 6; will be title sponsor of the Super Bowl Fan Jam, a free, outdoor live concert and fireworks display on the beach adjacent to the Sheraton Ft. Lauderdale Beach Hotel on Feb. 4 and the Pepsi Musica Fan Jam on Feb. 5. Rihanna is among those scheduled to perform on Feb. 4, with the concert to be televised on VH1; Nelly Furtado is scheduled to headline on Feb. 5, which will be taped for airing the next night on Telemundo.

In addition, Pepsi will offer refreshments at NFL's Game Day Fan Plaza, a fan-centric gathering of league sponsors, interactive events and music adjacent to Dolphin Stadium during both the Pro Bowl and Super Bowl. Siblings Gatorade and Doritos are also among the brands that will be on hand. The event is replacing the long-standing NFL Experience.

Plenty of Pepsi Throwback will be available at these and other events during Pro Bowl-Super Bowl week. But the majority of attention will be given to Pepsi's Project Refresh, through which PepsiCo said it would provide "millions of dollars for ideas to funds that will refresh the world - your ideas." Starting Jan. 13, people are being encouraged to submit ideas in such areas as health and fitness, arts and culture, food and shelter, the planet, neighborhoods." Beginning Feb. 1, visitors to the Web site then will be asked to decide which ideas get funded. Grants range from $5,000 (up to ten per month) to $250,000 (up to two per month). Full details here.

Pepsi will cover South Florida with such marketing as, "Could a soda really make the world a better place?" and encourage fans and consumers to visit the dedicated Web site to place their votes.

Pepsi replaced Coca-Cola as the NFL's official soft drink in 2002, ending Coke's 22-year reign. However, Coke will have TV spots on CBS during Super Bowl XLIV. And the soft drink rivals will go head-to-head in such upcoming major sports events as the Winter Olympics in Vancouver, where Coca-Cola is an official worldwide partner of the International Olympic Committee, the U.S. Olympic Committee and the 2010 Games, but Pepsi has established its presence via such activation as sponsoring Hockey Canada and running TV spots during pre-Olympic events; and Nascar, where Coke has official soft drink status but Pepsi has a strong presence via such events as the Pepsi 400 and driver activations.

The fight also will spill over to the NBA. Coca-Cola's Sprite is the official soft drink of the league, but Pepsi has pouring rights at the new Cowboys Stadium, where the NBA will play its All-Star Game on Feb. 14, in a deal that runs through 2015. The NBA has encountered this before: In 2005, the All-Star Game was played in Denver at the Pepsi Center, and Coke products were not allowed to be sold or displayed during events. So expect Pepsi Throwback to get a big push as it closes in on the last week of its current lifespan.

NFL Unveils Plans For Pro Bowl/Super Bowl Fan Plaza

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