Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug142012

Pepsi Enlists Kelly Clarkson, Kid Rock, Ice Cube, Wal-Mart To Fast-Track NFL Alliance 

By Barry Janoff

August 14, 2012: Pepsi, which recently took title sponsorship of the Super Bowl Halftime Show, is turning up the volume in its alliance with the NFL.

The beverage giant today unveiled "Pepsi NFL Anthems," a national campaign that will feature musical artists and NFL teams and players. The program is anchored by four original "anthems" created, respectively, by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy. In addition there will be a remixed version of Wiz Khalifa's "Black and Yellow," which was released last season.

According to Pepsi, the anthems were "inspired by the artists' passion for their cities and hometown NFL teams."  Each of the songs will be available for free download as they are released at a dedicated Web site.

The activation, an extension of Pepsi's "Live for Now" campaign, comes with marketing support that includes online, social media, POP and a sweepstakes offering a trip to Super Bowl XLVII in New Orleans in February. The company is also working with Wal-Mart to bring Pepsi NFL Anthems to fans and consumers.

Among the players included in marketing are DeMarco Murray (Dallas Cowboys), Matthew Stafford (Detroit Lions), Darren McFadden (Oakland Raiders), Victor Cruz (New York Giants) and LaMarr Woodley (Pittsburgh Steelers).

"The synergy of music and sports has never been more prevalent, and the effect that music has on sports culture is never more present than in the NFL," Todd Kaplan, director of sports marketing for Pepsi, said in a statement. "The Pepsi NFL Anthems program will help bring the NFL's passionate fan base closer to their teams through an authentic musical experience – whether it's listening to the anthem on your way to the game, or hearing it blast throughout the stadium after a big play."

The first song released was from Kelly Clarkson, a Dallas Cowboys-themed anthem, "Get Up." Travie McCoy's New York Giants anthem, titled 'All In,' is being made available exclusively at retail stores, including Wal-Mart, via a redemption code on specially marked 24-packs of Pepsi, Diet Pepsi and Pepsi MAX.

Upcoming team anthems include an Ice Cube song for the Oakland Raiders and a Kid Rock song for the Detroit Lions.

According to Clarkson, "Everyone knows that I am a huge Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems program and create a custom song for the team and city of Dallas overall was an honor."

McCoy let fans know about his participation with this message: "I just put out a track through Pepsi NFL Anthems for my homies, the Super Bowl champs the New York Giants!!! Check it out."

"Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans' experience in unique and exciting ways."

PepsiCo recently enhanced its marketing alliance with the NFL by signing a four-year deal to become title sponsor of the Super Bowl Halftime Show (replacing Bridgestone). That includes Super Bowl XLVII  this February at the Mercedes-Benz Superdome in New Orleans, Super Bowl XLVIII in February 2014 at MetLife Stadium in New Jersey, Super Bowl XLIX in February 2015 at the University of Phoenix Stadium and the historic Super Bowl L in February 2016 at a site to be determined.

"Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans' experience in unique and exciting ways," Keith Turner, the NFL's svp for sponsorship and media sales, said in a statement. "The Pepsi NFL Anthems program is a testament to that tradition, and we are pleased to be working together on this groundbreaking campaign."

Back to NFL

Back to Home Page