Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug142012

Pepsi Enlists Kelly Clarkson, Kid Rock, Ice Cube, Wal-Mart To Fast-Track NFL Alliance 

By Barry Janoff

August 14, 2012: Pepsi, which recently took title sponsorship of the Super Bowl Halftime Show, is turning up the volume in its alliance with the NFL.

The beverage giant today unveiled "Pepsi NFL Anthems," a national campaign that will feature musical artists and NFL teams and players. The program is anchored by four original "anthems" created, respectively, by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy. In addition there will be a remixed version of Wiz Khalifa's "Black and Yellow," which was released last season.

According to Pepsi, the anthems were "inspired by the artists' passion for their cities and hometown NFL teams."  Each of the songs will be available for free download as they are released at a dedicated Web site.

The activation, an extension of Pepsi's "Live for Now" campaign, comes with marketing support that includes online, social media, POP and a sweepstakes offering a trip to Super Bowl XLVII in New Orleans in February. The company is also working with Wal-Mart to bring Pepsi NFL Anthems to fans and consumers.

Among the players included in marketing are DeMarco Murray (Dallas Cowboys), Matthew Stafford (Detroit Lions), Darren McFadden (Oakland Raiders), Victor Cruz (New York Giants) and LaMarr Woodley (Pittsburgh Steelers).

"The synergy of music and sports has never been more prevalent, and the effect that music has on sports culture is never more present than in the NFL," Todd Kaplan, director of sports marketing for Pepsi, said in a statement. "The Pepsi NFL Anthems program will help bring the NFL's passionate fan base closer to their teams through an authentic musical experience – whether it's listening to the anthem on your way to the game, or hearing it blast throughout the stadium after a big play."

The first song released was from Kelly Clarkson, a Dallas Cowboys-themed anthem, "Get Up." Travie McCoy's New York Giants anthem, titled 'All In,' is being made available exclusively at retail stores, including Wal-Mart, via a redemption code on specially marked 24-packs of Pepsi, Diet Pepsi and Pepsi MAX.

Upcoming team anthems include an Ice Cube song for the Oakland Raiders and a Kid Rock song for the Detroit Lions.

According to Clarkson, "Everyone knows that I am a huge Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems program and create a custom song for the team and city of Dallas overall was an honor."

McCoy let fans know about his participation with this message: "I just put out a track through Pepsi NFL Anthems for my homies, the Super Bowl champs the New York Giants!!! Check it out."

"Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans' experience in unique and exciting ways."

PepsiCo recently enhanced its marketing alliance with the NFL by signing a four-year deal to become title sponsor of the Super Bowl Halftime Show (replacing Bridgestone). That includes Super Bowl XLVII  this February at the Mercedes-Benz Superdome in New Orleans, Super Bowl XLVIII in February 2014 at MetLife Stadium in New Jersey, Super Bowl XLIX in February 2015 at the University of Phoenix Stadium and the historic Super Bowl L in February 2016 at a site to be determined.

"Music and football are inextricably linked and Pepsi has consistently worked with us to integrate music into our fans' experience in unique and exciting ways," Keith Turner, the NFL's svp for sponsorship and media sales, said in a statement. "The Pepsi NFL Anthems program is a testament to that tradition, and we are pleased to be working together on this groundbreaking campaign."

Back to NFL

Back to Home Page