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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Sep042018

Pepsi Unveils Saquon, TV, 'SNF', Goodies In Multi-Platform Campaign For NFL Season

By Barry Janoff

September 4, 2018: With days to go until the start of the 2018 NFL season, Pepsi has unveiled a multi-platform campaign to support its position as the league’s official soft drink.

The platform includes TV, NBC's Sunday Night Football, Internet, social media, POP packaging, the Pepsi NFL Rookie of the Year, a tailgating tour, the Super Bowl LIII Halftime Show and other activation.

TV spots will star such NFL players as Antonio Brown, Luke Kuechly, Dak Prescott, Devin Funchess and recently signed New York Giants rookie running back Saquon Barkley; Hall of Famer Terry Bradshaw; and Carolina Panthers head coach Ron Rivera.

"We love football and Pepsi is all about enhancing the overall fan experience," Todd Kaplan, vp-marketing for Pepsi, said in a statement.

"We want to be there for all the best moments that happen throughout the season — whether it's on your couch, at a tailgate or inside the stadium. And our plans for Kickoff this year are just the beginning of how we'll take our game to the next level this season with our NFL partnership."

Initial TV spots include "Theme Song" with Brown, Bradshaw, Kuechly and Prescott, which follows diehard football fans as they gear up for kickoff.

Via a year-long partnership with Circle K for the 2018 Pepsi NFL Rookie-of-the-Year, Barkley stars in his first Pepsi spot, "Unreal Rookie Deal," which shows how creative he can be with mustard and hot dogs when signing his autograph.

"Ice the Kicker" with Rivera and Funchess shows how thousands of fans in a stadium “use the power of Pepsi to make the game they love even better.”

Pepsi will have a presence during NFL Kickoff presented by Hyundai in Philadelphia on Sept. 6 as part of the lead-in to the season-opening game with the defending Super Bowl champion Eagles hosting the Atlanta Falcons (NBC).

The Pepsi Tailgate Tour will make its first stop that day at Great Plaza at Penn's Landing during the 2018 NFL Kickoff Experience. (Full Pepsi Tailgate Tour schedule here.)

Beginning Sept. 9, Pepsi will for the first time be integrated into the NBC Sunday Night Football show open, which features Carrie Underwood, and then be part of the opener every weekend during the NFL season.

Super Bowl LIII is scheduled to be played Feb. 3, 2019 in Mercedes-Benz Stadium in Atlanta, with Pepsi as the sponsor for the Halftime Show (perfomers TBD).

In-store, Pepsi limited-edition packaging will be available in select markets nationwide featuring 15 NFL teams presented on Pepsi 16 oz. cans and 32 NFL teams featured across Pepsi multi-pack cans.

People can also get football-themed premiums through Pepsi Stuff at PepsiStuff.com, where they can enter a code found on specially marked Pepsi packaging across regular, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry to earn points to redeem items.

Items include new NFL X Pepsi bobble heads featuring Pepsi's latest player roster; and such Pepsi-logo goodies as a cooler, tailgate chair, hats, PlayStation4 and a grill. (Details here.)

According to Terry Bradshaw, ”There is no greater passion than that of a football fan. Pepsi has become synonymous with football season and I am excited to partner with them on their latest campaign — honoring the diehard fans (including me!) as they gear up for Kickoff.”

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