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• Shareef Abdur-Rahim, NBA vp-basketball operations and a former NBA All-Star, has been named President of the NBA G League. Abdur-Rahim will replace Malcolm Turner, who will step down Jan. 11, 2019, to become the AD for Vanderbilt University.

• The Golden State Warriors have been named the Sportsperson of the Year by Sports Illustrated.

• MLB Network will mark its 10th anniversary Jan. 1, 2019 at 6 PM ET – “exactly 10 years to the minute when MLB Network came on the air” – with “MLB Network: 10 Years and Counting.” It will follow that with a re-airing of Don Larsen’s perfect Game Five from the 1956 World Series.

• MiLB has expanded its deal with Allegiant Airline to launch Allegiant World MasterCard, which includes points for every purchase, no blackout dates for travel, rewards specific to cardholder's favorite MiLB teams and local communities.

• The Big East has signed a deal to keep its men’s basketball conference tournament in New York’s Madison Square Garden through 2028, extending a contract that was scheduled to run through 2026 but with an opt-out clause for  2022. Financial terms were not shared.

• With one week left in NFL Pro Bowl 2019 voting the leaders are:

Drew Brees (950,818), Patrick Mahomes (884,888), Todd Gurley (747,516), Saquon Barkley (718,108), James Conner (664,897), Jared Goff ( 658,150), Antonio Brown (630,392), Alvin Kamara (582,550), Tyreek Hill (560,994) and Travis Kielce (551,249).

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items:  

• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
    •    Babe Ruth 1934 Tour of Japan presentational pass
    •    Babe Ruth personal photographic albums including autographed exemplars
    •    Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:

    •    Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
    •    Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
    •    Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep042018

Pepsi Unveils Saquon, TV, 'SNF', Goodies In Multi-Platform Campaign For NFL Season

By Barry Janoff

September 4, 2018: With days to go until the start of the 2018 NFL season, Pepsi has unveiled a multi-platform campaign to support its position as the league’s official soft drink.

The platform includes TV, NBC's Sunday Night Football, Internet, social media, POP packaging, the Pepsi NFL Rookie of the Year, a tailgating tour, the Super Bowl LIII Halftime Show and other activation.

TV spots will star such NFL players as Antonio Brown, Luke Kuechly, Dak Prescott, Devin Funchess and recently signed New York Giants rookie running back Saquon Barkley; Hall of Famer Terry Bradshaw; and Carolina Panthers head coach Ron Rivera.

"We love football and Pepsi is all about enhancing the overall fan experience," Todd Kaplan, vp-marketing for Pepsi, said in a statement.

"We want to be there for all the best moments that happen throughout the season — whether it's on your couch, at a tailgate or inside the stadium. And our plans for Kickoff this year are just the beginning of how we'll take our game to the next level this season with our NFL partnership."

Initial TV spots include "Theme Song" with Brown, Bradshaw, Kuechly and Prescott, which follows diehard football fans as they gear up for kickoff.

Via a year-long partnership with Circle K for the 2018 Pepsi NFL Rookie-of-the-Year, Barkley stars in his first Pepsi spot, "Unreal Rookie Deal," which shows how creative he can be with mustard and hot dogs when signing his autograph.

"Ice the Kicker" with Rivera and Funchess shows how thousands of fans in a stadium “use the power of Pepsi to make the game they love even better.”

Pepsi will have a presence during NFL Kickoff presented by Hyundai in Philadelphia on Sept. 6 as part of the lead-in to the season-opening game with the defending Super Bowl champion Eagles hosting the Atlanta Falcons (NBC).

The Pepsi Tailgate Tour will make its first stop that day at Great Plaza at Penn's Landing during the 2018 NFL Kickoff Experience. (Full Pepsi Tailgate Tour schedule here.)

Beginning Sept. 9, Pepsi will for the first time be integrated into the NBC Sunday Night Football show open, which features Carrie Underwood, and then be part of the opener every weekend during the NFL season.

Super Bowl LIII is scheduled to be played Feb. 3, 2019 in Mercedes-Benz Stadium in Atlanta, with Pepsi as the sponsor for the Halftime Show (perfomers TBD).

In-store, Pepsi limited-edition packaging will be available in select markets nationwide featuring 15 NFL teams presented on Pepsi 16 oz. cans and 32 NFL teams featured across Pepsi multi-pack cans.

People can also get football-themed premiums through Pepsi Stuff at PepsiStuff.com, where they can enter a code found on specially marked Pepsi packaging across regular, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry to earn points to redeem items.

Items include new NFL X Pepsi bobble heads featuring Pepsi's latest player roster; and such Pepsi-logo goodies as a cooler, tailgate chair, hats, PlayStation4 and a grill. (Details here.)

According to Terry Bradshaw, ”There is no greater passion than that of a football fan. Pepsi has become synonymous with football season and I am excited to partner with them on their latest campaign — honoring the diehard fans (including me!) as they gear up for Kickoff.”

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