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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Sep042018

Pepsi Unveils Saquon, TV, 'SNF', Goodies In Multi-Platform Campaign For NFL Season

By Barry Janoff

September 4, 2018: With days to go until the start of the 2018 NFL season, Pepsi has unveiled a multi-platform campaign to support its position as the league’s official soft drink.

The platform includes TV, NBC's Sunday Night Football, Internet, social media, POP packaging, the Pepsi NFL Rookie of the Year, a tailgating tour, the Super Bowl LIII Halftime Show and other activation.

TV spots will star such NFL players as Antonio Brown, Luke Kuechly, Dak Prescott, Devin Funchess and recently signed New York Giants rookie running back Saquon Barkley; Hall of Famer Terry Bradshaw; and Carolina Panthers head coach Ron Rivera.

"We love football and Pepsi is all about enhancing the overall fan experience," Todd Kaplan, vp-marketing for Pepsi, said in a statement.

"We want to be there for all the best moments that happen throughout the season — whether it's on your couch, at a tailgate or inside the stadium. And our plans for Kickoff this year are just the beginning of how we'll take our game to the next level this season with our NFL partnership."

Initial TV spots include "Theme Song" with Brown, Bradshaw, Kuechly and Prescott, which follows diehard football fans as they gear up for kickoff.

Via a year-long partnership with Circle K for the 2018 Pepsi NFL Rookie-of-the-Year, Barkley stars in his first Pepsi spot, "Unreal Rookie Deal," which shows how creative he can be with mustard and hot dogs when signing his autograph.

"Ice the Kicker" with Rivera and Funchess shows how thousands of fans in a stadium “use the power of Pepsi to make the game they love even better.”

Pepsi will have a presence during NFL Kickoff presented by Hyundai in Philadelphia on Sept. 6 as part of the lead-in to the season-opening game with the defending Super Bowl champion Eagles hosting the Atlanta Falcons (NBC).

The Pepsi Tailgate Tour will make its first stop that day at Great Plaza at Penn's Landing during the 2018 NFL Kickoff Experience. (Full Pepsi Tailgate Tour schedule here.)

Beginning Sept. 9, Pepsi will for the first time be integrated into the NBC Sunday Night Football show open, which features Carrie Underwood, and then be part of the opener every weekend during the NFL season.

Super Bowl LIII is scheduled to be played Feb. 3, 2019 in Mercedes-Benz Stadium in Atlanta, with Pepsi as the sponsor for the Halftime Show (perfomers TBD).

In-store, Pepsi limited-edition packaging will be available in select markets nationwide featuring 15 NFL teams presented on Pepsi 16 oz. cans and 32 NFL teams featured across Pepsi multi-pack cans.

People can also get football-themed premiums through Pepsi Stuff at PepsiStuff.com, where they can enter a code found on specially marked Pepsi packaging across regular, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry to earn points to redeem items.

Items include new NFL X Pepsi bobble heads featuring Pepsi's latest player roster; and such Pepsi-logo goodies as a cooler, tailgate chair, hats, PlayStation4 and a grill. (Details here.)

According to Terry Bradshaw, ”There is no greater passion than that of a football fan. Pepsi has become synonymous with football season and I am excited to partner with them on their latest campaign — honoring the diehard fans (including me!) as they gear up for Kickoff.”

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