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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Thursday
Apr032014

Humorous PGA America Campaign Seeks To Reverse The Tiger Woods 'Curse'

By Barry Janoff

April 3, 2014: In light of the fact that Tiger Woods will not play in The Masters due to back surgery and that a major golf association recently released statistics that show a decline in the number of people who play golf, the PGA of America wants you to know that not being perfect is alright by them.

A new campaign, "Perfect Day," depicts people on the golf course with imperfect swings, hitting balls off course, practically living in sand traps and missing what should be "gimme" putts. What they also have in common is that they are enjoying themselves.

"Out here, every day is perfect, even if you're not," intones a voiceover, played out to Dean Martin singing, "Open Up The Door, Let The Good Times In."

"Intimidation is one of the key barriers for participation in golf," Kevin Ring, CMO for PGA of America, said in a statement. "That barrier and the myth that all golfers are 'good' are what we plan to break down through this campaign — with targeted messages that engage golfers and non-golfers."

The effort is aimed toward former and non-golfers and comes on the heels of a report from the National Golf Foundation showing that five million fewer people are now playing golf in the U.S. versus a decade ago, that golf participation among 18-34-year olds has declined 30% during that same period and that in 2013, for the eighth consecutive year, more golf courses closed than were opened in the U.S.

Stats also show that TV viewing is soft when Woods does not participate in an event and that interest in golf wanes among non-core golf fans. Woods said he would miss The Masters this month — and could be out three-four or more months — following surgery.

Although it's new campaign is humorous, the PGA of America is taking the situation seriously. Among other activations, the group has compiled a Task Force "to grown the game through non-traditional means." The Task Force includes world champion skier Bode Miller, former NFL defensive back Melvin Bullitt and Arien Kantarian, former CEO for the U.S. Tennis Assn.

The "Perfect Day" effort also is seeking to reach people using some non-traditional methods. The media buy "will include non-golfer channels targeting consumers identified as likely to pick up the game," according to the PGA of America, including Living Social, Food Network, HGTV, CNN.com, Bleacher Report, Men's Health, Women's Health and Fast Company.

The PGA of America said it would also work with its strategic media partners to get out the message, including SiriusXM, PGA.com, Golf Channel, CBS, NBC, TNT and Golfweek.

Two spots are scheduled to run during the events overseen by the PGA of America, including the Senior PGA Championship presented by KitchenAid, PGA Championship and Ryder Cup. (See "Perfect Day 1" and "Perfect Day 2".)

Support includes Internet and social media.

Media value for the campaign was put at $6 million, according to the PGA of America. Lead agency is Ammirati, NY.

The campaign comes with a call to action, encouraging people to "get in the game with five lessons starting at $99 at GetGolfReady.com, a player development program endorsed by the golf industry and operated by the PGA. of America.

"The campaign is based on a simple consumer truth: golf is intimidating to new players," Kristen Rumble, vp-account services and partner at Ammirati, said in a statement. "We are chipping away at that intimidation by showing real players enjoying real golf moments, perfect or otherwise, while still having fun. By showing golf through this honest lens, more people will be compelled to pick up the sport."

"The myth that all golfers are 'good' [is] what we plan to break down through this campaign, with targeted messages that engage golfers and non-golfers."

According to Kevin Ring, "Ultimately, we want all players to get past the fear and to realize that no matter your skill level, golf is an activity that truly anyone can enjoy."

PGA of America marketing partners include PepsiCo (Aquafina, Gatorade, Pepsi), KitchenAid, Belvedere, OfficeMax, Moet & Chandon, Lipton Tea and Westin.

PGA of America, based in Palm Beach Gardens, Fla., is comprised of some 27,000 men and women who are involved with golf as pros, coaches, teachers and other aspects.

PGA of America Launches Task Force To Reverse Downward Trend

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