Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: 'Teammates' See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May232014

Pete Rose In Bloom, Goes To Bat For Skechers In Multi-Platform Ad Campaign

By Barry Janoff

May 22, 2014: Pete Rose may not be eligible to be elected to the Baseball Hall of Fame, but he has found a spot on Team Skechers.

Skechers has signed Rose to a marketing deal in which he will endorse the brand's Relaxed Fit footwear line. Sketchers said that an ad campaign featuring Rose would  begin in Fall 2014. The company hinted that Rose's infamous personal life would play into the theme.

Financial terms of the alliance were not disclosed.

Rose played from 1963-1986, retiring as MLB's all-time hits leader with 4,256. He also was a member of three World Series winning teams (1975-76 with the Cincinnati Reds, 1980 with the Philadelphia Phillies), was a 17-time All-Star and also holds MLB records in career singles (3.215), at-bats (14,053) and games played (3,562).

Rose also managed the Reds from 1984-89.

In August 1989, then MLB commissioner Bart Giamatti banned Rose from baseball for gambling on the sport. Rose did not publicly admit to gambling on baseball until his autobiography, My Prison Without Bars (2004).

The signing of Rose comes about a week after the brand signed Pro Football Hall of Fame quarterback Joe Namath to an endorsement deal.

“Our Relaxed Fit from Skechers campaign has been so successful because fans love seeing sports icons off the field,” added Michael Greenberg, president of Skechers. “We’re thrilled to bring Pete Rose on board and have a fantastic concept that plays to his unmatched talent and of course his notoriety as well. Pete will help drive the message that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”

Skechers said that Rose’s campaign would launch with a TV spot "utilizing the same humorous tone as previous spots for Relaxed Fit footwear starring Joe Montana and Mark Cuban, as well as an upcoming spot with Joe Namath."

"We’re thrilled to bring Pete Rose on board and have a fantastic concept that plays to his unmatched talent and of course his notoriety."

The campaign will also include print, outdoor, online and POP through 2015.

“I’ve loved these super comfortable Relaxed Fit shoes from the moment I first tried on a pair, so it makes perfect sense now that I’m working with Skechers,” Rose said in a statement. “I can’t wait until everyone sees what we have planned. I know I’m in great company with the roster of legends that have worked on this campaign.”

Photo for Skechers: Ezra Shaw/Getty Images

Football Legend Joe Namath Joins Skechers

Skechers Extends Deals With Montana, Cuban

Back to Home Page