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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan142010

Wheaties Fuel Hits Shelves, Peyton Manning Commercial Hits TV

Manning gets intense in TV spot for Wheaties Fuel.January 14, 2010: Wheaties Fuel, which was unveiled last July and then made available in limited quantities only via online since September, has finally arrived at store shelves nationwide. The release comes as General Mills seeks to take advantage of a busy sports marketing period with the Super Bowl, NBA All-Star Game and Winter Olympics all arriving within the next month.

As part of what General Mills has called a "multimillion-dollar effort" to launch Fuel, the brand will unveil a TV spot starring Indianapolis Colts quarterback Peyton Manning on Jan. 15 to fans on a dedicated Facebook page, where Wheaties is also offering a $1-off coupon for Fuel to anyone who becomes a friend. The spot, in which Manning translates his comment that "Your body is like a machine and you have to have the right Fuel to go out and perform" into action, will then debut nationally, targeting a male audience via sports events and programming. Tag: "Fuel. Win. Evolve." Lead agency is Saatchi & Saatchi, New York.

In the spot, we see Manning in a farm field tossing footballs. As he does, we hear him in voiceover: "Gotta make a play here. Find the opening. Be precise. Hit that guy. Hit that guy. Gotta make a play. Let's do it again." We then see that Manning has tossed dozens of footballs. Another voiceover then offers, "Winning takes intense preparation. It starts with Wheaties Fuel." Manning then says in voiceover, "New Wheaties Fuel. Prepare to win."

According to Manning, who also is starring in current commercials for MasterCard, Sony and Nabisco's Oreo Double Stuf, "This is an intense cereal. We put a lot of time into making this come to life. We put a lot of time, energy, intensity and passion into it. It's a good-tasting cereal that at the same time is helping everybody perform better."

Print to date has included a tie-in with Men’s Health, with readers who volunteered online helping to select a final recipe, followed by the publication offering samples at such events as running and biking races.

In addition to FaceBook, General Mills also is supporting with Twitter and MySpace destinations. Di:Digital, New York, has handled interactive elements, anchored by an SMS campaign that included an FSI with a mobile text code connecting to such content as information about Manning and the other athletes involved with developing the brand, tips on nutrition and fitness and an option for e-mail alerts to receive updated information.

Continuing a Wheaties tradition, Fuel will feature individual box covers of  Manning, Kevin Garnett (pictured) of the NBA's Boston Celtics and MLB MVP Albert Pujols of the St. Louis Cardinals. The company said the product was created with the input from the trio as well as triathlete Hunter Kemper, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy. All five athletes are pictured on the back of the boxes along with Dr. Ivy. All three 17.1 oz boxes are now available nationwide.

Wheaties Fuel will have a presence at the NBA All-Star Game in Dallas in February with support from Garnett. The brand has been running a promotion, "Get Your W's," offering tickets to the game at Cowboys Stadium and other prizes. The cereal is expected to do experiential marketing and sample offerings during the NFL's stay in Miami for both the Pro Bowl and Super Bowl.

A dedicated Web site has been running a six-part series featuring Manning, Garnett and the other athletes involved showing behind-the-scenes action of how Fuel went from concept to consumers.

General Mills said the product would "not replace the original Wheaties. Together, the two products will make up the evolved and expanded Breakfast of Champions product portfolio."

“Developing the new evolution of Wheaties has been more than two years in the making, and we’re excited to finally bring Fuel to retail and into the hands of consumers,” Dan Stangler, marketing manager for Wheaties, said in a statement. “Today’s athletes need a finely tuned diet to allow their bodies to be efficient and competitive, and with the help of our team of champion athletes, a world-renowned sports nutritionist and everyday athletes, we’ve created the first-ever cereal designed to help fuel wins.”

Manning, Garnett, Pujois Star In Wheaties Fuel Launch

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