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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan072010

P&G Expands 2010 Olympic Roster With Ten World-Class Athletes

January 7, 2010: U.S. National Champion figure skating champ and Olympic silver medalist Sasha Cohen and Olympic gold medal snowboarder Seth Wescott are among ten athletes who have signed new marketing deals with Procter & Gamble. Added to six athletes whose deals were unveiled this past September, P&G is now working with a sweet 16 roster of world-class athletes who have either qualified or seek to qualify for the 2010 Games in Vancouver next month.

In addition to Cohen and Wescott, the ten newly signed athletes are Rockne Brubaker (U.S. national champion, pairs skating), JR Celski (world champion, short track speedskating), Julie Chu (world champion, hockey), Chad Hedrick (a gold. silver and bronze medalist at the 2006 Winter Games, long track speedskating), Nicole Joraanstad (U.S. national champion, curling), Julia Mancuso  2006 Olympic gold medalist, alpine skiing), Keauna McLaughlin  (U.S. national champion, pairs skating) and Noelle Pikus-Pace (FIBT world champion, skeleton). Cohen and Wescott both won their Olympic medals at the Winter Games in Turin, Italy, in 2006.

P&G said that marketing alliances for the ten include Brubaker, Celski, Chu, Joraanstad, Mancuso, McLaughlin and Wescott with Crest; Cohen with Pepto; and Hedrick and Pikus-Pace are affiliated with Pampers.

The six athletes who signed with P&G in September are Allison Baver ( U.S. national champion, short track speedskating), Tanith Belbin (Olympic silver medalist, ice dancing), Vonetta Flowers (Olympic gold medalist, bobsled), Lindsey Jacobellis (Olympic silver medalist, snowboarding/boardercross), Apolo Ohno (five-time Olympic medalist, short track speedskating) and Lindsey Vonn (two-time world champion, alpine skiing).

Baver, Belbin, Flowers and Vonn are united with such beauty brands as Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Jacobellis and Ohno are aligned with Vicks.

The athletes will be "fully integrated across numerous marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail," according to P&G.

 The Cincinnati-based company in September signed a 17-brand marketing deal across five USOC sponsorship categories for the 2010 Olympics and 2012 Summer Games in London. The 2010 Winter Olympics will be held Feb. 12-28.

“The addition of these world-class athletes to our current roster further accentuates our commitment to Team USA and the USOC partnership,” Kirk Perry, vp-North America for P&G, said in a statement. “We are so proud to be affiliated with athletes who are achieving their personal best, while P&G products help them and people around the world achieve their personal best every day.”

P&G Unveils First Olympic Alliance Under New USOC Deal

P&G, USOC Go For Olympic Gold

Back to Vancouver 2010

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