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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan072010

P&G Expands 2010 Olympic Roster With Ten World-Class Athletes

January 7, 2010: U.S. National Champion figure skating champ and Olympic silver medalist Sasha Cohen and Olympic gold medal snowboarder Seth Wescott are among ten athletes who have signed new marketing deals with Procter & Gamble. Added to six athletes whose deals were unveiled this past September, P&G is now working with a sweet 16 roster of world-class athletes who have either qualified or seek to qualify for the 2010 Games in Vancouver next month.

In addition to Cohen and Wescott, the ten newly signed athletes are Rockne Brubaker (U.S. national champion, pairs skating), JR Celski (world champion, short track speedskating), Julie Chu (world champion, hockey), Chad Hedrick (a gold. silver and bronze medalist at the 2006 Winter Games, long track speedskating), Nicole Joraanstad (U.S. national champion, curling), Julia Mancuso  2006 Olympic gold medalist, alpine skiing), Keauna McLaughlin  (U.S. national champion, pairs skating) and Noelle Pikus-Pace (FIBT world champion, skeleton). Cohen and Wescott both won their Olympic medals at the Winter Games in Turin, Italy, in 2006.

P&G said that marketing alliances for the ten include Brubaker, Celski, Chu, Joraanstad, Mancuso, McLaughlin and Wescott with Crest; Cohen with Pepto; and Hedrick and Pikus-Pace are affiliated with Pampers.

The six athletes who signed with P&G in September are Allison Baver ( U.S. national champion, short track speedskating), Tanith Belbin (Olympic silver medalist, ice dancing), Vonetta Flowers (Olympic gold medalist, bobsled), Lindsey Jacobellis (Olympic silver medalist, snowboarding/boardercross), Apolo Ohno (five-time Olympic medalist, short track speedskating) and Lindsey Vonn (two-time world champion, alpine skiing).

Baver, Belbin, Flowers and Vonn are united with such beauty brands as Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Jacobellis and Ohno are aligned with Vicks.

The athletes will be "fully integrated across numerous marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail," according to P&G.

 The Cincinnati-based company in September signed a 17-brand marketing deal across five USOC sponsorship categories for the 2010 Olympics and 2012 Summer Games in London. The 2010 Winter Olympics will be held Feb. 12-28.

“The addition of these world-class athletes to our current roster further accentuates our commitment to Team USA and the USOC partnership,” Kirk Perry, vp-North America for P&G, said in a statement. “We are so proud to be affiliated with athletes who are achieving their personal best, while P&G products help them and people around the world achieve their personal best every day.”

P&G Unveils First Olympic Alliance Under New USOC Deal

P&G, USOC Go For Olympic Gold

Back to Vancouver 2010

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