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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan072010

P&G Expands 2010 Olympic Roster With Ten World-Class Athletes

January 7, 2010: U.S. National Champion figure skating champ and Olympic silver medalist Sasha Cohen and Olympic gold medal snowboarder Seth Wescott are among ten athletes who have signed new marketing deals with Procter & Gamble. Added to six athletes whose deals were unveiled this past September, P&G is now working with a sweet 16 roster of world-class athletes who have either qualified or seek to qualify for the 2010 Games in Vancouver next month.

In addition to Cohen and Wescott, the ten newly signed athletes are Rockne Brubaker (U.S. national champion, pairs skating), JR Celski (world champion, short track speedskating), Julie Chu (world champion, hockey), Chad Hedrick (a gold. silver and bronze medalist at the 2006 Winter Games, long track speedskating), Nicole Joraanstad (U.S. national champion, curling), Julia Mancuso  2006 Olympic gold medalist, alpine skiing), Keauna McLaughlin  (U.S. national champion, pairs skating) and Noelle Pikus-Pace (FIBT world champion, skeleton). Cohen and Wescott both won their Olympic medals at the Winter Games in Turin, Italy, in 2006.

P&G said that marketing alliances for the ten include Brubaker, Celski, Chu, Joraanstad, Mancuso, McLaughlin and Wescott with Crest; Cohen with Pepto; and Hedrick and Pikus-Pace are affiliated with Pampers.

The six athletes who signed with P&G in September are Allison Baver ( U.S. national champion, short track speedskating), Tanith Belbin (Olympic silver medalist, ice dancing), Vonetta Flowers (Olympic gold medalist, bobsled), Lindsey Jacobellis (Olympic silver medalist, snowboarding/boardercross), Apolo Ohno (five-time Olympic medalist, short track speedskating) and Lindsey Vonn (two-time world champion, alpine skiing).

Baver, Belbin, Flowers and Vonn are united with such beauty brands as Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Jacobellis and Ohno are aligned with Vicks.

The athletes will be "fully integrated across numerous marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail," according to P&G.

 The Cincinnati-based company in September signed a 17-brand marketing deal across five USOC sponsorship categories for the 2010 Olympics and 2012 Summer Games in London. The 2010 Winter Olympics will be held Feb. 12-28.

“The addition of these world-class athletes to our current roster further accentuates our commitment to Team USA and the USOC partnership,” Kirk Perry, vp-North America for P&G, said in a statement. “We are so proud to be affiliated with athletes who are achieving their personal best, while P&G products help them and people around the world achieve their personal best every day.”

P&G Unveils First Olympic Alliance Under New USOC Deal

P&G, USOC Go For Olympic Gold

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