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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan072010

P&G Expands 2010 Olympic Roster With Ten World-Class Athletes

January 7, 2010: U.S. National Champion figure skating champ and Olympic silver medalist Sasha Cohen and Olympic gold medal snowboarder Seth Wescott are among ten athletes who have signed new marketing deals with Procter & Gamble. Added to six athletes whose deals were unveiled this past September, P&G is now working with a sweet 16 roster of world-class athletes who have either qualified or seek to qualify for the 2010 Games in Vancouver next month.

In addition to Cohen and Wescott, the ten newly signed athletes are Rockne Brubaker (U.S. national champion, pairs skating), JR Celski (world champion, short track speedskating), Julie Chu (world champion, hockey), Chad Hedrick (a gold. silver and bronze medalist at the 2006 Winter Games, long track speedskating), Nicole Joraanstad (U.S. national champion, curling), Julia Mancuso  2006 Olympic gold medalist, alpine skiing), Keauna McLaughlin  (U.S. national champion, pairs skating) and Noelle Pikus-Pace (FIBT world champion, skeleton). Cohen and Wescott both won their Olympic medals at the Winter Games in Turin, Italy, in 2006.

P&G said that marketing alliances for the ten include Brubaker, Celski, Chu, Joraanstad, Mancuso, McLaughlin and Wescott with Crest; Cohen with Pepto; and Hedrick and Pikus-Pace are affiliated with Pampers.

The six athletes who signed with P&G in September are Allison Baver ( U.S. national champion, short track speedskating), Tanith Belbin (Olympic silver medalist, ice dancing), Vonetta Flowers (Olympic gold medalist, bobsled), Lindsey Jacobellis (Olympic silver medalist, snowboarding/boardercross), Apolo Ohno (five-time Olympic medalist, short track speedskating) and Lindsey Vonn (two-time world champion, alpine skiing).

Baver, Belbin, Flowers and Vonn are united with such beauty brands as Cover Girl, Olay, Olay Quench, Pantene, Secret and Venus. Jacobellis and Ohno are aligned with Vicks.

The athletes will be "fully integrated across numerous marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail," according to P&G.

 The Cincinnati-based company in September signed a 17-brand marketing deal across five USOC sponsorship categories for the 2010 Olympics and 2012 Summer Games in London. The 2010 Winter Olympics will be held Feb. 12-28.

“The addition of these world-class athletes to our current roster further accentuates our commitment to Team USA and the USOC partnership,” Kirk Perry, vp-North America for P&G, said in a statement. “We are so proud to be affiliated with athletes who are achieving their personal best, while P&G products help them and people around the world achieve their personal best every day.”

P&G Unveils First Olympic Alliance Under New USOC Deal

P&G, USOC Go For Olympic Gold

Back to Vancouver 2010

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