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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

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Wednesday
May022012

P&G's Tide Flies Patriotic Flag, Olympics Marketing Campaign For Team USA

By Barry Janoff

May 2, 2012: There will be many American flags flying in London this summer during the 2012 Olympics, but Procter & Gamble wants to ensure that one special flag is created to support the almost 600 U.S. athletes who will participate in the Games.

As part of its activation as an official marketing partner of the U.S. Olympic Committee and global partner of the International Olympic Committee, P&G has unveiled via its Tide brand a multi-media effort, “My Story. Our Flag.” The campaign directs people to a dedicated Facebook page in which visitors  are asked to share "what the Red, White and Blue means to them."

According to P&G, "selected stories will then be transferred to fabric and represented by swatches that together will create both an artistic rendition of a physical American flag and digital representation. Each swatch of fabric will feature the contributor’s photo, name, city, state and a brief description of their story."

The flag’s creation will be documented on Facebook. P&G and Tide will unveil the completed flag in New York’s Bryant Park on July 3. P&G said the flag would also be rendered digitally on its Facebook page.

The 2012 Olympics run July 27-Aug. 12.

USOC has its own flag incentive going, "Raise Our Flag," asking people to donate $12 per stitch for a flag that Team USA will take with it to London. (That effort has inspired donations for nearly 5,000 stitches as of May 2.)

To support the “My Story. Our Flag” project, three athletes will work as Tide brand ambassadors: Lopez Lomong (track & field), Henry Cejudo (wrestling) and Sarah Hammer (cycling).

Lomong, Cejudo and Hammer will appear in all elements of the Tide’s marketing campaign, including TV, print advertising, POP, digital and social media. Each of the athletes have posted videos on the Tide home page sharing what the "Red, White and Blue" means to them.

In addition, limited-edition packaging will commemorate the 2012 Olympic Games on Tide, Tide Boost and Tide plus Febreze Freshness Sport, the latter of which will also feature Lomong on the bottle.

"Tide is proud to be the keepers of the Red, White and Blue and provide a platform for people to share their own personal stories about what being an American means to them,” Alex Keith, GM for P&G Fabric Care North America, said in a statement. “We’re very excited to kick off the 'My Story. Our Flag' project. and wish all of our athletes the very best in London.”

In addition to P&G, worldwide Olympic marketing partners include Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Samsung and Visa.

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