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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Facebook (1)

Wednesday
May022012

P&G's Tide Flies Patriotic Flag, Olympics Marketing Campaign For Team USA

By Barry Janoff

May 2, 2012: There will be many American flags flying in London this summer during the 2012 Olympics, but Procter & Gamble wants to ensure that one special flag is created to support the almost 600 U.S. athletes who will participate in the Games.

As part of its activation as an official marketing partner of the U.S. Olympic Committee and global partner of the International Olympic Committee, P&G has unveiled via its Tide brand a multi-media effort, “My Story. Our Flag.” The campaign directs people to a dedicated Facebook page in which visitors  are asked to share "what the Red, White and Blue means to them."

According to P&G, "selected stories will then be transferred to fabric and represented by swatches that together will create both an artistic rendition of a physical American flag and digital representation. Each swatch of fabric will feature the contributor’s photo, name, city, state and a brief description of their story."

The flag’s creation will be documented on Facebook. P&G and Tide will unveil the completed flag in New York’s Bryant Park on July 3. P&G said the flag would also be rendered digitally on its Facebook page.

The 2012 Olympics run July 27-Aug. 12.

USOC has its own flag incentive going, "Raise Our Flag," asking people to donate $12 per stitch for a flag that Team USA will take with it to London. (That effort has inspired donations for nearly 5,000 stitches as of May 2.)

To support the “My Story. Our Flag” project, three athletes will work as Tide brand ambassadors: Lopez Lomong (track & field), Henry Cejudo (wrestling) and Sarah Hammer (cycling).

Lomong, Cejudo and Hammer will appear in all elements of the Tide’s marketing campaign, including TV, print advertising, POP, digital and social media. Each of the athletes have posted videos on the Tide home page sharing what the "Red, White and Blue" means to them.

In addition, limited-edition packaging will commemorate the 2012 Olympic Games on Tide, Tide Boost and Tide plus Febreze Freshness Sport, the latter of which will also feature Lomong on the bottle.

"Tide is proud to be the keepers of the Red, White and Blue and provide a platform for people to share their own personal stories about what being an American means to them,” Alex Keith, GM for P&G Fabric Care North America, said in a statement. “We’re very excited to kick off the 'My Story. Our Flag' project. and wish all of our athletes the very best in London.”

In addition to P&G, worldwide Olympic marketing partners include Acer, Atos, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Samsung and Visa.

Back to London 2012

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