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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Oct112012

P&G, Nick Lachey Encourge NFL Fans To Show Their Colors For Super Bowl Sweeps

Special to NYSportsJournalism

October 11, 2012: Procter & Gamble brand Tide has launched an online-based campaign, “Show Us Your Colors,” that includes a sweepstakes with the top prize being a trip to Super Bowl XLVII this February in New Orleans.

The activation coincides with a broader P&G marketing effort to support its fourth season as an official NFL sponsor, "Fan-cestry," also offering trip to Super Bowl XLVII at the Mercedes-Benz Superdome. P&G brands Duracell, Gillette, Head & Shoulders, Old Spice and Tide are sponsoring this initiative.

The “Show Us Your Colors” encourages consumers and football fans to visit a dedicated Facebook page to post a photo to show "just how much their [NFL team's] colors mean to them." (Full details here.)

The activation is being supported by marketing that includes singer/TV personality Nick Lachey, a fan of the Cincinnati Bengals, who has posted a photo of his newborn son, Camden, wearing a team jersey.

“NFL fans are so passionate that they are constantly expressing their love for their team, whether it be through their gear, their football Sunday activities, or their social media outlets,” Alex Keith, vp-Fabric Care for P&G, North America, said in a statement. “Tide’s ‘Show Us Your Colors’ gives these devotees a platform to celebrate the most pivotal moment of their life as a fan—the time when their colors meant much more than just colors.”

According to Lachey, “As a diehard NFL fan, I am thrilled to be a part of Tide’s ‘Show Us Your Colors’ campaign and show how I’m passing along the love of my team to my son. Football is more than just a game — it’s a lifestyle and a game where your team’s colors mean everything. I can’t wait to work with Tide, the brand that keeps these colors true.”

As part of its  "Fan-cestry" activation, consumers are being directed to a Web site where they are encouraged to create a profile.

The site uses the information to create an "infographic showing how well they are connected to their favorite NFL team," according to P&G. Each visitor who participates will be entered to win tickets to Super Bowl XLVII. (Full details here).

“America’s favorite P&G brands are engaging fans of America’s favorite sport in a way that is relevant and meaningful to them,” Anne Westbrook, who heads up sports marketing communications in the U.S. for P&G, said in a statement. “Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors. These fans share a common bond of loyalty and fandom for the sport, and that is what Fan-cestry is all about.”

"Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors."

"Fan-cestry" will be supported by POP and social media. Tagline explains, "You. Your team. Discover the history."

P&G intends for the activation to go viral. According to Westbrook, “[The site] allows you to invite friends to join and share, and it allows you to track your fandom throughout the season in connection with all those great things you might do, like if you go to a game or have a great experience with a friend at a party on game day Sunday."

Back to Super Bowl XLVII

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    Journalists are virtual part of society who impart newworthy information generaly in time worthy mannger. Journalists writes news mainly on sports. Students mainly like sports journals and upcomming sports events.

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