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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct112012

P&G, Nick Lachey Encourge NFL Fans To Show Their Colors For Super Bowl Sweeps

Special to NYSportsJournalism

October 11, 2012: Procter & Gamble brand Tide has launched an online-based campaign, “Show Us Your Colors,” that includes a sweepstakes with the top prize being a trip to Super Bowl XLVII this February in New Orleans.

The activation coincides with a broader P&G marketing effort to support its fourth season as an official NFL sponsor, "Fan-cestry," also offering trip to Super Bowl XLVII at the Mercedes-Benz Superdome. P&G brands Duracell, Gillette, Head & Shoulders, Old Spice and Tide are sponsoring this initiative.

The “Show Us Your Colors” encourages consumers and football fans to visit a dedicated Facebook page to post a photo to show "just how much their [NFL team's] colors mean to them." (Full details here.)

The activation is being supported by marketing that includes singer/TV personality Nick Lachey, a fan of the Cincinnati Bengals, who has posted a photo of his newborn son, Camden, wearing a team jersey.

“NFL fans are so passionate that they are constantly expressing their love for their team, whether it be through their gear, their football Sunday activities, or their social media outlets,” Alex Keith, vp-Fabric Care for P&G, North America, said in a statement. “Tide’s ‘Show Us Your Colors’ gives these devotees a platform to celebrate the most pivotal moment of their life as a fan—the time when their colors meant much more than just colors.”

According to Lachey, “As a diehard NFL fan, I am thrilled to be a part of Tide’s ‘Show Us Your Colors’ campaign and show how I’m passing along the love of my team to my son. Football is more than just a game — it’s a lifestyle and a game where your team’s colors mean everything. I can’t wait to work with Tide, the brand that keeps these colors true.”

As part of its  "Fan-cestry" activation, consumers are being directed to a Web site where they are encouraged to create a profile.

The site uses the information to create an "infographic showing how well they are connected to their favorite NFL team," according to P&G. Each visitor who participates will be entered to win tickets to Super Bowl XLVII. (Full details here).

“America’s favorite P&G brands are engaging fans of America’s favorite sport in a way that is relevant and meaningful to them,” Anne Westbrook, who heads up sports marketing communications in the U.S. for P&G, said in a statement. “Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors. These fans share a common bond of loyalty and fandom for the sport, and that is what Fan-cestry is all about.”

"Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors."

"Fan-cestry" will be supported by POP and social media. Tagline explains, "You. Your team. Discover the history."

P&G intends for the activation to go viral. According to Westbrook, “[The site] allows you to invite friends to join and share, and it allows you to track your fandom throughout the season in connection with all those great things you might do, like if you go to a game or have a great experience with a friend at a party on game day Sunday."

Back to Super Bowl XLVII

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