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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct112012

P&G, Nick Lachey Encourge NFL Fans To Show Their Colors For Super Bowl Sweeps

Special to NYSportsJournalism

October 11, 2012: Procter & Gamble brand Tide has launched an online-based campaign, “Show Us Your Colors,” that includes a sweepstakes with the top prize being a trip to Super Bowl XLVII this February in New Orleans.

The activation coincides with a broader P&G marketing effort to support its fourth season as an official NFL sponsor, "Fan-cestry," also offering trip to Super Bowl XLVII at the Mercedes-Benz Superdome. P&G brands Duracell, Gillette, Head & Shoulders, Old Spice and Tide are sponsoring this initiative.

The “Show Us Your Colors” encourages consumers and football fans to visit a dedicated Facebook page to post a photo to show "just how much their [NFL team's] colors mean to them." (Full details here.)

The activation is being supported by marketing that includes singer/TV personality Nick Lachey, a fan of the Cincinnati Bengals, who has posted a photo of his newborn son, Camden, wearing a team jersey.

“NFL fans are so passionate that they are constantly expressing their love for their team, whether it be through their gear, their football Sunday activities, or their social media outlets,” Alex Keith, vp-Fabric Care for P&G, North America, said in a statement. “Tide’s ‘Show Us Your Colors’ gives these devotees a platform to celebrate the most pivotal moment of their life as a fan—the time when their colors meant much more than just colors.”

According to Lachey, “As a diehard NFL fan, I am thrilled to be a part of Tide’s ‘Show Us Your Colors’ campaign and show how I’m passing along the love of my team to my son. Football is more than just a game — it’s a lifestyle and a game where your team’s colors mean everything. I can’t wait to work with Tide, the brand that keeps these colors true.”

As part of its  "Fan-cestry" activation, consumers are being directed to a Web site where they are encouraged to create a profile.

The site uses the information to create an "infographic showing how well they are connected to their favorite NFL team," according to P&G. Each visitor who participates will be entered to win tickets to Super Bowl XLVII. (Full details here).

“America’s favorite P&G brands are engaging fans of America’s favorite sport in a way that is relevant and meaningful to them,” Anne Westbrook, who heads up sports marketing communications in the U.S. for P&G, said in a statement. “Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors. These fans share a common bond of loyalty and fandom for the sport, and that is what Fan-cestry is all about.”

"Fan-cestry is a platform to unite all types of NFL fans, from those who have never attended a game to those who live and breathe their team colors."

"Fan-cestry" will be supported by POP and social media. Tagline explains, "You. Your team. Discover the history."

P&G intends for the activation to go viral. According to Westbrook, “[The site] allows you to invite friends to join and share, and it allows you to track your fandom throughout the season in connection with all those great things you might do, like if you go to a game or have a great experience with a friend at a party on game day Sunday."

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