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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep102009

Manning Gets Starring Role For P&G's Febreze (Not Peyton - His Mom)

NFL-themed ad from P&G for Febreze, which now will include Olivia Manning in marketing.September 10, 2009: It must be NFL season because the airwaves are beginning to fill with commercials starring people named Manning. Peyton's spot for DirecTV has been on since last month, his new spot for Sony with Justin Timberlake breaks this week, he and brother Eli are taking on Donald Trump in new Oreo's Double Stuf activation and the Wheaties Fuel cereal box with Peyton Manning, Kevin Garnett, Albert Pujols and others was just unveiled, all of which anticipate more Peyton Manning TV commercials to come during the NFL season. Eli himself stars in a spot for Citizen Watch and has several other endorsement deals.

Now, Olivia Manning, Peyton and Eli's mom and wife of former NFL quarterback Archie Manning', is getting into the act. Mrs. Manning will move front-and-center as the marketing spokesperson for Febreze, which is among the 13 brands that Procter & Gamble brought to the NFL as part of its new deal with the league. Financial details were not disclosed. She already has some sponsorship experience, including working with Sprint's NFL mobile service and Sears, and she had a bit role in a spot for ESPN's SportsCenter ("Wet Willie," in which the brothers harass each other during a tour of the studio).

The NFL-P&G alliance will focus on women, who are becoming more of a marketing target by the league. Putting the mom of two of the league's most high-profile quarterbacks is the first of more such tactics to come. "Now designated the official air freshener of the NFL, Febreze is stepping up to the line of scrimmage to get moms and NFL fans game-ready from NFL Kickoff all the way through Super Bowl XLIV in South Florida," P&G said in a statement.

According to the Cincinnati-based company, Febreze has teamed up with "America's 'first lady of football' Olivia Manning to share tips and solutions for everything from freshening the home on game day to eliminating sweat odors on sports gear." Although specific details were not yet revealed, marketing support could include print, Internet and experiential activation. Manning will be a public relations spokesperson for the campaign and "participate in a traditional and digital media relations program throughout the NFL 2009 season," but will not be affiliated with any advertising at this time, according to a company spokesperson.

In addition to its regular lines, Febreze has a Sport Workout Odor Eliminator SKU intended to "eliminate workout odors from shoes, apparel, and gear with . . . specially designed 'X-Sweat Technology' proven to neutralize sports odors at the source."  P&G's partnership with the NFL encompasses all products within the Febreze line-up.

"I'm excited to partner with Febreze to give moms like me a play for every occasion and easy solutions to freshen their homes on game day and every day," Olivia Manning said in a statement. "With a husband and three sons who were always active in sports, I know it's a tough job to eliminate odors that come home with athletes after they leave the field."

Why P&G Is Now Awash With Sports Deals

NFL Deal Kicks Off As P&G Sales Are Sacked For A Loss

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