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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in P&G (1)

Thursday
Sep102009

Manning Gets Starring Role For P&G's Febreze (Not Peyton - His Mom)

NFL-themed ad from P&G for Febreze, which now will include Olivia Manning in marketing.September 10, 2009: It must be NFL season because the airwaves are beginning to fill with commercials starring people named Manning. Peyton's spot for DirecTV has been on since last month, his new spot for Sony with Justin Timberlake breaks this week, he and brother Eli are taking on Donald Trump in new Oreo's Double Stuf activation and the Wheaties Fuel cereal box with Peyton Manning, Kevin Garnett, Albert Pujols and others was just unveiled, all of which anticipate more Peyton Manning TV commercials to come during the NFL season. Eli himself stars in a spot for Citizen Watch and has several other endorsement deals.

Now, Olivia Manning, Peyton and Eli's mom and wife of former NFL quarterback Archie Manning', is getting into the act. Mrs. Manning will move front-and-center as the marketing spokesperson for Febreze, which is among the 13 brands that Procter & Gamble brought to the NFL as part of its new deal with the league. Financial details were not disclosed. She already has some sponsorship experience, including working with Sprint's NFL mobile service and Sears, and she had a bit role in a spot for ESPN's SportsCenter ("Wet Willie," in which the brothers harass each other during a tour of the studio).

The NFL-P&G alliance will focus on women, who are becoming more of a marketing target by the league. Putting the mom of two of the league's most high-profile quarterbacks is the first of more such tactics to come. "Now designated the official air freshener of the NFL, Febreze is stepping up to the line of scrimmage to get moms and NFL fans game-ready from NFL Kickoff all the way through Super Bowl XLIV in South Florida," P&G said in a statement.

According to the Cincinnati-based company, Febreze has teamed up with "America's 'first lady of football' Olivia Manning to share tips and solutions for everything from freshening the home on game day to eliminating sweat odors on sports gear." Although specific details were not yet revealed, marketing support could include print, Internet and experiential activation. Manning will be a public relations spokesperson for the campaign and "participate in a traditional and digital media relations program throughout the NFL 2009 season," but will not be affiliated with any advertising at this time, according to a company spokesperson.

In addition to its regular lines, Febreze has a Sport Workout Odor Eliminator SKU intended to "eliminate workout odors from shoes, apparel, and gear with . . . specially designed 'X-Sweat Technology' proven to neutralize sports odors at the source."  P&G's partnership with the NFL encompasses all products within the Febreze line-up.

"I'm excited to partner with Febreze to give moms like me a play for every occasion and easy solutions to freshen their homes on game day and every day," Olivia Manning said in a statement. "With a husband and three sons who were always active in sports, I know it's a tough job to eliminate odors that come home with athletes after they leave the field."

Why P&G Is Now Awash With Sports Deals

NFL Deal Kicks Off As P&G Sales Are Sacked For A Loss

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