Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Jun122012

P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal

By Barry Janoff

June 12, 2012: In 2009, Procter & Gamble signed a deal with the NFL that made several of its brands official league "locker room" products.

P&G has now added Duracell to the list of brands working in marketing unison with the NFL, joining such siblings as Head & Shoulders, Gillette, Vicks, Old Spice, Dawn, Febreze and Tide, which recently expanded its role by signing to become the only brand besides PepsiCo's Gatorade to have an official product status with each of the league's 32 franchises.

P&G said the new deal would enable Duracell the use of official NFL marks, including Super Bowl XLVII, Pro Bowl, NFL Draft and NFL Playoffs. Financial terms were not disclosed.

The multi-year alliance will come with a marketing campaign featuring San Francisco 49ers all-pro linebacker Patrick Willis in multi-media efforts including retail, digital, social and event-based initiatives.

The activation supports the recent launch of Duracell batteries with "Duralock Power Preserve Technology," which are "guaranteed to stay powered for up to ten years in storage," according to the company.

“With this sponsorship, we’re reaching millions of passionate and dedicated NFL fans that rely on battery power in their everyday lives,” Volker Kuhn, GM for Duracell North America, said in a statement. “As an innovator in the category, we can provide peace of mind for consumers and the NFL.”

P&G is also an official partner of the U.S. Olympic Committee and the International Olympic Committee and currently has several marketing campaigns aiming toward the Summer Olympics in London.

To jump-start the alliance, P&G enlisted Willis in a series of event throughout San Francisco to exemplify the power of Duracell. According to the company, people were asked to use Twitter to request Willis to use his "powerful arms and legs to help complete tasks or errands that require reliability and power. Willis and Duracell took to the streets to fulfill some of those wishes for help with seemingly mundane tasks, from hauling furniture to carrying groceries."

According to Willis, “I am thrilled to be able to work with a brand that prides itself on trust, reliability and power. These are traits that I take pride in and that I admire in a product. I also appreciate that the brand can have a little fun with it. It was exciting to help out the people of San Francisco with their personal ‘power’ needs.”

P&G is also using Facebook to get the alliance up and running. As the 2012 NFL season approaches, Willis is expected to appear in multi-media marketing such as print and Internet ads.

“Patrick is an inspiring athlete and person and we are thrilled to be working with him to bring to life this partnership,” said Kuhn. “When we think about a player that embodies Duracell’s two greatest strengths – power and reliability – there is no one better suited than Patrick. Starting this fall, whether it is in a living room or an NFL stadium on Sunday afternoons, Duracell will provide the trusted battery power needed to enjoy or play the game on and off the field.

P&G, NFL Recycle Deal With Tide

Back to Home Page

References (6)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    NYSportsJournalism.com - P&G Powers NFL With Duracell - P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal
  • Response
    Response: Edgard Romero Lazo
    NYSportsJournalism.com - P&G Powers NFL With Duracell - P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal
  • Response
    Response: Edgard Romero Lazo
    NYSportsJournalism.com - P&G Powers NFL With Duracell - P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal
  • Response
    Response: Frank Dellaglio MA
    NYSportsJournalism.com - P&G Powers NFL With Duracell - P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal
  • Response
    Response: 42nd Street Photo
    NYSportsJournalism.com - P&G Powers NFL With Duracell - P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal
  • Response
    Response: Ace Parking
    NYSportsJournalism.com - P&G Powers NFL With Duracell - P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>