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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun122012

P&G Using Social Media To Initiate, Integrate Duracell's Role In NFL Deal

By Barry Janoff

June 12, 2012: In 2009, Procter & Gamble signed a deal with the NFL that made several of its brands official league "locker room" products.

P&G has now added Duracell to the list of brands working in marketing unison with the NFL, joining such siblings as Head & Shoulders, Gillette, Vicks, Old Spice, Dawn, Febreze and Tide, which recently expanded its role by signing to become the only brand besides PepsiCo's Gatorade to have an official product status with each of the league's 32 franchises.

P&G said the new deal would enable Duracell the use of official NFL marks, including Super Bowl XLVII, Pro Bowl, NFL Draft and NFL Playoffs. Financial terms were not disclosed.

The multi-year alliance will come with a marketing campaign featuring San Francisco 49ers all-pro linebacker Patrick Willis in multi-media efforts including retail, digital, social and event-based initiatives.

The activation supports the recent launch of Duracell batteries with "Duralock Power Preserve Technology," which are "guaranteed to stay powered for up to ten years in storage," according to the company.

“With this sponsorship, we’re reaching millions of passionate and dedicated NFL fans that rely on battery power in their everyday lives,” Volker Kuhn, GM for Duracell North America, said in a statement. “As an innovator in the category, we can provide peace of mind for consumers and the NFL.”

P&G is also an official partner of the U.S. Olympic Committee and the International Olympic Committee and currently has several marketing campaigns aiming toward the Summer Olympics in London.

To jump-start the alliance, P&G enlisted Willis in a series of event throughout San Francisco to exemplify the power of Duracell. According to the company, people were asked to use Twitter to request Willis to use his "powerful arms and legs to help complete tasks or errands that require reliability and power. Willis and Duracell took to the streets to fulfill some of those wishes for help with seemingly mundane tasks, from hauling furniture to carrying groceries."

According to Willis, “I am thrilled to be able to work with a brand that prides itself on trust, reliability and power. These are traits that I take pride in and that I admire in a product. I also appreciate that the brand can have a little fun with it. It was exciting to help out the people of San Francisco with their personal ‘power’ needs.”

P&G is also using Facebook to get the alliance up and running. As the 2012 NFL season approaches, Willis is expected to appear in multi-media marketing such as print and Internet ads.

“Patrick is an inspiring athlete and person and we are thrilled to be working with him to bring to life this partnership,” said Kuhn. “When we think about a player that embodies Duracell’s two greatest strengths – power and reliability – there is no one better suited than Patrick. Starting this fall, whether it is in a living room or an NFL stadium on Sunday afternoons, Duracell will provide the trusted battery power needed to enjoy or play the game on and off the field.

P&G, NFL Recycle Deal With Tide

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