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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb152014

P&G Has Moms To Thank For Resonating With Consumers During Olympic Games

By Barry Janoff

February 14, 2014: Procter & Gamble and its family of brands have claimed six of the top ten spots resonating most with viewers, including the top three, during the Winter Olympics.

P&G's 60-second spot, "Mom's Work," was No. 1 overall, followed by "Falling" and "Pick Them Back Up," according to a survey from marketing, analytics and research firm Ace Metrix.

P&G brands also in the top ten are No. 5 Oral-B ("Better You"), No. 7 Febreze ("No Need For Ninjas") and No. 10 Bounty ("Julie Chu Has To Credit Her Mom").

Overall, P&G earned a gold medal ranking, Febreze a silver and United Airlines (pictured below) a bronze, according to Ace Metrix.

The survey includes only those brands officially aligned with either the International or U.S. Olympics Committees. Rankings are based on a scale of 1-950 (with 950 the highest), which represents scoring on creative attributes such as persuasion, likability, information, attention, change, relevance, desire and watchability, according to Mountain View, Calif.-based Ace Metrix.

The list is based on data for ads debuting up to Feb. 11 from a "unique sample of 500+ people, representative of the U.S.," per Ace Metrix.

“P&G’s accomplishment is particularly impressive when you consider the number of ads they’ve introduced across their portfolio of brands, leading up to and during these games,” Peter Daboll, CEO of Ace Metrix, said in a statement. “The data behind the scores also tells us that P&G was able to effectively take action based on what they learned in 2012 (at the Summer Games in London) and build upon its engaging, well-executed ‘Thank You Mom’ campaign as well as extend those lessons into the creative for its individual brands.”

P&G also has ads for its brands Bounty, Crest, Dawn, DayQuil, NyQuil, Pantene, Pampers, Puffs and Tide.

In addition to P&G, other marketers in the Top Ten include No. 4 Smucker's ("Details: Hardworking Olympians"), No. 6 United ("Hopes of a Nation"), No. 8 General Electric ("Create Your Own World") and No. 9 Jif ("Kids With the Olympic Dream").

Not all marketers are resonating with viewers. According to Ace Metrix, "Brands that dominated the 2012 Summer Olympics in London have disappointed in the Sochi Games thus far. Both Chobani and Coca-Cola, which were medalists in London, have underwhelmed audiences and underperformed with respect to their category and brand averages."

Broadcast partner NBC is expected to pull in a Winter Games record $! billion in ad revenue — topping the $852.1 million during the 2006 Winter Olympics in Torino. The network has charged an average of close to $100,000 for a 30-second spot, according to industry analysts, although companies that purchase multiple spots generally get a discount.

NBC will have as much as 5,500 minutes of commercial time on TV alone, according to marketing and research firm Kantar Media, New York.

A just-released study by research and consulting company YouGov, Palo Alto, Calif., also indicated that some official Olympics partners are doing a better job that others in connecting with consumers and viewers.

According to YouGov, McDonald's came out on top among Americans with 32% identifying the brand as an official sponsor of the event. Coca Cola (29%) and Visa (26%) also achieved a high degree of recognition as official games sponsors.

Among other IOC TOP partners, Atos was named by 1%, Dow Chemical by 2%, General Electric by 8%, Omega, Panasonic by 6%, Procter & Gamble by 10% and Samsung by 9%. Omega was not named by anyone who took the YouGov survey,

Most of the IOC's partners are signed through the 2020 Games. Panasonic has just extend through 2024.

As Games Approach, Are Brands Getting Gold Value From Olympic Alliances?

Consumers Show Olympic Marketing Partners How To Reach Gold Standard

Back to Sochi 2014

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