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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

SEARCH

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep012009

P&G, USOC Go For Olympic Gold

September 1, 2009: Score one for the U.S. Olympic Committee. After several significant losses, including having to pull the plug on a proposed TV network and General Motors, Bank of America, The Home Depot, Kellogg’s and Kodak dropping out as official partners, Procter & Gamble has signed a deal to become an official sponsor of the U.S. Olympic Teams for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.

Financial terms were not disclosed, but analysts put the value at about $10-15 million. The deal is the second major sports alliance for P&G in a month, which recently unveiled a union with the NFL, which involves more than a dozen brands. The deal was unveiled by Kirk Perry, vp-North America at P&G; and Lisa Baird, CMO for the USOC, who formerly held executive marketing positions at P&G, IBM, GM and the NFL.

As an official Team USA sponsor, P&G will activate behind Team USA in such categories as personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies. P&G brands would include beauty products such as Secret, Venus, Pantene, Olay, Olay Body and Cover Girl; and other P&G products including Tide, Charmin, Pringles, Febreze, Bounty, Pepto-Bismol and Scope.

Brands will carry the Olympic rings. Support will feature TV, print, and Internet, with the media buy including ads on NBC, which will air both the Vancouver and London Olympic Games, with the theme, “Look Like the World is Watching.”

The Olympics on TV heavily skew toward women, with women ages 18-34 accounting for about three-fourths of the U.S. audience, according to the USOC.

Official USOC partners are GE, McDonald's, Coca-Cola, Acer, Atos Origin, Anheuser-Busch, Omega, Panasonic, Samsung and Visa. Official sponsors are Adecco, 24 Hour Fitness, Allstate, Deloitte, Hilton Family, Jet Set Sports, Nike, Tyson and United.

Can P&G Score ROI With New Sports Marketing Deals? Q&A With Kirk Perry, USOC CMO Lisa Baird

P&G Signs Marketing Deal With the NFL

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