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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep012009

P&G, USOC Go For Olympic Gold

September 1, 2009: Score one for the U.S. Olympic Committee. After several significant losses, including having to pull the plug on a proposed TV network and General Motors, Bank of America, The Home Depot, Kellogg’s and Kodak dropping out as official partners, Procter & Gamble has signed a deal to become an official sponsor of the U.S. Olympic Teams for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games.

Financial terms were not disclosed, but analysts put the value at about $10-15 million. The deal is the second major sports alliance for P&G in a month, which recently unveiled a union with the NFL, which involves more than a dozen brands. The deal was unveiled by Kirk Perry, vp-North America at P&G; and Lisa Baird, CMO for the USOC, who formerly held executive marketing positions at P&G, IBM, GM and the NFL.

As an official Team USA sponsor, P&G will activate behind Team USA in such categories as personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies. P&G brands would include beauty products such as Secret, Venus, Pantene, Olay, Olay Body and Cover Girl; and other P&G products including Tide, Charmin, Pringles, Febreze, Bounty, Pepto-Bismol and Scope.

Brands will carry the Olympic rings. Support will feature TV, print, and Internet, with the media buy including ads on NBC, which will air both the Vancouver and London Olympic Games, with the theme, “Look Like the World is Watching.”

The Olympics on TV heavily skew toward women, with women ages 18-34 accounting for about three-fourths of the U.S. audience, according to the USOC.

Official USOC partners are GE, McDonald's, Coca-Cola, Acer, Atos Origin, Anheuser-Busch, Omega, Panasonic, Samsung and Visa. Official sponsors are Adecco, 24 Hour Fitness, Allstate, Deloitte, Hilton Family, Jet Set Sports, Nike, Tyson and United.

Can P&G Score ROI With New Sports Marketing Deals? Q&A With Kirk Perry, USOC CMO Lisa Baird

P&G Signs Marketing Deal With the NFL

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