Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct112018

PGA, CBS, ESPN Sign ‘Historic’ 11-Year Alliance For Championship Coverage

NYSJ Sports-Entertainment Business News Service

October 10, 2018:
The PGA of America, CBS and ESPN have signed what was called a “historic and comprehensive” 11-year multi-media agreement for TV, digital and OTT rights to the PGA.

Beginning in 2020, the deal will be driven by “wall-to-wall, live full-field 72-hole coverage of the PGA Championship.

CBS, ESPN and ESPN+ will combine to air more than 175 cumulative hours of live coverage across broadcast, cable and digital platforms.

Left out is Turner Sports, which has aired early rounds of the Championship for the past 29 years.

Financial terms of the deal were not released.

CBS Sports, which first broadcast the event from 1958-1964 and has been the home for the PGA Championship since 1991, will continue to broadcast the third and final rounds on Saturday and Sunday, increasing its coverage by one hour each day.

For the third and final rounds, ESPN and ESPN+ will have multiple hours of live coverage throughout the morning, leading into the CBS telecast.

The PGA of America will retain the rights to PGA.com and produce the Web and mobile app.

This new partnership among CBS Sports, ESPN and the PGA of America also includes what were called “strategic elements and multi-platform support for key PGA initiatives to help showcase and celebrate the PGA of America, its members, coaches, PGA Jr. League and the golfers who compete in the championship each year, building a compelling future for this major championship and growing the game of golf.”

The PGA Championship moves to May beginning in 2019, becoming the second major championship on the golf calendar following The Masters (April), and ahead of the U.S. Open (June) and Open Championship (July).

The next PGA Championship, the last involving Turner Sports, is scheduled for May 13-19, 2019, and will be the first PGA Championship held on the Black Course at Bethpage State Park, Long Island, NY.

“It’s expected that 1,800 temporary, full-time and part-time jobs will be created along with 100 million dollars in economic generation as a result of the Championship,” according to local officials.

The 2020 Championship will be in Harding Park, San Francisco; 2021 in Ocean Course, Kiawah Island SC.

"For nearly a half-century, CBS Sports has been a vital member of the PGA of America extended family while delivering our major championship to golf fans across the country," Seth Waugh, PGA CEO, said via the organization. ”We are also thrilled to partner with ESPN and connect with sports fans through the reach of the ESPN networks.”

The PGA said moving its Championship ”heightens the PGA's brand and its initiatives, and further elevates the stature of the championship, as the PGA now falls when television viewership is higher and the vast majority of PGA Members are at the front-end of the golf season.”

“The PGA is a major that not only typically delivers the strongest field in golf, but is synonymous with historic moments that resonate with golf fans everywhere. As we move this iconic championship to May, we are extremely excited that CBS and ESPN will present the highest-quality product with the state-of-the-art technology through a broadcast team that shares our mission to grow the sport of golf,” said Waugh.

The new schedule also enables CBS, ESPN and the PGA of America to “effectively promote important ‘grow-the-game’ initiatives to a larger and more engaged audience.”

“The PGA is a major that not only typically delivers the strongest field in golf, but is synonymous with historic moments that resonate with golf fans everywhere."

Under the terms of the new deal, CBS also receives expanded highlight and digital rights, including distribution of its coverage across all CBS platforms such as CBSSports.com, CBS All Access and all mobile applications.

In addition, CBS will offer on-site ancillary programming on CBS Sports Network as well as on its digital and social platforms during championship week. 

Exclusive live coverage of the first and second rounds will appear across ESPN and ESPN+.

For the third and final rounds, ESPN and ESPN+ will have multiple hours of live coverage throughout the morning, leading into the CBS telecast.

The agreement includes live action on ESPN and ESPN+ across all four days of the tournament, as well as pre-tournament and other ancillary coverage. ESPN+ will also air featured hole and featured group coverage for all four days of the tournament, including during the weekend afternoon windows.

CBS Sports will serve as the lead production entity producing all of the traditional 72-hole coverage for the entire tournament.

“We’ve had a successful partnership with the PGA of America for many years, including continuous innovations throughout our portfolio that have greatly enhanced the experience for golf fans,” Turner Sports wrote in a statement. “We wish them all the best in their future pursuits.”

PGA Tour Reboots Sked To Avoid Football Sack

Back to Home Page