Top
NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Jun272018

PGA Tour Books Deal With Omni Hotel & Resorts, Supports Say Goodnight To Hunger 

NYSJ Sports-Entertainment Business News Service

June 26, 2018: Some deals are more valuable than others, especially when they go beyond the perimeters of traditional marketing and seek to enhance the community and the lives of the people in them.

The PGA Tour has signed a multi-year deal naming Omni Hotels & Resorts as the official hotel partner of the PGA Tour and PGA Tour Champions.

Financial details of the pact, which runs through 2022 and represents Omni’s first major league-wide sponsorship, were not released.

The alliance was organic as Omni’s destination of 60 hotels includes 12 golf resorts featuring more than 25 golf courses designed by award-winning golf architects.

The pact with PGA Tour comes with the usual marketing and activation bells and whistles,

But it also has an altruistic component that should impact people nationwide.

In honor of the two-year anniversary of Omni’s "Say Goodnight to Hunger" program — which launched in association with Feeding America — the company said it would help provide four meals for a family in need for every birdie-or-better made during each PGA Tour event.

On average, more than 60,000 birdies and eagles are recorded annually on Tour.

The meals will be donated through the local Feeding America food bank in each tournament’s home city in the U.S.

For international Tour stops, donations will be made to food banks in those regions.

“This partnership elevates our long-standing commitment to golf and highlights one of our core values of local market leadership,” Peter Strebel, president of Omni Hotels & Resorts, said in a statement.

“We wanted to include the Tour cities in our Say Goodnight to Hunger program, so we can give back and help more families.”

Since June 2016, Omni Hotels & Resorts has made a donation to Feeding America that provides a meal for every booking made.

Some nine million meals have been donated to help Feeding America provide nutritious meals for food banks to feed children, families and seniors in communities nationwide.

In addition, Omni said that all 60 of its properties “are actively participating by supporting food banks and pantries in their local communities where they live, work and play.

“During the past year, more than 5,000 Omni associates have volunteered almost 7,000 hours of their time, talent and compassion to help this important mission in their communities,” according to Omni.

Multi-media marketing support includes an activation under which Omni would provide a variety of benefits to players, including the “highest-level membership in Omni’s Select Guest loyalty program and a designated number of room nights for members of the PGA Tour, PGA Tour Champions and Web.com Tour.”

PGA Tour marketing partners also include Ace, Arby’s, Astellas, Avis, Bridgestone, Career Builder, Carey, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Microsoft, Mitsubishi Electric, Morgan Stanley, NetJets, O’Douls, Rocket Mortgage by Quicken Loans, Rolex, Tiffany, Travelers and United.

Earlier this month, PGA Tour signed a 12-year deal with media company Discovery to create "an international multi-platform home for golf, delivering the sport’s most exciting moments, players and championships to passionate fans around the world on every screen and device.”

The partnership, to begin in 2019, would include global multi-platform live rights —  outside the U.S. — to all PGA Tour media properties, totaling about 2,000 hours of content per year.

According to Brian Oliver, evp-corporate partnership for the PGA Tour, “Our players and their families will enjoy experiencing all that Omni properties have to offer.

“In addition to a terrific opportunity to showcase Omni’s properties, this relationship highlights our shared commitment to giving back. We are excited to help highlight and advance Omni’s commitment to feeding families and reducing hunger nationwide through its Say Goodnight to Hunger initiative.”

In 2016, there was $84.1 billion in activity directly driven by golf, including $34.4 billion in revenue from golf courses, clubs, resorts, driving ranges and other facilities; and $25.7 billion in golf-related tourism spending, according to the U.S. Golf Economy Report from We Are Golf, released in April

Overall, the golf industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7B in wages and benefits, according to St. Augustine, Fla.-based We Are Golf, a coalition of the game’s top associations and industry partners.

Discovery, PGA Tour Sign 12-year, $2B Global Deal

Back to Home Page