Top
QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec232010

PGA Tour Has Room To Book Marketing Partnership With InterContinental Hotels

December 23, 2010: InterContinental Hotels Group has unwrapped a special holiday gift for the PGA Tour: A five-year deal beginning next year that makes IHG an official partner of the PGA Tour, Champions Tour and Nationwide Tour in the hotel and resort category. And as an added present, ICH's Crowne Plaza Hotels & Resorts division has extended its title sponsorship of the PGA Tour's Crowne Plaza Invitational at Colonial through 2015.

Financial terms of the deals were not disclosed.

Although its most visible golfer, Tiger Woods, is coming off a year of difficulties both on and off the greens, and the challenges of the current economy are still a major concern, PGA Tour commissioner Tim Finchem said during a season-end media conference on Dec. 9 that six new sponsors have been added on the PGA Tour level with "seven or eight renewals and several more on the horizon. We now have over 30% of PGA Tour title sponsorships extended beyond 2012. And so we made solid progress."

Going into 2011 the commissioner said that just two of 45 tournaments for next season lacked a corporate sponsor — the Bob Hope and The Heritage — but that all of the tournaments are "fully funded." 

Among recent marketing activity, the PGA Tour signed a deal under which United Airlines would replace long-time partner Delta as the official company in the category and another signaling General Motors' return after two years off the circuit due to financial problems. Among other sponsorship activation, GM's Cadillac will be back to sponsor the World Golf Championship this March in Miami via a six-year deal under which the event is being renamed the Cadillac Championship.

Other PGA Tour corporate partners include Anheuser-Busch, Bridgestone, Charles Schwab, Coca-Cola, Dow Chemical, FedEx, MasterCard and Nationwide Insurance. (Full list of corporate partners here.)

IHG said it would invest in such PGA Tour assets as media, special events, TPCs and charitable activities. PGATour.com will feature a "hotel finder" on the tournament pages that will allow fans to easily book hotel rooms at one of IHG's 4,500 properties when traveling to these events.

As an official marketing partner of the PGA Tour, IHG will provide a variety of benefits to players, including a designated number of room nights for players across all three Tours, platinum status in the Priority Club Rewards program for all members and preferred rates for all players, caddies, media partners and PGA Tour staff across all of IHG's brands. IHG said there would be additional benefits for players who participate in a special program that includes personal appearances with IHG guests at tournaments and/or use of their name and likeness.

"We are extremely pleased to announce this new long-term relationship with the PGA Tour, which includes extending our sponsorship of the Crowne Plaza Invitational at Colonial," Jim Abrahamson, IHG president, The Americas, said in a statement. Crowne Plaza has served as title sponsor of the event since 2007. "This partnership provides a terrific opportunity for IHG to showcase all its eight brands and bring to life our award winning loyalty program for fans as well as the PGA Tour's membership base of players from around the world."

According to Finchem, "We are delighted to extend our tournament sponsorship with Crowne Plaza and to expand our relationship with InterContinental Hotels Group. The Crowne Plaza Invitational at Colonial is one of the most storied tournaments on the PGA Tour, as well as one of the leading tournaments in terms of charitable giving, and Crowne Plaza's sponsorship is important to continuing this legacy. Also, by welcoming IHG as an official marketing partner, our players — as well as their families and caddies — will receive valuable benefits and room options throughout the year."

"This partnership provides a terrific opportunity for IHG to showcase all its eight brands and bring to life our award winning loyalty program."

IHG's portfolio of hotel brands includes InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

Can The PGA Tour Get Out Of The Woods In 2011?

PGA Tour Grounds Delta, Flies New Deal With United Airlines

Back to Golf

Back to Home Page