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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec082010

PGA Tour Grounds Delta, Flies New Marketing Deal With United Airlines

December 8, 2010: The PGA Tour has signed a deal with United Continental Holdings under which United Airlines will replace Delta as its official carrier beginning in 2011.

Financial terms of the five-year deal, which runs through the 2015 season, were not revealed. United Continental Holdings is the holding company for Continental and United airlines, and the company is in the process of integrating the two carriers to create a single airline. The designation as "official airline" of the PGA Tour, Champions Tour and Nationwide Tour "will pass to United as the integration process advances," according to UCH.

Delta Airlines has been the official airline of the PGA Tour for about 25 years.

Multi-media marketing support will include TV, print and other traditional venues, plus a special focus on Internet and such social media sites as Facebook and Twitter. In addition, the new partnership will provide both airlines' frequent flier members the opportunity to obtain special PGA Tour-related benefits, including unique PGA Tour player experiences; perks at PGA Tour, Champions Tour and Nationwide Tour tournaments; and private and semi-private hospitality areas at select tournaments.

"We are extremely pleased to announce this new long-term agreement with United Continental Holdings and are very excited about the consumer and player programs that will be initiated through our partnership," Tom Wade, CMO for the PGA Tour, said in a statement. "The combined hub system and route network align extremely well with our Tour schedules, which is very beneficial to our members, as well as to the frequent fliers who might take advantage of the special PGA Tour promotional programs."

Under terms of the new deal, beginning in 2011, United will be the official airline for PGA Tour golfers who love to "drive."United, Continental and its siblings fly approximately 5,800 flights a day to 371 airports on six continents from hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C.

UCH said that its airlines' hub markets with a corresponding PGA Tour tournament include Houston (Shell Houston Open), Chicago (BMW Championship), Cleveland (World Golf Championships-Bridgestone Invitational), Newark (The Barclays), Los Angeles (Northern Trust Open), San Francisco (Charles Schwab Cup Championship) and Washington, D.C. (AT&T National and Constellation Energy Senior Players Championship).

"We are thrilled to partner our brand with an organization that receives great global attention." — Jim Compton, evp, United

According to Jim Compton, United's evp and chief revenue officer, "We are thrilled to partner our brand with an organization that receives great global attention. This partnership will offer exceptional benefits for our customers and the PGA Tour's membership base of players from around the world."

Other PGA Tour corporate partners include Anheuser-Busch, Bridgestone, Charles Schwab, Coca-Cola, Dow Chemical, FedEx, MasterCard and Nationwide Insurance. (Full list here.)

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