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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jan092017

PGA Tour Campaign Uses Great Players To Show What’s Good In Golf This Year

By Barry Janoff

January 8, 2017: Barely two weeks into 2017, the PGA Tour is already having what some might call a great year.

Jay Monahan began his role PGA Tour commissioner this month, replacing Tim Finchem (who held the position for 22 years), seeking to make changes to improve the game. Tiger Woods has unveiled what seems to be a season-long commitment to playing on the pro tour. Sponsorship spend continues to rise. A new alliance was unveiled with Twitter.

And the PGA Tour has launched a multi-media marketing campaign, "That’s Good," which features many of the top names in the sport, including Woods, Jason Day, Rickie Fowler, Jim Furyk, Dustin Johnson, Rory McIlroy, Phil Mickelson, Patrick Reed, Adam Scott, Jordan Spieth, Henrik Stenson and Bubba Watson.

"That’s Good," using the PGA Tour’s long-running tag line, "These Guys Are Good," is intended to "demonstrate the extraordinary skills of PGA Tour players, the competitive drama that unfolds throughout the PGA Tour season and the meaningful things they do off the course."

"The goal of 'That’s Good' is to showcase the amazing talent of PGA Tour players with a fresh, different and modern look that will appeal to a wide range of sports fans," Ty Votaw, PGA Tour evp and CMO, said in a statement. "The campaign defines in new and captivating ways what 'good' means on the PGA Tour, and showcases the excitement and unpredictability that these unequaled players have fashioned."

The first spot, "That’s Good," features McIlroy and his run to the 2015-16 FedExCup championships. It broke this past weekend during the PGA Tour’s SBS Tournament of Champions at Kapalua Resort in Hawaii.

The second spot, "Good Goes," will showcase many of the top players on the Tour "and the remarkable things they have done in their respective careers."

Additional spots will be produced as the "season and key storylines develop in concert with the season-long race for the FedExCup," according to the PGA Tour.

The spots will run on PGA Tour media partners including CBS, NBC and Golf Channel, as well as across the PGA Tour's online platform.

Support includes Internet, social media and activation at PGA Tour tournaments and related events.

Lead agency is GSD&M, Austin; working with PGA Tour Entertainment and Los Angeles-based branding and marketing agencies Troika and HUM (music).

The PGA Tour’s just unveiled partnership with Twitter will live-streaming at the CareerBuilder Challenge in La Quinta, Calif. (Jan.19-22) and conclude at the season-ending Tour Championship.

The extended deal follows a live-streaming collaboration during the 2016 FedExCup Playoffs.

According to the PGA Tour, Twitter live coverage typically will include the first 60-90 minutes from the early Thursday and Friday morning hours of PGA Tour Lives’s OTT subscription window, on a global basis. The coverage will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day's PGA Tour Live Marquee Groups.

The initiatives come as worldwide sponsorship spend on golf is expected to top a record $1.82 billion in 2016, up 5.1% from the $1.72 billion spent in 2015, according to research and consulting firm IEG, Chicago.

In 2016, for the first time since 1904, golf was part of the Summer Olympics, helping to "boost golf's profile among casual players and youngsters, as well as those who may have no connection to it.," according to industry analysts.

Veteran golfer Michelson tops the 2016 list among highest-paid golfers at $52.9 million, with $50 million of that from endorsement deals including Barclays and Rolex, according to Forbes.

McIlroy is second in endorsements at $35 million, including Nike and Omega. Spieth is third with endorsement earnings at $32 million from such partners as Under Armour, AT&T, Rolex and Coca-Cola.

Despite being away from the game due to rehab, Tiger Woods still takes in about $45 million in endorsement deals that include Hero Motorcorp, Kowa, Rolex and a recently signed multi-year deal to use Bridgestone Golf balls.

Woods has committed to playing in the 2017 Genesis Open, Feb. 13-19, at The Riviera Country Club in Pacific Palisades, Calif. Woods,’ TGR Live is the host of the Genesis Open that benefits the Tiger Woods Foundation.

In "That’s Good," a shots of McIroy on tour are accompanied by a voiceover.

"Where does this kind of good go from here? After an entire season of ups, downs, the preparation, the persistence, the pain. When it finally makes good on a dream and etches his name on the biggest prize in golf. Where could good possibly go from here? How about back to work. These guys are good. After an entire season of ups and downs, preparation, persistence and pain — Rory McIlroy finally etched his name on the FedExCup trophy, the biggest prize in golf."

In "Good Goes," shots of various top players are shown interspersed by a voiceover.

"On the PGA Tour there's a hundred kinds of good. The kind of good that's only getting started and the kind that never gives up. The overpowering good. The kind that sneaks up on you. The wicked good, The wild good. The on-of-a-kind good. Everybody out here is some kind of good. But only one can be good enough to etch his name on the FedExCup trophy, the biggest prize in golf."

Last year, the PGA Tour and LPGA unveiled a partnership to include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

Tiger Woods On The Ball With Bridgestone

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