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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr132018

New Marketing Push Encourages PGA Tour Players, Fans To ‘Live Under Par’

By Barry Janoff

April 12, 2018: In an effort to inspire core fans and attract casual and non-fans to the sport, the PGA Tour has unveiled a multi-platform campaign, “Live Under Par,” its first new marketing effort in more than 20 year.

According to the PGA Tour, the campaign is “designed to capture and celebrate the energy and spirit of today’s Tour.”

PGA Tour says that it intends for the campaign to reach beyond the core golfing audience and “attract new and diverse fan segments to the sport,” serving as a “call to action for dedicated golf fans to share their passion for the game and invite newcomers to join the PGA Tour.”

The campaign coincides with the return to competition on a regular basis of Tiger Woods, struggling with injuries and surgeries over the past few years, whose presence at The Masters and other recent tournaments has boosted golf’s network TV ratings.

The PGA Tour recently signed a deal with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience, calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,"

The tag for the new creative, “Live Under Par,” replaces ” These Guys Are Good,” which the PGA Tour debuted in 1997. 

“The new campaign captures not just a way to play, but a way to be,” Joe Arcuri, CMO for the PGA Tour, said in a statement.

“The ‘Live Under Par’ campaign goes beyond capturing the incredible ability of PGA Tour players to score below par each week by showcasing and celebrating that same attitude of excellence that exists between players, players with fans, and players interacting with communities and charities,” said Arcuri.

Among the golfers featured in the campaign are Woods, Rory McIlroy, Phil Mickelson, Rickie Fowler and Dustin Johnson.

The PGA Tour said it has been making changes to inspire a more fan-friendly atmosphere.

Of significant importance was “relaxing” cell phone and social media guidelines at tournaments, which the PGA Tour now says provides “both fans and players with the opportunity to create and share personally captured content.”

As such, the “Live Under Par” campaign prominently features fan-captured content throughout the lead spot, showing fans aiming cell phone cameras at golfers and also animating the texts, messages and emojis that people send while watching the action. 

One mantra in the campaign offers, “In golf and in life, chase memorable moments. Greatness could be just around the next corner. Live Under Par. It’s not just a way to play. It’s a way to be.”

In the lead spot, we see shots of fans, glamorous yet treacherous greens and players off the course in training and relaxing settings as well as on the course in the heat of competition and interacting with fans.

Text reads, “You don’t need a club in your hand to live under par.”

A voiceover offers, “Out here, there is an attraction. An aura. A force that unifies both players and fans. There are no assigned seats — the front row is always moving. Because out here, it belongs to fans who live it, breathe it, feel it. Anywhere in the world . . . Because out here, on the PGA Tour, we live every moment together . . . Because out here, whether player or fan, we all live under par.”

The lead 90-second spot serves as a nucleus for several 30- and 15-second spots.

In addition to TV, elements include digital, social, print, radio, tournament activation and support of PGA Tour players.

Lead agency is Troika, Los Angeles, with "Live Under Par" being its first campaign for the PGA Tour.

According to Arcuri, “We consider this campaign more of an evolution, growing from how our players’ competitive excellence was presented so effectively through ‘These Guys Are Good’ to doing that and so much more.

“We are pulling the camera lens out, so to speak, to highlight the fun and excitement on Tour and highlight the special interaction we see every week between our players and fans. We believe this, in turn, will help spur broader interest among a more diverse group of fans.”

The PGA Tour said its tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages.

PGA Tour Joins With MiTu To Seek Young Latino Audience

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