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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr132018

New Marketing Push Encourages PGA Tour Players, Fans To ‘Live Under Par’

By Barry Janoff

April 12, 2018: In an effort to inspire core fans and attract casual and non-fans to the sport, the PGA Tour has unveiled a multi-platform campaign, “Live Under Par,” its first new marketing effort in more than 20 year.

According to the PGA Tour, the campaign is “designed to capture and celebrate the energy and spirit of today’s Tour.”

PGA Tour says that it intends for the campaign to reach beyond the core golfing audience and “attract new and diverse fan segments to the sport,” serving as a “call to action for dedicated golf fans to share their passion for the game and invite newcomers to join the PGA Tour.”

The campaign coincides with the return to competition on a regular basis of Tiger Woods, struggling with injuries and surgeries over the past few years, whose presence at The Masters and other recent tournaments has boosted golf’s network TV ratings.

The PGA Tour recently signed a deal with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience, calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,"

The tag for the new creative, “Live Under Par,” replaces ” These Guys Are Good,” which the PGA Tour debuted in 1997. 

“The new campaign captures not just a way to play, but a way to be,” Joe Arcuri, CMO for the PGA Tour, said in a statement.

“The ‘Live Under Par’ campaign goes beyond capturing the incredible ability of PGA Tour players to score below par each week by showcasing and celebrating that same attitude of excellence that exists between players, players with fans, and players interacting with communities and charities,” said Arcuri.

Among the golfers featured in the campaign are Woods, Rory McIlroy, Phil Mickelson, Rickie Fowler and Dustin Johnson.

The PGA Tour said it has been making changes to inspire a more fan-friendly atmosphere.

Of significant importance was “relaxing” cell phone and social media guidelines at tournaments, which the PGA Tour now says provides “both fans and players with the opportunity to create and share personally captured content.”

As such, the “Live Under Par” campaign prominently features fan-captured content throughout the lead spot, showing fans aiming cell phone cameras at golfers and also animating the texts, messages and emojis that people send while watching the action. 

One mantra in the campaign offers, “In golf and in life, chase memorable moments. Greatness could be just around the next corner. Live Under Par. It’s not just a way to play. It’s a way to be.”

In the lead spot, we see shots of fans, glamorous yet treacherous greens and players off the course in training and relaxing settings as well as on the course in the heat of competition and interacting with fans.

Text reads, “You don’t need a club in your hand to live under par.”

A voiceover offers, “Out here, there is an attraction. An aura. A force that unifies both players and fans. There are no assigned seats — the front row is always moving. Because out here, it belongs to fans who live it, breathe it, feel it. Anywhere in the world . . . Because out here, on the PGA Tour, we live every moment together . . . Because out here, whether player or fan, we all live under par.”

The lead 90-second spot serves as a nucleus for several 30- and 15-second spots.

In addition to TV, elements include digital, social, print, radio, tournament activation and support of PGA Tour players.

Lead agency is Troika, Los Angeles, with "Live Under Par" being its first campaign for the PGA Tour.

According to Arcuri, “We consider this campaign more of an evolution, growing from how our players’ competitive excellence was presented so effectively through ‘These Guys Are Good’ to doing that and so much more.

“We are pulling the camera lens out, so to speak, to highlight the fun and excitement on Tour and highlight the special interaction we see every week between our players and fans. We believe this, in turn, will help spur broader interest among a more diverse group of fans.”

The PGA Tour said its tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages.

PGA Tour Joins With MiTu To Seek Young Latino Audience

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