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What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul092018

PGA Tour, LPGA Align With Aon, Marketing Led By $1M Risk Reward Challenge

NYSJ Sports-Entertainment Business News Service

July 9, 2018:
The PGA Tour and LPGA have signed deals with Aon naming the global professional services firm an official partner for each circuit, with combined marketing support that will be anchored by the Aon Risk Reward Challenge.

The Risk Reward Challenge will offer a cool million dollars each to the man and woman who finish the season with the best score on ‘the most strategically challenging holes across both the PGA Tour and LPGA schedules."

The alliance, which begins with the 2019 season, names Aon the “official risk, retirement and health advisor of the PGA Tour” and the “official professional services firm of the LPGA.”

Financial terms of the deal were not released.

The Aon Risk Reward Challenge will be supported with a multi-platform strategy that includes broadcast integration with CBS and Golf Channel and via PGA Tour and LPGA digital platforms.

An intro spot features  PGA Tour commissioner Jay Monahan and LPGA commissioner Mike Whan talking about the alliance and the Aon Risk Reward Challenge.

According to Whan, "The Aon Risk Reward Challenge will bring an exciting new season-long competition to our Tour with a very significant $1 million prize for our winner.

“The fact that Aon is providing equal prize money for the men (PGA Tour) and women (LPGA) has made a huge statement to our players, and we couldn’t be more appreciative."

Aon will also have the opportunity to “bring clients and colleagues inside the ropes with exclusive experiences and business networking events around the world.”

The Aon Risk Reward Challenge includes 30 LPGA tournaments, 28 PGA Tour tournaments.

Specific holes and tournaments will be revealed prior to the season.

“At Aon, we use proprietary data and analytics to advise our clients and provide the insights they need to stay a step ahead of the competition,” Greg Case, CEO for Aon, said in a statement.

“The same is true in golf, where players must take calculated risks that improve their performance. We are excited to showcase the best strategic decision makers from across the world of golf through the Aon Risk Reward Challenge.”

Monahan and Whan said the co-promotion of the Aon Risk Reward Challenge  is a strategic continuation of an alliance formed by PGA Tour and LPGA in 2016 designed to further promote the growth of golf. The commissioners said they “are hopeful that they will continue to see examples of such collaboration.”

Aon said it would collaborate with both Tours to create a season-long program that spans the sport,

“We are extremely pleased to welcome Aon as our newest official marketing partner and to align with a globally respected brand that we know will be a tremendous asset to our business,” Monahan said in a statement.

The Aon Risk Reward Challenge is an authentic fit for our sport that will resonate with players and fans while providing Aon an intuitive way to reinforce how their firm creates value for its clients.”

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