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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb242010

How Michael Phelps Is Driving Under Armour's NFL Scouting Combine 'Takeover' 

February 24, 2010: This week, while the eyes of coaches, general managers, scouts, agents and fans will be on the more than 300 players taking part in the NFL Scouting Combine, a good deal of attention also will be paid to Under Armour and its new spokesman, Michael Phelps.

Under Armour, which is in it's second year as presenting sponsor of the event, said it would launch a multi-media campaign, “Protect This House. I Will,” that features the debut of Phelps. The Olympic swimmer's recently signed deal with the Baltimore-based company marks his first new marketing partnership since his infamous "bong photo" in late 2008.

Phelps will be joined in the TV, print, outdoor and Internet effort  by such athletes as NFL prospect Dez Bryant, Brandon Jennings of the NBA's Milwaukee Bucks and UFC champion Georges St-Pierre.

Michael Phelps' marketing debut for Under Armour will come during the NFL Scouting Combine.The campaign, handled in-house along with production company Shilo, is anchored by a 60-second spot that follows Phelps, Bryant, Jennings and St-Pierre as they mirror the players at the NFL Scouting Combine by enduring a series of grueling workouts.  Each athlete then "declares his personal 'I Will”' pledge, vocalizing his own determination and overcoming challenges to 'Protect This House,' according to Under Armour.

The spot will break Feb. 27 on NFL Network and will also run on ESPN, ESPN2, CBS Sports, Direct TV, MLB.com, YouTube, Slam.com, and Stack.com. Under Armour said it also would utilize multiple social media channels including the athletes’ respective Facebook and Twitter accounts.

Phelps is also featured in a current spot for Subway running in conjunction with the Winter Olympics and has a deal with Speedo that will carry into the 2012 Summer Olympics in London. His agent is Peter Carlisle at Octagon.

Dez Bryant pledges 'I will' for Under Armour marketing campaign.Under Armour's campaign with Phelps is part of the company's attempt to "own" the NFL Scouting Combine, which runs Feb. 24-March 2, during which time more than 300 prospective new NFL players  are put through a series of drills, tests and interviews with more than 600 NFL personnel including head coaches, general managers and scouts. The Combine is the last major preliminary before the NFL Draft in April.

Under Armour's presenting sponsorship deal with the league includes signage at Lucas Oil Stadium as well as sponsorship coverage of the Combine across multiple NFL platforms, including NFL Network, NFL.com and NFL.com’s WAP site.  In addition, all participants in the Combine will be wearing Under Armour performance apparel and footwear designed specifically for the event.

“We’re very excited to launch ‘Protect This House. I Will.’, which simultaneously highlights Under Armour’s core commitment to combine training and provides an intimate look at some of our most dynamic young athletes," Steve Battista, Under Armour svp-brand said in a statement. "This is one of our most ambitious efforts to elevate the heritage of our training platform, and we feel that Michael Phelps – a true global icon – is an ideal ambassador for the ‘Protect This House. I Will.’ message.”
 
Battista said Under Armour had other reasons for aligning with Phelps. "Michael is one of the most recognized athletes on the planet, and his apartment just happens to be across the water from us in Baltimore," Battista told the Baltmore Sun. "[And] like all the athletes we sign, we approach them because they're wearing our stuff to begin with.
 
According to Phelps, “As a Baltimore native, I have always been a fan of the brand and admired their success.  Given our mutual commitment to training, this is a natural partnership, and ‘Protect This House. I Will’ is a perfect way to kick things off.”

Other Under Armour endorsers include Olympic gold medalist Lindsey Vonn, X-Games gold medal snowboarder Lindsey Jacobellis, Olympic volleyball player Kim Glass and lacrosse star Paul Rabil.

NFL, Under Armour Draft New Deal For 2010 Scouting Combine

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