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MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

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iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May122009

Lou Piniella Mouths Off For DirecTV

Lou Piniella (Photo: Chicago Cubs)May 12, 2009: DirecTV continues to ride a wave of popularity, based in part on its offbeat spots that merge reality with fantasy, the latest example of which features Lou Piniella, manager of the Chicago Cubs. The El Segundo, Calif.-based company, whose trademark spots show actors and athletes seemingly in actual movie or sports scenes but who then break character to tout the benefits of DirecTV, said in its Q1 financial statement that although earnings fell 46% subscriber growth hit a four-year high, with new subscribers up 67% to 460,000, while its customer turnover rate hit a 10-year low. Piniella joins Peyton and Eli Manning and Dale Earnhardt Jr. as sports figures to do commercials for the broadcast satellite provider. In the spot, a coach at a kid's soccer game is trying to direct his players, who run with the ball rather than kick it and aim for the wrong goal." Piniella, wearing his Cubs uniform, then steps in. "If you don't get this under control you're going to miss today's Cubs game," he screams at the coach. But the coach is calm and pulls out his cell phone. "Don't worry, Lou," the coach explains. " I have DirecTV. I can set my home DVR to record this afternoon's game right from here." As he did in his Aquafina spot from last year, in which he seems to be yelling at an umpire but actually is seeking to maintain his gruff image, Lou calms down. "Ohh," smiles Piniella. "Pretty clutch," the soccer coach replies. He then gives Piniella a slap on the butt - but reality sets in and he actually slaps a soccer Mom's butt - whose husband is none too happy." The spot will run on network and cable. Lead agency is Deutsch, L.A. Back to Home Page